Athlete Audience in Germany
Athlete has an estimated audience of 139,368 people in Germany. 58.3% are female, 41.7% are male, average age 40.9. Top brand affinities: Icon (magazine), Oliver Kahn, Dog breed, Neon Genesis Evangelion (manga), Magazine (band).
Top brand affinities include Icon (magazine), Oliver Kahn, Dog breed, with strongest over-indexing on Icon (magazine) (15.24× the country average). Demographically, the Athlete audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Athlete fans
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 40.9 |
| Estimated audience size | 139,368 |
Audience persona
The typical Athlete fan in Germany is more female, around 40.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Icon (magazine).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Icon (magazine) | 15.24× | Arts & Culture |
| Oliver Kahn | 17.52× | Sports |
| Dog breed | 3.35× | Pets & Animals |
| Neon Genesis Evangelion (manga) | 20× | Literature |
| Magazine (band) | 13.7× | Music & Radio |
| Progressive rock | 3.43× | Music & Radio |
| The Bugaboos | 16.87× | Travel & Leisure |
| KLIX (AM) | 5.41× | Music & Radio |
| Clogging | 20× | Music & Radio |
| Jessica Rabbit | 8.44× | Movies & TV |
| Insulin index | 21.94× | Health |
| JamBase | 59.1× | Music & Radio |
| KLOS | 20× | Music & Radio |
| Kotka | 28.61× | Travel & Leisure |
| Home Delivery | 3.57× | Food & Beverages |
| Veraguas Province | 192.22× | Travel & Leisure |
| Preacher (comics) | 7.33× | Literature |
| Wim Hof | 6.26× | Sports |
| Khouribga | 17.14× | Travel & Leisure |
| Graham Greene | 4.09× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.46 |
| Sports Activity | POWER | 1.42 |
| Urban Lifestyle | OPEN | 1.41 |
| Tradition | CONSERVATISM | 1.41 |
| Sustainability | BALANCE | 1.4 |
| Risk Appetite | THRILL | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 64.4% |
| United States | 13.6% |
| Brazil | 5.7% |
See Athlete audiences in other countries
More Pop audiences in Germany
- Taylor Swift (5,379,176)
- Michael Jackson (4,591,556)
- Dieter Bohlen (4,156,257)
- Peter Maffay (3,426,059)
- Ariana Grande (3,362,301)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Athlete. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.