Athlete Audience in Germany
Athlete has an estimated audience of 139,368 people in Germany. 58.3% are female, 41.7% are male, average age 40.9. Top brand affinities: Cathay Pacific, Omron, JACK & JONES, Hozier (musician), Skrill.
Top brand affinities include Cathay Pacific, Omron, JACK & JONES, with strongest over-indexing on Cathay Pacific (123.81× the country average). Demographically, the Athlete audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Athlete fans
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 40.9 |
| Estimated audience size | 139,368 |
Audience persona
The typical Athlete fan in Germany is more female, around 40.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Cathay Pacific.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cathay Pacific | 123.81× | Travel & Leisure |
| Omron | 192.22× | Business & Career |
| JACK & JONES | 75.56× | Fashion & Accessoires |
| Hozier (musician) | 73.65× | Music & Radio |
| Skrill | 66.08× | Business & Career |
| Josh Groban | 59.1× | Music & Radio |
| Big Fish | 48.15× | Movies & TV |
| Beck | 20× | Music & Radio |
| Sabrina Carpenter | 12.93× | Music & Radio |
| Jamiroquai | 34.38× | Music & Radio |
| Barbados | 38.69× | Travel & Leisure |
| Mac DeMarco | 61.58× | Music & Radio |
| Ace of Base | 30.53× | Music & Radio |
| Bank for International Settlements | 35.89× | Politics & Society |
| Paolo Nutini | 71.95× | Music & Radio |
| Charles Aznavour | 29.64× | Music & Radio |
| Rebel Wilson | 23.39× | Movies & TV |
| José Carreras | 20× | Music & Radio |
| Jack White | 9.59× | Movies & TV |
| MGMT | 20× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.46 |
| Sports Activity | POWER | 1.42 |
| Urban Lifestyle | OPEN | 1.41 |
| Tradition | CONSERVATISM | 1.41 |
| Sustainability | BALANCE | 1.4 |
| Risk Appetite | THRILL | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 64.4% |
| United States | 13.6% |
| Brazil | 5.7% |
See Athlete audiences in other countries
More Pop audiences in Germany
- Taylor Swift (5,379,176)
- Michael Jackson (4,591,556)
- Dieter Bohlen (4,156,257)
- Peter Maffay (3,426,059)
- Ariana Grande (3,362,301)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Athlete. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.