Frequent-flyer program Audience in Germany
Frequent-flyer program has an estimated audience of 462,849 people in Germany. 45.0% are female, 55.0% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Rheinland-Pfalz. Top brand affinities: Cathay Pacific, Granit Xhaka, Kiehl's, Lufthansa, Business class.
The average Frequent-flyer program fan in Germany is 39.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Rheinland-Pfalz. Top brand affinities include Cathay Pacific, Granit Xhaka, Kiehl's, with strongest over-indexing on Cathay Pacific (32.45× the country average). Demographically, the Frequent-flyer program audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Quality Awareness, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Frequent-flyer program fans
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 39.2 |
| Estimated audience size | 462,849 |
Audience persona
The typical Frequent-flyer program fan in Germany is balanced, around 39.2 years old, with strong Quality Awareness tendencies and a notable affinity for Cathay Pacific.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 35,197 | 0.35× |
| Bayern | 25,844 | 0.35× |
| Rheinland-Pfalz | 23,201 | 1× |
| Baden-Württemberg | 21,372 | 0.34× |
| Niedersachsen | 21,258 | 0.47× |
| Hessen | 21,245 | 0.6× |
| Brandenburg | 18,730 | 1.3× |
| Schleswig-Holstein | 18,215 | 1.1× |
| Berlin | 16,594 | 0.8× |
| Sachsen-Anhalt | 16,167 | 1.35× |
| Sachsen | 15,141 | 0.67× |
| Thüringen | 12,485 | 1.06× |
| Saarland | 12,368 | 2.18× |
| Hamburg | 10,896 | 1.04× |
| Mecklenburg-Vorpommern | 10,664 | 1.21× |
| Bremen | 8,670 | 2.19× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cathay Pacific | 32.45× | Travel & Leisure |
| Granit Xhaka | 25.66× | Sports |
| Kiehl's | 17.46× | Beauty & Wellness |
| Lufthansa | 4.45× | Travel & Leisure |
| Business class | 6.83× | Travel & Leisure |
| Jim Parsons | 20× | Movies & TV |
| Loyalty program | 11.36× | Shopping |
| Activism | 5.47× | Politics & Society |
| Payback | 4.48× | Shopping |
| Longchamp | 8.1× | Fashion & Accessoires |
| Airbnb | 2.4× | Travel & Leisure |
| Baccarat | 10.39× | Games |
| Woolworths | 3.48× | Shopping |
| Spiegel Online | 1.98× | News |
| American Express | 6.35× | Business & Career |
| SkyTeam | 24.97× | Travel & Leisure |
| Ralph Lauren | 4.14× | Fashion & Accessoires |
| First class travel | 3.96× | Travel & Leisure |
| Luxury yacht | 4.25× | Travel & Leisure |
| Fendi | 5.89× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 4 |
| Mindfulness | BALANCE | 2.47 |
| Luxury Orientation | PREMIUM | 2.05 |
| Sustainability | BALANCE | 2.02 |
| Indulgence | JOY | 1.92 |
| Design Affinity | PREMIUM | 1.68 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.8% |
| India | 9.6% |
| Brazil | 7.4% |
See Frequent-flyer program audiences in other countries
- Frequent-flyer program — United States
- Frequent-flyer program — United Kingdom
- Frequent-flyer program — France
- Frequent-flyer program — Italy
- Frequent-flyer program — Spain
- Frequent-flyer program — Brazil
- Frequent-flyer program — Japan
- Frequent-flyer program — South Korea
- Frequent-flyer program — India
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Frequent-flyer program have in Germany?
Frequent-flyer program has an estimated audience of 462,849 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Frequent-flyer program fans?
45.0% of Frequent-flyer program fans are female, 55.0% are male, with an average age of 39.2 years.
Which brands do Frequent-flyer program fans like most?
Frequent-flyer program fans show strongest brand affinity for Cathay Pacific (32.45×), Granit Xhaka (25.66×), and Kiehl's (17.46×) over the country average.
Where do Frequent-flyer program fans live in Germany?
Frequent-flyer program fans in Germany are most concentrated in Nordrhein-Westfalen (reach 35,197), Bayern (reach 25,844), and Rheinland-Pfalz (reach 23,201). These three regions account for the largest share of the active audience.
What other brands do Frequent-flyer program fans also like?
Beyond Frequent-flyer program itself, the audience over-indexes on Granit Xhaka (25.66×), Kiehl's (17.46×), Lufthansa (4.45×), and Business class (6.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Frequent-flyer program. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.