Rascasse Audience Intelligence

Frequent-flyer program Audience in United States

A data profile of the people who buy, follow and care about Frequent-flyer program in United States — modelled from more than twelve digital signal sources. Frequent-flyer program has an estimated audience of 2,843,403 people in United States.

#5260among Topic in United States#861in Travel & Leisure

The average Frequent-flyer program fan in United States is 44.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include First class travel, Trader Joe's, Productivity software, with strongest over-indexing on First class travel (8.88× the country average).

Demographically, the Frequent-flyer program audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Frequent-flyer program fan in United States is balanced, around 44.3 years old, with strong Convenience Orientation tendencies and a notable affinity for First class travel.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Frequent-flyer program profile in United States.

Audience size
2.8M
in United States
Gender
54.6%♀
45.4% male
Age
44.3
average years
Country rank
#10755
Topic in United States
Fig. 01

Search interest · 12-month trend

-59%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Frequent-flyer program fans

54.6% are female, 45.4% are male, average age 44.3.

Fig. 02

Gender split

54.6%
Female
45.4%
Male
Demographic split for Frequent-flyer program audience in United States
MetricValue
Female54.6%
Male45.4%
Average age44.3
Estimated audience size2,843,403
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Frequent-flyer program audience in United States
Age bracketShare%
16-1913%
20-2914%
30-3916%
40-4920%
50+36%
Fig. 04

Worldwide distribution

17.8%

of the worldwide Frequent-flyer program audience comes from United States.

Worldwide audience distribution share by country for Frequent-flyer program
CountryShare
United States17.8%
India9.6%
Brazil7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Frequent-flyer program audience in United States is strongest.

Fig. 05

Top regions by affinity

Frequent-flyer program fans by region: top regions in United States
#RegionReachAffinity×
01California~500K1.70×
02Colorado~80K1.69×
03Hawaii~20K1.69×
04New Jersey~100K1.62×
05Illinois~100K1.42×
06Virginia~90K1.34×
07Washington, District of Columbia~10K1.30×
08New York~200K1.25×
09Maryland~50K1.09×
10Vermont~5K1.09×
11Washington~60K1.07×
12Massachusetts~60K1.06×
13Texas~300K1.05×
14Montana~8K1.04×
15South Dakota~7K1.04×
16Alaska~6K1.04×
17North Dakota~6K1.02×
18Delaware~8K1.00×
19Florida~200K0.99×
20Oregon~30K0.99×
21Maine~10K0.98×
22Rhode Island~9K0.98×
23New Hampshire~10K0.97×
24New Mexico~10K0.96×
25West Virginia~10K0.96×
26Nevada~30K0.95×
27Idaho~10K0.95×
28Nebraska~10K0.95×
29Connecticut~30K0.94×
30Mississippi~20K0.93×
31Arkansas~20K0.93×
32Kansas~20K0.93×
33Oklahoma~30K0.92×
34Wisconsin~40K0.91×
35Iowa~20K0.91×
36Arizona~50K0.90×
37Louisiana~30K0.90×
38Utah~20K0.90×
39Pennsylvania~90K0.89×
40Missouri~40K0.89×
41Kentucky~30K0.88×
42South Carolina~40K0.87×
43Indiana~40K0.86×
44Alabama~30K0.86×
45North Carolina~70K0.85×
46Minnesota~30K0.85×
47Tennessee~50K0.84×
48Ohio~70K0.81×
49Georgia~70K0.81×
50Michigan~60K0.79×
Fig. 06

Affinity by region

Affinity by region — Frequent-flyer program, United States
0.79×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Frequent-flyer program audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Frequent-flyer program audience
#·InterestCategoryAffinity×
01Productivity softwareBusiness & Career25.65×
02First class travelTravel & Leisure8.88×
03Loyalty programShopping8.68×
04Pressure cookingHome & Garden7.92×
05High-net-worth individualBusiness & Career6.86×
06JetBlueTravel & Leisure6.46×
07FedExBusiness & Career5.77×
08Alaska AirlinesTravel & Leisure5.65×
09Trader Joe'sShopping5.06×
10Sustainable energyHome & Garden4.80×
11Career developmentBusiness & Career4.57×
12The Washington PostNews4.50×
13PhilanthropyArts & Culture4.18×
14Google DriveTechnology & Electronics3.74×
15AirbnbTravel & Leisure3.11×
16IKEAHome & Garden2.93×
17Mortgage loansBusiness & Career2.81×
18RedditInternet & Social Media2.57×
19PinterestInternet & Social Media2.16×
20TikTokInternet & Social Media1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Frequent-flyer program audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Frequent-flyer program audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM6.58×
Quality AwarenessPREMIUM3.86×
Family OrientationCONSERVATISM2.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Frequent-flyer program audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.85×
IndividualismJOY0.93×
Healthy LifestyleBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Frequent-flyer program have in United States?

Frequent-flyer program has an estimated audience of 2,843,403 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Frequent-flyer program fans?

54.6% of Frequent-flyer program fans are female, 45.4% are male, with an average age of 44.3 years.

03

Which brands do Frequent-flyer program fans like most?

Frequent-flyer program fans show strongest brand affinity for First class travel (8.88×), Trader Joe's (5.06×), and Productivity software (25.65×) over the country average.

04

Where do Frequent-flyer program fans live in United States?

Frequent-flyer program fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Frequent-flyer program fans also like?

Beyond Frequent-flyer program itself, the audience over-indexes on Trader Joe's (5.06×), Productivity software (25.65×), FedEx (5.77×), and Loyalty program (8.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Frequent-flyer program audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Frequent-flyer program. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →