Frequent-flyer program Audience in United States
Frequent-flyer program has an estimated audience of 2,843,403 people in United States. 54.6% are female, 45.4% are male, average age 44.3. Top brand affinities: Keene, New Hampshire, Meals on Wheels, JDM Cars, Regional styles of Mexican music, Counselor education.
Top brand affinities include Keene, New Hampshire, Meals on Wheels, JDM Cars, with strongest over-indexing on Keene, New Hampshire (92.31× the country average). Demographically, the Frequent-flyer program audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Convenience Orientation, Luxury Orientation.
Category: Travel & Leisure · Type: Topic
Demographics of Frequent-flyer program fans
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 44.3 |
| Estimated audience size | 2,843,403 |
Audience persona
The typical Frequent-flyer program fan in United States is balanced, around 44.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 92.31× | Travel & Leisure |
| Meals on Wheels | 20× | Food & Beverages |
| JDM Cars | 20× | Cars & Mobility |
| Regional styles of Mexican music | 4.58× | Music & Radio |
| Counselor education | 24.65× | Business & Career |
| Natural rubber | 3.02× | Cars & Mobility |
| Elsword | 18.75× | Games |
| Alaska | 1.67× | Travel & Leisure |
| Israel | 1.88× | Travel & Leisure |
| Mothercare | 2.44× | Kids & Family |
| Voter registration | 3.57× | Politics & Society |
| Kendra Scott | 2.16× | Fashion & Accessoires |
| Urban horticulture | 2.37× | Home & Garden |
| Highland games | 5.67× | Sports |
| Sears | 2.55× | Shopping |
| Jeep Wagoneer | 3.45× | Cars & Mobility |
| Box lacrosse | 5.04× | Sports |
| University of Colorado Denver | 9.29× | Business & Career |
| Girolando cattle | 14.36× | Pets & Animals |
| Atkins diet | 2.72× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 5.71 |
| Luxury Orientation | PREMIUM | 4.68 |
| Quality Awareness | PREMIUM | 3.16 |
| LGBTQ+ Identity | OPEN | 2.52 |
| Risk Appetite | THRILL | 2.34 |
| Family Orientation | CONSERVATISM | 2.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.8% |
| India | 9.6% |
| Brazil | 7.4% |
See Frequent-flyer program audiences in other countries
More Travel & Leisure audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Frequent-flyer program. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.