Frequent-flyer program Audience in United States
Frequent-flyer program has an estimated audience of 2,843,403 people in United States. 54.6% are female, 45.4% are male, average age 44.3. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Finnair, Microblogging, Singer-songwriter.
Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Finnair, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Frequent-flyer program audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Convenience Orientation, Luxury Orientation.
Category: Travel & Leisure · Type: Topic
Demographics of Frequent-flyer program fans
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 44.3 |
| Estimated audience size | 2,843,403 |
Audience persona
The typical Frequent-flyer program fan in United States is balanced, around 44.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Finnair | 92.31× | Travel & Leisure |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Luxury Travel | 15.86× | Travel & Leisure |
| Horoscope | 10.69× | Health |
| Google Flights | 6.3× | Travel & Leisure |
| Productivity software | 24.65× | Business & Career |
| Income tax | 13.19× | Business & Career |
| Day trading | 11.78× | Business & Career |
| Kia Sportage | 18.75× | Cars & Mobility |
| Blended whiskey | 10.49× | Food & Beverages |
| Roulette | 12.34× | Games |
| JetBlue | 5.68× | Travel & Leisure |
| Loyalty program | 7.46× | Shopping |
| Google Drive | 3.27× | Technology & Electronics |
| Alaska Airlines | 5.8× | Travel & Leisure |
| High-net-worth individual | 7.72× | Business & Career |
| MSN | 3.04× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 5.71 |
| Luxury Orientation | PREMIUM | 4.68 |
| Quality Awareness | PREMIUM | 3.16 |
| LGBTQ+ Identity | OPEN | 2.52 |
| Risk Appetite | THRILL | 2.34 |
| Family Orientation | CONSERVATISM | 2.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.8% |
| India | 9.6% |
| Brazil | 7.4% |
See Frequent-flyer program audiences in other countries
More Travel & Leisure audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Frequent-flyer program. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.