Rascasse Audience Intelligence

Productivity software Audience in United States

A data profile of the people who buy, follow and care about Productivity software in United States — modelled from more than twelve digital signal sources. Productivity software has an estimated audience of 1,945,090 people in United States.

#6419among Topic in United States#1095in Business & Career

The average Productivity software fan in United States is 39.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Drive, Google Docs, Gmail, with strongest over-indexing on Google Drive (39.27× the country average).

Demographically, the Productivity software audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Productivity software fan in United States is more male, around 39.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Google Drive.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Productivity software profile in United States.

Audience size
1.9M
in United States
Gender
43.9%♀
56.1% male
Age
39.1
average years
Country rank
#14558
Topic in United States
Fig. 01

Search interest · 12-month trend

+178%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Productivity software fans

43.9% are female, 56.1% are male, average age 39.1.

Fig. 02

Gender split

43.9%
Female
56.1%
Male
Demographic split for Productivity software audience in United States
MetricValue
Female43.9%
Male56.1%
Average age39.1
Estimated audience size1,945,090
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Productivity software audience in United States
Age bracketShare%
16-1916%
20-2921%
30-3924%
40-4923%
50+16%
Fig. 04

Worldwide distribution

23.1%

of the worldwide Productivity software audience comes from United States.

Worldwide audience distribution share by country for Productivity software
CountryShare
United States23.1%
Brazil11.2%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Productivity software audience in United States is strongest.

Fig. 05

Top regions by affinity

Productivity software fans by region: top regions in United States
#RegionReachAffinity×
01Texas~200K1.19×
02Virginia~50K1.12×
03Georgia~70K1.11×
04Oklahoma~20K1.11×
05Arkansas~20K1.11×
06West Virginia~10K1.10×
07Massachusetts~40K1.09×
08South Carolina~30K1.09×
09Louisiana~30K1.09×
10Alaska~5K1.09×
11Maryland~40K1.08×
12Alabama~30K1.07×
13North Dakota~4K1.05×
14New Mexico~10K1.04×
15Mississippi~20K1.03×
16Montana~6K1.03×
17Kansas~20K1.02×
18Vermont~3K1.02×
19Florida~100K1.01×
20North Carolina~60K1.01×
21Arizona~40K1.01×
22Idaho~10K1.01×
23New York~100K1.00×
24Delaware~5K1.00×
25Connecticut~20K0.99×
26Rhode Island~6K0.99×
27Washington, District of Columbia~6K0.99×
28Pennsylvania~60K0.98×
29Illinois~60K0.98×
30Oregon~20K0.98×
31Washington~40K0.97×
32Indiana~30K0.97×
33Colorado~30K0.97×
34Nevada~20K0.97×
35New Hampshire~7K0.97×
36Maine~7K0.97×
37South Dakota~4K0.97×
38Ohio~60K0.96×
39Tennessee~40K0.96×
40Missouri~30K0.96×
41Utah~20K0.96×
42Hawaii~8K0.96×
43California~200K0.95×
44Michigan~50K0.95×
45New Jersey~50K0.95×
46Kentucky~20K0.95×
47Iowa~20K0.95×
48Nebraska~9K0.95×
49Wisconsin~30K0.91×
50Minnesota~20K0.85×
Fig. 06

Affinity by region

Affinity by region — Productivity software, United States
0.85×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Productivity software audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Productivity software audience
#·InterestCategoryAffinity×
01TED TalksBusiness & Career72.50×
02Google HangoutsTechnology & Electronics49.98×
03Tuition centerBusiness & Career42.47×
04Google DriveTechnology & Electronics39.27×
05ProductivityBusiness & Career34.45×
06Agentic AITechnology & Electronics33.70×
07Google DocsInternet & Social Media32.30×
08TEDxBusiness & Career28.62×
09Frequent-flyer programTravel & Leisure25.65×
10ZapierTechnology & Electronics23.06×
11GmailInternet & Social Media21.27×
12SkypeInternet & Social Media18.55×
13N8NTechnology & Electronics18.50×
14Business softwareBusiness & Career14.94×
15Voice over IPTechnology & Electronics14.86×
16Google CalendarInternet & Social Media10.79×
17Google MapsInternet & Social Media9.03×
18WhatsAppInternet & Social Media7.82×
19Khan AcademyBusiness & Career7.03×
20FIFA World CupSports2.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Productivity software audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Productivity software audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.63×
Social Media UsageJOY2.32×
Luxury OrientationPREMIUM2.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Productivity software audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.73×
SpiritualityBALANCE0.75×
ExtroversionTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Productivity software have in United States?

Productivity software has an estimated audience of 1,945,090 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Productivity software fans?

43.9% of Productivity software fans are female, 56.1% are male, with an average age of 39.1 years.

03

Which brands do Productivity software fans like most?

Productivity software fans show strongest brand affinity for Google Drive (39.27×), Google Docs (32.3×), and Gmail (21.27×) over the country average.

04

Where do Productivity software fans live in United States?

Productivity software fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Productivity software fans also like?

Beyond Productivity software itself, the audience over-indexes on Google Docs (32.3×), Gmail (21.27×), Productivity (34.45×), and Google Maps (9.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Productivity software audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Productivity software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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