Productivity software Audience in United States

Productivity software logo

Productivity software has an estimated audience of 1,945,090 people in United States. 43.9% are female, 56.1% are male, average age 39.1. Top regions: Texas, California, Florida. Top brand affinities: Google Drive, Google Docs, Gmail, Productivity, Google Maps.

The average Productivity software fan in United States is 39.1 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Google Drive, Google Docs, Gmail, with strongest over-indexing on Google Drive (39.27× the country average). Demographically, the Productivity software audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Convenience Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Productivity software fans

Demographic split for Productivity software audience in United States
MetricValue
Female43.9%
Male56.1%
Average age39.1
Estimated audience size1,945,090

Audience persona

The typical Productivity software fan in United States is more male, around 39.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Google Drive.

Top regions in United States

Top regions ranked by reach for Productivity software in United States
RegionReachAffinity
Texas233,5431.4×
California192,0180.9×
Florida107,0910.81×
New York105,1490.97×
Georgia64,1641.07×
Pennsylvania55,7530.85×
North Carolina54,3840.93×
Illinois52,8010.81×
Massachusetts46,9271.22×
Virginia42,1020.89×
Ohio39,3400.66×
Michigan37,4600.74×
South Carolina36,0171.23×
New Jersey35,5980.72×
Alabama34,0701.25×
Maryland32,5810.97×
Indiana30,7830.87×
Washington29,2400.75×
Missouri29,2160.93×
Colorado29,1580.95×
Arizona28,8150.73×
Tennessee27,3670.7×
Louisiana25,8361.03×
Oregon18,9470.85×
Kentucky18,6340.76×
Oklahoma17,5320.81×
Minnesota17,1500.62×
Wisconsin15,2430.52×
Utah13,6020.78×
Connecticut13,4210.69×
New Mexico12,3011.26×
Mississippi12,1080.76×
Arkansas11,4730.72×
Kansas11,0790.72×
Nevada10,6620.57×
Nebraska10,2151.05×
Hawaii9,9931.2×
Iowa9,9330.62×
West Virginia9,3291.03×
Rhode Island9,0131.46×
Alaska7,9801.92×
Idaho7,3840.76×
Montana6,9561.29×
South Dakota6,8661.53×
North Dakota6,6851.67×
New Hampshire6,5890.86×
Wyoming6,4692.24×
Maine6,3580.91×
Vermont6,2581.83×
Delaware6,1721.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Productivity software audience
BrandAffinityCategory
Google Drive39.27×Technology & Electronics
Google Docs32.3×Internet & Social Media
Gmail21.27×Internet & Social Media
Productivity34.45×Business & Career
Google Maps9.03×Internet & Social Media
TED Talks72.5×Business & Career
Google Calendar10.79×Internet & Social Media
Frequent-flyer program25.65×Travel & Leisure
Skype18.55×Internet & Social Media
WhatsApp7.82×Internet & Social Media
Agentic AI33.7×Technology & Electronics
Voice over IP14.86×Technology & Electronics
Zapier23.06×Technology & Electronics
Business software14.94×Business & Career
Google Hangouts49.98×Technology & Electronics
N8N18.5×Technology & Electronics
TEDx28.62×Business & Career
Khan Academy7.03×Business & Career
Tuition center42.47×Business & Career
LastPass16.88×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Productivity software audience
TraitClusterScore
Convenience OrientationPREMIUM14.57
LGBTQ+ IdentityOPEN1.89
Early Adopter MentalityPOWER1.81
Quality AwarenessPREMIUM1.57
Career OrientationPOWER1.53
Social Media UsageJOY1.51

Worldwide distribution

Worldwide audience distribution share by country for Productivity software
CountryShare
United States23.1%
Brazil11.2%
United Kingdom5.2%

See Productivity software audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Productivity software have in United States?

Productivity software has an estimated audience of 1,945,090 people in United States, concentrated in Texas and California.

What is the gender split and age of Productivity software fans?

43.9% of Productivity software fans are female, 56.1% are male, with an average age of 39.1 years.

Which brands do Productivity software fans like most?

Productivity software fans show strongest brand affinity for Google Drive (39.27×), Google Docs (32.3×), and Gmail (21.27×) over the country average.

Where do Productivity software fans live in United States?

Productivity software fans in United States are most concentrated in Texas (reach 233,543), California (reach 192,018), and Florida (reach 107,091). These three regions account for the largest share of the active audience.

What other brands do Productivity software fans also like?

Beyond Productivity software itself, the audience over-indexes on Google Docs (32.3×), Gmail (21.27×), Productivity (34.45×), and Google Maps (9.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Productivity software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.