Rascasse Audience Intelligence

Zapier Target Market in United States

A data profile of the people who buy, follow and care about Zapier in United States — modelled from more than twelve digital signal sources. Zapier has an estimated audience of 1,789,549 people in United States.

#12among Generative AI in United States#1594among Brand in United States#549in Technology & Electronics

The average Zapier fan in United States is 38.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Business intelligence, Productivity software, Experiential gifts, with strongest over-indexing on Business intelligence (18.83× the country average).

Demographically, the Zapier audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Convenience Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zapier fan in United States is more male, around 38.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Business intelligence.

Category: Technology & Electronics · Type: Brand · Subtype: Generative AI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zapier profile in United States.

Audience size
1.8M
in United States
Gender
44.6%♀
55.4% male
Age
38.8
average years
Country rank
#15532
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Zapier

44.6% are female, 55.4% are male, average age 38.8.

Fig. 02

Gender split

44.6%
Female
55.4%
Male
Demographic split for Zapier audience in United States
MetricValue
Female44.6%
Male55.4%
Average age38.8
Estimated audience size1,789,549
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Zapier audience in United States
Age bracketShare%
16-1919%
20-2920%
30-3921%
40-4920%
50+18%
Fig. 04

Worldwide distribution

28.9%

of the worldwide Zapier audience comes from United States.

Worldwide audience distribution share by country for Zapier
CountryShare
United States28.9%
Japan10.4%
United Kingdom6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zapier audience in United States is strongest.

Fig. 05

Top regions by affinity

Zapier customers by region in United States
#RegionReachAffinity×
01Utah~30K1.81×
02Colorado~50K1.59×
03California~300K1.49×
04Florida~200K1.42×
05Washington, District of Columbia~8K1.42×
06New York~100K1.37×
07Washington~50K1.36×
08Massachusetts~50K1.31×
09Idaho~10K1.30×
10Georgia~70K1.28×
11Texas~200K1.21×
12Arizona~50K1.19×
13Oregon~30K1.19×
14New Jersey~60K1.18×
15Virginia~50K1.17×
16New Hampshire~8K1.13×
17North Carolina~60K1.10×
18Nevada~20K1.09×
19Tennessee~40K1.05×
20Vermont~3K1.05×
21Illinois~60K1.04×
22Maryland~30K1.02×
23Missouri~30K1.02×
24Montana~5K1.00×
25Connecticut~20K0.99×
26Maine~6K0.96×
27Rhode Island~6K0.93×
28Minnesota~20K0.92×
29Kansas~10K0.92×
30Hawaii~7K0.92×
31Pennsylvania~60K0.90×
32South Carolina~30K0.89×
33Michigan~40K0.87×
34Nebraska~8K0.87×
35Oklahoma~20K0.83×
36Indiana~30K0.82×
37Wisconsin~20K0.81×
38Arkansas~10K0.81×
39Alaska~3K0.81×
40Ohio~50K0.80×
41Iowa~10K0.77×
42South Dakota~3K0.77×
43Delaware~4K0.76×
44Kentucky~20K0.75×
45Louisiana~20K0.74×
46Alabama~20K0.73×
47North Dakota~3K0.73×
48New Mexico~6K0.64×
49Mississippi~10K0.62×
50West Virginia~5K0.61×
Fig. 06

Affinity by region

Affinity by region — Zapier, United States
0.61×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zapier audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zapier audience
#·InterestCategoryAffinity×
01Nordic walkingSports34.64×
02Experiential giftsShopping24.50×
03Productivity softwareBusiness & Career23.06×
04Business intelligenceBusiness & Career18.83×
05Data visualizationTechnology & Electronics10.91×
06Business softwareBusiness & Career8.98×
07Massive open online courseBusiness & Career8.34×
08Amazon Web ServicesTechnology & Electronics7.05×
09Information securityBusiness & Career5.83×
10Web serverTechnology & Electronics5.56×
11Data scienceBusiness & Career5.36×
12Sustainable energyHome & Garden4.51×
13Renewable energyBusiness & Career3.53×
14InnovationBusiness & Career3.45×
15LinkedInInternet & Social Media3.35×
16Google DriveTechnology & Electronics3.02×
17Artificial intelligenceTechnology & Electronics2.64×
18FedExBusiness & Career2.55×
19Mortgage loansBusiness & Career1.86×
20Pizza HutFood & Beverages1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zapier audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zapier audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM6.07×
Need for SecurityCONSERVATISM2.71×
Career OrientationPOWER1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zapier audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
CreativityOPEN0.78×
Healthy LifestyleBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Zapier's target market in United States?

Zapier's target market in United States covers an estimated 1,789,549 people, concentrated in California and Texas.

02

What is the gender split and age of Zapier customers?

44.6% of the Zapier audience are female, 55.4% are male, with an average age of 38.8 years.

03

Which brands do Zapier fans like most?

Zapier fans show strongest brand affinity for Business intelligence (18.83×), Productivity software (23.06×), and Experiential gifts (24.5×) over the country average.

04

Where do Zapier fans live in United States?

Zapier fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Zapier fans also like?

Beyond Zapier itself, the audience over-indexes on Productivity software (23.06×), Experiential gifts (24.5×), Google Drive (3.02×), and Nordic walking (34.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Generative AI audiences in United States

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How to read this data

Audience size is the estimated number of people in United States who actively search for Zapier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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