Zapier Audience in United States

Zapier has an estimated audience of 1,897,549 people in United States. 46.8% are female, 53.2% are male, average age 40.2. Top regions: California, Texas, Florida. Top brand affinities: Business intelligence, Autism Awareness, Experiential gifts, Diabetes mellitus awareness, Productivity software.

The average Zapier fan in United States is 40.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Business intelligence, Autism Awareness, Experiential gifts, with strongest over-indexing on Business intelligence (31.46× the country average). Demographically, the Zapier audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Convenience Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Generative AI

Demographics of Zapier fans

Demographic split for Zapier audience in United States
MetricValue
Female46.8%
Male53.2%
Average age40.2
Estimated audience size1,897,549

Audience persona

The typical Zapier fan in United States is balanced, around 40.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Business intelligence.

Top regions in United States

Top regions ranked by reach for Zapier in United States
RegionReachAffinity
California316,8071.52×
Texas209,0541.28×
Florida172,8221.35×
New York146,2551.38×
Georgia72,3661.24×
Illinois66,0601.05×
North Carolina61,4781.08×
Virginia56,3981.22×
Pennsylvania56,0800.88×
New Jersey55,4051.15×
Washington51,2491.35×
Colorado49,2661.65×
Massachusetts48,6071.3×
Ohio47,3820.81×
Arizona47,1211.22×
Michigan42,8690.86×
Tennessee37,8600.99×
Missouri32,5471.06×
Maryland32,1480.99×
Utah31,0051.82×
Indiana29,0800.84×
Minnesota26,9720.99×
Oregon26,8531.23×
South Carolina25,9040.91×
Wisconsin23,3960.82×
Alabama19,9150.75×
Nevada19,6931.07×
Connecticut18,5150.97×
Louisiana18,5010.76×
Oklahoma17,5310.83×
Kentucky17,4990.74×
Kansas13,8230.92×
Arkansas12,3340.79×
Idaho12,2711.29×
Iowa11,8600.76×
Washington, District of Columbia10,9071.91×
Mississippi8,2190.53×
Nebraska8,1460.86×
New Hampshire7,8171.05×
Hawaii7,1770.88×
Maine5,8440.86×
Rhode Island5,3390.88×
New Mexico4,9810.52×
Montana4,7270.9×
West Virginia4,1720.47×
Delaware3,7130.71×
Vermont3,3581.01×
South Dakota2,9320.67×
Alaska2,6960.66×
North Dakota2,4200.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zapier audience
BrandAffinityCategory
Business intelligence31.46×Business & Career
Autism Awareness12.99×Health
Experiential gifts36.45×Shopping
Diabetes mellitus awareness8.62×Health
Productivity software24.1×Business & Career
Data visualization22.98×Technology & Electronics
Microblogging8.81×Technology & Electronics
Singer-songwriter3.97×Music & Radio
Nordic walking44.33×Sports
Google Drive3.24×Technology & Electronics
Income tax9.17×Business & Career
Planet Fitness2.92×Sports
Information security5.25×Business & Career
Livemusic2.88×Music & Radio
LinkedIn1.98×Internet & Social Media
Data science6.92×Business & Career
Indeed.com2.12×Business & Career
Business software7.82×Business & Career
Charles, Prince of Wales12.8×Politics & Society
Diaper bag3.17×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zapier audience
TraitClusterScore
Convenience OrientationPREMIUM5.81
Need for SecurityCONSERVATISM3.16
Early Adopter MentalityPOWER1.83
Career OrientationPOWER1.68
LGBTQ+ IdentityOPEN1.62
Quality AwarenessPREMIUM1.4

Worldwide distribution

Worldwide audience distribution share by country for Zapier
CountryShare
United States29.3%
Japan10.0%
United Kingdom6.8%

See Zapier audiences in other countries

More Generative AI audiences in United States

Frequently asked questions

How many fans does Zapier have in United States?

Zapier has an estimated audience of 1,897,549 people in United States, concentrated in California and Texas.

What is the gender split and age of Zapier fans?

46.8% of Zapier fans are female, 53.2% are male, with an average age of 40.2 years.

Which brands do Zapier fans like most?

Zapier fans show strongest brand affinity for Business intelligence (31.46×), Autism Awareness (12.99×), and Experiential gifts (36.45×) over the country average.

Where do Zapier fans live in United States?

Zapier fans in United States are most concentrated in California (reach 316,807), Texas (reach 209,054), and Florida (reach 172,822). These three regions account for the largest share of the active audience.

What other brands do Zapier fans also like?

Beyond Zapier itself, the audience over-indexes on Autism Awareness (12.99×), Experiential gifts (36.45×), Diabetes mellitus awareness (8.62×), and Productivity software (24.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zapier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.