Grok Audience in United States

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Grok has an estimated audience of 26,178,551 people in United States. 45.9% are female, 54.1% are male, average age 42.0. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Elsword, Israel, Wok.

The average Grok fan in United States is 42.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Elsword, with strongest over-indexing on Goop (6.77× the country average). Demographically, the Grok audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Generative AI

Demographics of Grok fans

Demographic split for Grok audience in United States
MetricValue
Female45.9%
Male54.1%
Average age42.0
Estimated audience size26,178,551

Audience persona

The typical Grok fan in United States is balanced, around 42.0 years old, with strong Need for Security tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Grok in United States
RegionReachAffinity
California4,431,8391.54×
Texas2,551,1601.13×
Florida2,091,4371.18×
New York1,634,5741.12×
Illinois886,2401.02×
Virginia836,4381.31×
Georgia797,7740.99×
Pennsylvania785,1030.89×
Washington770,0481.47×
New Jersey759,8671.14×
North Carolina747,3910.95×
Ohio746,0860.93×
Arizona627,0941.17×
Michigan615,4370.9×
Massachusetts593,9791.15×
Tennessee557,4061.06×
Colorado467,7491.13×
Indiana440,3990.92×
Missouri427,0901.01×
Utah425,4421.81×
Maryland405,2410.9×
Oregon394,8541.32×
Minnesota364,0560.97×
South Carolina344,0760.87×
Wisconsin333,6260.85×
Alabama317,7730.87×
Oklahoma275,0070.95×
Louisiana271,7400.8×
Kentucky269,9380.82×
Nevada262,9571.04×
Connecticut259,3250.99×
Kansas203,3150.99×
Arkansas187,3260.87×
Idaho186,4101.42×
Iowa185,5790.86×
Mississippi149,1190.69×
Nebraska126,1780.96×
Washington, District of Columbia119,7871.52×
Hawaii102,1830.91×
New Hampshire98,5380.96×
New Mexico83,9600.64×
West Virginia82,6350.68×
Maine79,7420.85×
Montana71,6410.99×
Rhode Island66,6470.8×
South Dakota51,7770.86×
Alaska51,5100.92×
Delaware47,8860.66×
North Dakota41,7690.78×
Wyoming30,6790.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Grok audience
BrandAffinityCategory
Goop6.77×Internet & Social Media
Governor of Michigan8.77×Politics & Society
Elsword17.01×Games
Israel2.2×Travel & Leisure
Wok6.67×Food & Beverages
Urban Outfitters1.85×Shopping
Grinch3.64×Movies & TV
Hypertext5.31×Technology & Electronics
Vocal harmony3.92×Music & Radio
Google Home5.58×Technology & Electronics
Hibachi6.44×Food & Beverages
El Paso County, Colorado9.86×Travel & Leisure
headspace7.13×Health
Hipster7.01×Politics & Society
Grace Slick6.19×Music & Radio
Mangaka2.98×Literature
Cherish (group)7.45×Music & Radio
Fairy godmother5.08×Literature
No Escape (1994 film)6.72×Movies & TV
TV Fanatic6.27×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Grok audience
TraitClusterScore
Need for SecurityCONSERVATISM2.14
Early Adopter MentalityPOWER1.66
Risk AppetiteTHRILL1.41
SustainabilityBALANCE1.27
Social Media UsageJOY1.22
PatriotismCONSERVATISM1.22

Worldwide distribution

Worldwide audience distribution share by country for Grok
CountryShare
United States21.6%
Japan12.4%
Brazil8.7%

See Grok audiences in other countries

More Generative AI audiences in United States

Frequently asked questions

How many fans does Grok have in United States?

Grok has an estimated audience of 26,178,551 people in United States, concentrated in California and Texas.

What is the gender split and age of Grok fans?

45.9% of Grok fans are female, 54.1% are male, with an average age of 42.0 years.

Which brands do Grok fans like most?

Grok fans show strongest brand affinity for Goop (6.77×), Governor of Michigan (8.77×), and Elsword (17.01×) over the country average.

Where do Grok fans live in United States?

Grok fans in United States are most concentrated in California (reach 4,431,839), Texas (reach 2,551,160), and Florida (reach 2,091,437). These three regions account for the largest share of the active audience.

What other brands do Grok fans also like?

Beyond Grok itself, the audience over-indexes on Governor of Michigan (8.77×), Elsword (17.01×), Israel (2.2×), and Wok (6.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Grok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.