Rascasse Audience Intelligence

Grok Target Market in United States

A data profile of the people who buy, follow and care about Grok in United States — modelled from more than twelve digital signal sources. Grok has an estimated audience of 29,470,984 people in United States.

#3among Generative AI in United States#98among Brand in United States#51in Technology & Electronics

The average Grok fan in United States is 39.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Deep learning, Business intelligence, Data visualization, with strongest over-indexing on Deep learning (46.38× the country average).

Demographically, the Grok audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Grok fan in United States is more male, around 39.6 years old, with strong Need for Security tendencies and a notable affinity for Deep learning.

Category: Technology & Electronics · Type: Brand · Subtype: Generative AI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Grok profile in United States.

Audience size
29.5M
in United States
Gender
41.1%♀
58.9% male
Age
39.6
average years
Country rank
#956
Brand in United States
Fig. 01

Search interest · 12-month trend

+117%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Grok

41.1% are female, 58.9% are male, average age 39.6.

Fig. 02

Gender split

41.1%
Female
58.9%
Male
Demographic split for Grok audience in United States
MetricValue
Female41.1%
Male58.9%
Average age39.6
Estimated audience size29,470,984
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Grok audience in United States
Age bracketShare%
16-1922%
20-2917%
30-3918%
40-4919%
50+24%
Fig. 04

Worldwide distribution

22.4%

of the worldwide Grok audience comes from United States.

Worldwide audience distribution share by country for Grok
CountryShare
United States22.4%
Japan11.7%
Brazil8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Grok audience in United States is strongest.

Fig. 05

Top regions by affinity

Grok customers by region in United States
#RegionReachAffinity×
01Utah~400K1.59×
02California~4M1.50×
03Idaho~200K1.45×
04Washington~700K1.41×
05Oregon~400K1.33×
06Alaska~70K1.22×
07Kansas~200K1.15×
08Florida~2M1.14×
09Nevada~300K1.11×
10Texas~2.5M1.10×
11New York~1.5M1.10×
12Oklahoma~300K1.09×
13Arizona~600K1.08×
14New Jersey~700K1.05×
15Virginia~600K1.05×
16Montana~70K1.05×
17Tennessee~500K1.03×
18Missouri~400K1.00×
19Colorado~400K0.99×
20Connecticut~200K0.99×
21New Hampshire~100K0.99×
22Arkansas~200K0.98×
23Washington, District of Columbia~70K0.98×
24Georgia~800K0.97×
25Massachusetts~500K0.97×
26Hawaii~100K0.96×
27Maine~90K0.95×
28Wyoming~40K0.94×
29Indiana~400K0.92×
30Kentucky~300K0.92×
31Pennsylvania~800K0.91×
32North Carolina~700K0.91×
33Illinois~800K0.90×
34Minnesota~300K0.90×
35Alabama~300K0.90×
36Nebraska~100K0.90×
37South Dakota~50K0.90×
38North Dakota~50K0.90×
39Ohio~700K0.89×
40Michigan~600K0.89×
41West Virginia~100K0.89×
42Louisiana~300K0.88×
43Iowa~200K0.87×
44Maryland~400K0.85×
45South Carolina~300K0.85×
46Rhode Island~70K0.84×
47Wisconsin~300K0.83×
48Mississippi~200K0.78×
49New Mexico~100K0.78×
50Delaware~50K0.68×
Fig. 06

Affinity by region

Affinity by region — Grok, United States
0.68×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Grok audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Grok audience
#·InterestCategoryAffinity×
01Deep learningTechnology & Electronics46.38×
02Business intelligenceBusiness & Career16.30×
03Internet securityTechnology & Electronics15.80×
04Data visualizationTechnology & Electronics15.64×
05Data scienceBusiness & Career6.56×
06Massive open online courseBusiness & Career6.06×
07Elon MuskBusiness & Career5.47×
08SpaceXCars & Mobility4.43×
09InnovationBusiness & Career3.24×
10Business schoolBusiness & Career3.10×
11Tesla MotorsCars & Mobility2.95×
12Computer securityBusiness & Career2.92×
13LinkedInInternet & Social Media2.78×
14Information securityBusiness & Career2.78×
15Sustainable energyHome & Garden2.66×
16Artificial intelligenceTechnology & Electronics2.10×
17Renewable energyBusiness & Career2.05×
18Online newspaperNews1.94×
19GoogleInternet & Social Media1.55×
20Electric guitarMusic & Radio1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Grok audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Grok audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.66×
PatriotismCONSERVATISM1.81×
Early Adopter MentalityPOWER1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Grok audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.80×
CreativityOPEN0.82×
Healthy LifestyleBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Grok's target market in United States?

Grok's target market in United States covers an estimated 29,470,984 people, concentrated in California and Texas.

02

What is the gender split and age of Grok customers?

41.1% of the Grok audience are female, 58.9% are male, with an average age of 39.6 years.

03

Which brands do Grok fans like most?

Grok fans show strongest brand affinity for Deep learning (46.38×), Business intelligence (16.3×), and Data visualization (15.64×) over the country average.

04

Where do Grok fans live in United States?

Grok fans in United States are most concentrated in California (reach ~4M), Texas (reach ~2.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Grok fans also like?

Beyond Grok itself, the audience over-indexes on Business intelligence (16.3×), Data visualization (15.64×), Innovation (3.24×), and Elon Musk (5.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Generative AI audiences in United States

See Grok audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Grok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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