Rascasse Audience Intelligence

Claude Target Market in United States

A data profile of the people who buy, follow and care about Claude in United States — modelled from more than twelve digital signal sources. Claude has an estimated audience of 42,107,483 people in United States.

#1among Generative AI in United States#55among Brand in United States#28in Technology & Electronics

The average Claude fan in United States is 43.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Google Drive, Web server, Innovation, with strongest over-indexing on Google Drive (16.04× the country average).

Demographically, the Claude audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Need for Security, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Claude fan in United States is balanced, around 43.1 years old, with strong Need for Security tendencies and a notable affinity for Google Drive.

Category: Technology & Electronics · Type: Brand · Subtype: Generative AI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Claude profile in United States.

Audience size
42.1M
in United States
Gender
48.0%♀
52.0% male
Age
43.1
average years
Country rank
#531
Brand in United States
Fig. 01

Search interest · 12-month trend

+972%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Claude

48.0% are female, 52.0% are male, average age 43.1.

Fig. 02

Gender split

48.0%
Female
52.0%
Male
Demographic split for Claude audience in United States
MetricValue
Female48.0%
Male52.0%
Average age43.1
Estimated audience size42,107,483
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Claude audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3919%
40-4922%
50+30%
Fig. 04

Worldwide distribution

23.8%

of the worldwide Claude audience comes from United States.

Worldwide audience distribution share by country for Claude
CountryShare
United States23.8%
France9.5%
Japan8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Claude audience in United States is strongest.

Fig. 05

Top regions by affinity

Claude customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~100K2.15×
02California~4.5M2.02×
03Massachusetts~700K1.74×
04New York~2M1.65×
05Washington~600K1.55×
06Utah~300K1.52×
07New Jersey~700K1.39×
08Colorado~400K1.30×
09Virginia~600K1.29×
10Oregon~300K1.27×
11Connecticut~300K1.26×
12Maryland~400K1.20×
13Texas~2M1.17×
14Illinois~800K1.15×
15Vermont~40K1.11×
16Georgia~700K1.09×
17Rhode Island~70K1.08×
18New Hampshire~80K1.05×
19Florida~1.5M1.04×
20North Carolina~600K1.04×
21Idaho~100K1.00×
22Pennsylvania~700K0.98×
23Arizona~400K0.98×
24Minnesota~300K0.94×
25Hawaii~80K0.92×
26Indiana~300K0.89×
27Maine~60K0.89×
28Nevada~200K0.87×
29Montana~50K0.87×
30Kansas~100K0.86×
31Michigan~400K0.85×
32Missouri~300K0.84×
33Tennessee~300K0.83×
34Wisconsin~200K0.81×
35Iowa~100K0.79×
36Delaware~40K0.79×
37Ohio~500K0.78×
38Arkansas~100K0.76×
39Nebraska~70K0.72×
40South Carolina~200K0.70×
41Oklahoma~200K0.70×
42Alaska~30K0.69×
43Alabama~200K0.68×
44New Mexico~60K0.64×
45Louisiana~200K0.63×
46South Dakota~30K0.63×
47Kentucky~200K0.62×
48North Dakota~20K0.61×
49Mississippi~90K0.52×
50West Virginia~40K0.48×
Fig. 06

Affinity by region

Affinity by region — Claude, United States
0.48×1.00×2.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Claude audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Claude audience
#·InterestCategoryAffinity×
01Google DriveTechnology & Electronics16.04×
02International educationBusiness & Career7.10×
03Google TrendsInternet & Social Media5.94×
04WordPressTechnology & Electronics5.26×
05Software as a serviceTechnology & Electronics5.18×
06Web serverTechnology & Electronics5.15×
07Business softwareBusiness & Career4.97×
08Employment websiteBusiness & Career3.77×
09Affiliate marketingBusiness & Career3.42×
10Information securityBusiness & Career2.94×
11InnovationBusiness & Career2.58×
12Master of Business AdministrationBusiness & Career2.54×
13Social media marketingBusiness & Career2.39×
14Artificial intelligenceTechnology & Electronics2.33×
15Career developmentBusiness & Career1.98×
16PhilanthropyArts & Culture1.92×
17GoogleInternet & Social Media1.81×
18LodgingTravel & Leisure1.59×
19EmailTechnology & Electronics1.55×
20UniversityBusiness & Career1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Claude audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Claude audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.71×
Community OrientationOPEN1.58×
Risk AppetiteTHRILL1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Claude audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.83×
Healthy LifestyleBALANCE0.94×
Family OrientationCONSERVATISM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Claude's target market in United States?

Claude's target market in United States covers an estimated 42,107,483 people, concentrated in California and Texas.

02

What is the gender split and age of Claude customers?

48.0% of the Claude audience are female, 52.0% are male, with an average age of 43.1 years.

03

Which brands do Claude fans like most?

Claude fans show strongest brand affinity for Google Drive (16.04×), Web server (5.15×), and Innovation (2.58×) over the country average.

04

Where do Claude fans live in United States?

Claude fans in United States are most concentrated in California (reach ~4.5M), Texas (reach ~2M), and New York (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Claude fans also like?

Beyond Claude itself, the audience over-indexes on Web server (5.15×), Innovation (2.58×), Google (1.81×), and Artificial intelligence (2.33×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Generative AI audiences in United States

See Claude audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Claude. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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