Claude Audience in United States

Claude has an estimated audience of 19,488,959 people in United States. 47.6% are female, 52.4% are male, average age 41.9. Top regions: California, New York, Texas. Top brand affinities: Google Drive, Autism Awareness, Diabetes mellitus awareness, Singer-songwriter, Microblogging.

The average Claude fan in United States is 41.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Google Drive, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Google Drive (15.43× the country average). Demographically, the Claude audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Generative AI

Demographics of Claude fans

Demographic split for Claude audience in United States
MetricValue
Female47.6%
Male52.4%
Average age41.9
Estimated audience size19,488,959

Audience persona

The typical Claude fan in United States is balanced, around 41.9 years old, with strong Risk Appetite tendencies and a notable affinity for Google Drive.

Top regions in United States

Top regions ranked by reach for Claude in United States
RegionReachAffinity
California5,042,5532.35×
New York2,037,4131.87×
Texas1,820,7121.09×
Florida1,225,6350.93×
Washington794,1682.03×
Illinois776,1271.2×
Massachusetts743,4641.94×
New Jersey698,4691.41×
Virginia692,9451.46×
Pennsylvania659,5421.01×
Georgia628,8761.05×
North Carolina589,5251.01×
Ohio539,2470.9×
Michigan444,3220.87×
Arizona408,2381.03×
Maryland396,1101.18×
Colorado371,3031.21×
Oregon334,4931.5×
Indiana317,9660.89×
Tennessee290,0020.74×
Missouri269,8210.86×
Minnesota258,6100.93×
Utah242,9771.39×
Wisconsin239,5550.82×
Connecticut227,4551.16×
Kansas197,1321.28×
South Carolina176,2410.6×
Nevada168,7410.9×
Alabama166,2310.61×
Washington, District of Columbia161,7962.76×
Oklahoma144,1700.67×
Louisiana141,2450.56×
Kentucky137,5600.56×
Arkansas119,5540.74×
Iowa111,7020.7×
Idaho82,4600.84×
Mississippi75,4830.47×
Hawaii74,0560.88×
Nebraska66,9250.68×
Rhode Island64,9321.05×
New Hampshire64,6970.84×
New Mexico57,7930.59×
Maine56,5900.81×
West Virginia33,5380.37×
Vermont33,5010.98×
Delaware33,4190.62×
Montana32,3370.6×
Wyoming20,1370.7×
South Dakota19,8680.44×
Alaska19,5060.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Claude audience
BrandAffinityCategory
Google Drive15.43×Technology & Electronics
Autism Awareness13.1×Health
Diabetes mellitus awareness8.87×Health
Singer-songwriter4.12×Music & Radio
Microblogging8.93×Technology & Electronics
Income tax9.3×Business & Career
Livemusic3.81×Music & Radio
MSN2.51×News
Hobby Lobby2.04×Home & Garden
Staples (Canada)2.7×Business & Career
Charles, Prince of Wales13.15×Politics & Society
Do it yourself (DIY)1.63×Home & Garden
Google Analytics8.21×Internet & Social Media
Aldi1.8×Shopping
Best Buy1.76×Shopping
Great Clips2.68×Beauty & Wellness
Kia Sportage9.02×Cars & Mobility
LinkedIn1.57×Internet & Social Media
Planet Fitness1.61×Sports
Google Flights2.28×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Claude audience
TraitClusterScore
Risk AppetiteTHRILL1.61
LGBTQ+ IdentityOPEN1.56
Need for SecurityCONSERVATISM1.54
Early Adopter MentalityPOWER1.51
TravellingTHRILL1.5
Luxury OrientationPREMIUM1.43

Worldwide distribution

Worldwide audience distribution share by country for Claude
CountryShare
United States21.2%
Japan17.0%
India6.6%

See Claude audiences in other countries

More Generative AI audiences in United States

Frequently asked questions

How many fans does Claude have in United States?

Claude has an estimated audience of 19,488,959 people in United States, concentrated in California and New York.

What is the gender split and age of Claude fans?

47.6% of Claude fans are female, 52.4% are male, with an average age of 41.9 years.

Which brands do Claude fans like most?

Claude fans show strongest brand affinity for Google Drive (15.43×), Autism Awareness (13.1×), and Diabetes mellitus awareness (8.87×) over the country average.

Where do Claude fans live in United States?

Claude fans in United States are most concentrated in California (reach 5,042,553), New York (reach 2,037,413), and Texas (reach 1,820,712). These three regions account for the largest share of the active audience.

What other brands do Claude fans also like?

Beyond Claude itself, the audience over-indexes on Autism Awareness (13.1×), Diabetes mellitus awareness (8.87×), Singer-songwriter (4.12×), and Microblogging (8.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Claude. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.