Claude Audience in United States
Claude has an estimated audience of 19,488,959 people in United States. 47.6% are female, 52.4% are male, average age 41.9. Top regions: California, New York, Texas. Top brand affinities: Israel, Natural rubber, Bank account, Nationality, Kendra Scott.
The average Claude fan in United States is 41.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Israel, Natural rubber, Bank account, with strongest over-indexing on Israel (2.49× the country average). Demographically, the Claude audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Generative AI
Demographics of Claude fans
| Metric | Value |
|---|---|
| Female | 47.6% |
| Male | 52.4% |
| Average age | 41.9 |
| Estimated audience size | 19,488,959 |
Audience persona
The typical Claude fan in United States is balanced, around 41.9 years old, with strong Risk Appetite tendencies and a notable affinity for Israel.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 5,042,553 | 2.35× |
| New York | 2,037,413 | 1.87× |
| Texas | 1,820,712 | 1.09× |
| Florida | 1,225,635 | 0.93× |
| Washington | 794,168 | 2.03× |
| Illinois | 776,127 | 1.2× |
| Massachusetts | 743,464 | 1.94× |
| New Jersey | 698,469 | 1.41× |
| Virginia | 692,945 | 1.46× |
| Pennsylvania | 659,542 | 1.01× |
| Georgia | 628,876 | 1.05× |
| North Carolina | 589,525 | 1.01× |
| Ohio | 539,247 | 0.9× |
| Michigan | 444,322 | 0.87× |
| Arizona | 408,238 | 1.03× |
| Maryland | 396,110 | 1.18× |
| Colorado | 371,303 | 1.21× |
| Oregon | 334,493 | 1.5× |
| Indiana | 317,966 | 0.89× |
| Tennessee | 290,002 | 0.74× |
| Missouri | 269,821 | 0.86× |
| Minnesota | 258,610 | 0.93× |
| Utah | 242,977 | 1.39× |
| Wisconsin | 239,555 | 0.82× |
| Connecticut | 227,455 | 1.16× |
| Kansas | 197,132 | 1.28× |
| South Carolina | 176,241 | 0.6× |
| Nevada | 168,741 | 0.9× |
| Alabama | 166,231 | 0.61× |
| Washington, District of Columbia | 161,796 | 2.76× |
| Oklahoma | 144,170 | 0.67× |
| Louisiana | 141,245 | 0.56× |
| Kentucky | 137,560 | 0.56× |
| Arkansas | 119,554 | 0.74× |
| Iowa | 111,702 | 0.7× |
| Idaho | 82,460 | 0.84× |
| Mississippi | 75,483 | 0.47× |
| Hawaii | 74,056 | 0.88× |
| Nebraska | 66,925 | 0.68× |
| Rhode Island | 64,932 | 1.05× |
| New Hampshire | 64,697 | 0.84× |
| New Mexico | 57,793 | 0.59× |
| Maine | 56,590 | 0.81× |
| West Virginia | 33,538 | 0.37× |
| Vermont | 33,501 | 0.98× |
| Delaware | 33,419 | 0.62× |
| Montana | 32,337 | 0.6× |
| Wyoming | 20,137 | 0.7× |
| South Dakota | 19,868 | 0.44× |
| Alaska | 19,506 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 2.49× | Travel & Leisure |
| Natural rubber | 2.28× | Cars & Mobility |
| Bank account | 2.41× | Business & Career |
| Nationality | 1.78× | Politics & Society |
| Kendra Scott | 1.84× | Fashion & Accessoires |
| Electrolyte | 2.94× | Health |
| Mangaka | 2.58× | Literature |
| Jesse Plemons | 2.07× | Movies & TV |
| Eddie Lacy | 9.08× | Sports |
| Elsword | 9.02× | Games |
| Jeep Wagoneer | 3.03× | Cars & Mobility |
| Cam Ward | 1.87× | Sports |
| Wikia | 1.65× | Internet & Social Media |
| Staycation | 1.55× | Home & Garden |
| Home staging | 2.42× | Home & Garden |
| Nurse educator | 3.04× | Kids & Family |
| Acoustic music | 1.73× | Music & Radio |
| N1 road (South Africa) | 1.54× | Travel & Leisure |
| Tierra Cali | 2.76× | Travel & Leisure |
| Business English | 1.98× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.61 |
| LGBTQ+ Identity | OPEN | 1.56 |
| Need for Security | CONSERVATISM | 1.54 |
| Early Adopter Mentality | POWER | 1.51 |
| Travelling | THRILL | 1.5 |
| Luxury Orientation | PREMIUM | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.2% |
| Japan | 17.0% |
| India | 6.6% |
See Claude audiences in other countries
More Generative AI audiences in United States
- Gemini (28,102,009)
- Grok (26,178,552)
- Chat GPT (25,812,465)
- OpenAI (15,484,771)
- Perplexity (5,012,091)
Frequently asked questions
How many fans does Claude have in United States?
Claude has an estimated audience of 19,488,959 people in United States, concentrated in California and New York.
What is the gender split and age of Claude fans?
47.6% of Claude fans are female, 52.4% are male, with an average age of 41.9 years.
Which brands do Claude fans like most?
Claude fans show strongest brand affinity for Israel (2.49×), Natural rubber (2.28×), and Bank account (2.41×) over the country average.
Where do Claude fans live in United States?
Claude fans in United States are most concentrated in California (reach 5,042,553), New York (reach 2,037,413), and Texas (reach 1,820,712). These three regions account for the largest share of the active audience.
What other brands do Claude fans also like?
Beyond Claude itself, the audience over-indexes on Natural rubber (2.28×), Bank account (2.41×), Nationality (1.78×), and Kendra Scott (1.84×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Claude. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.