A data profile of the people who buy, follow and care about Claude in India — modelled from more than twelve digital signal sources. Claude has an estimated audience of 9,290,622 people in India.
Claude has an estimated audience of 9,290,622 people in India. 24.4% are female, 75.6% are male, average age 32.6. Top brand affinities: Instant messaging, Career development, Passive income, Employment agency, Social media marketing.
Top brand affinities include Instant messaging, Career development, Passive income, with strongest over-indexing on Instant messaging (1.84× the country average).
Demographically, the Claude audience skews more male with an average age of 32.6, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
The typical Claude fan in India is more male, around 32.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Instant messaging.
The key figures that characterise the Claude profile in India.
24.4% are female, 75.6% are male, average age 32.6.
| Metric | Value |
|---|---|
| Female | 24.4% |
| Male | 75.6% |
| Average age | 32.6 |
| Estimated audience size | 9,290,622 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 30% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Claude audience comes from India.
| Country | Share |
|---|---|
| United States | 23.8% |
| France | 9.5% |
| Japan | 8.8% |
The strongest cross-interests of the Claude audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ryan Gosling | Movies & TV | 4.23× | ||
| 02 | Google Analytics | Internet & Social Media | 3.90× | ||
| 03 | Employment agency | Business & Career | 3.44× | ||
| 04 | Passive income | Business & Career | 2.78× | ||
| 05 | Private equity | Business & Career | 2.74× | ||
| 06 | Sugar substitute | Food & Beverages | 2.64× | ||
| 07 | Employment website | Business & Career | 2.63× | ||
| 08 | NASDAQ | Business & Career | 2.54× | ||
| 09 | Career development | Business & Career | 2.35× | ||
| 10 | Coursera | Business & Career | 2.21× | ||
| 11 | Crossword | Games | 2.20× | ||
| 12 | Social media marketing | Business & Career | 2.09× | ||
| 13 | Innovation | Business & Career | 2.03× | ||
| 14 | Search engine optimization | Business & Career | 2.02× | ||
| 15 | Lodging | Travel & Leisure | 1.95× | ||
| 16 | Young's | Food & Beverages | 1.89× | ||
| 17 | Instant messaging | Internet & Social Media | 1.84× | ||
| 18 | Wikipedia | Internet & Social Media | 1.76× | ||
| 19 | Volunteering | Politics & Society | 1.63× | ||
| 20 | Nonprofit organization | Politics & Society | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.84× | |
| Career Orientation | POWER | 1.80× | |
| Community Orientation | OPEN | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.61× | |
| Price Sensitivity | PREMIUM | 0.66× | |
| Need for Security | CONSERVATISM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Claude. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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