Rascasse Audience Intelligence

Claude Target Market in Netherlands

A data profile of the people who buy, follow and care about Claude in Netherlands — modelled from more than twelve digital signal sources. Claude has an estimated audience of 3,522,772 people in Netherlands.

Claude has an estimated audience of 3,522,772 people in Netherlands. 50.3% are female, 49.7% are male, average age 42.9. Top brand affinities: Shopping and fashion, Love & Sex, Exfoliation (cosmetology), Car2Go, Innovation.

Top brand affinities include Shopping and fashion, Love & Sex, Exfoliation (cosmetology), with strongest over-indexing on Shopping and fashion (27.55× the country average).

Demographically, the Claude audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Community Orientation, Individualism.

The typical Claude fan in Netherlands is balanced, around 42.9 years old, with strong Community Orientation tendencies and a notable affinity for Shopping and fashion.

Category: Technology & Electronics · Type: Brand · Subtype: Generative AI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-12.

Section 01

At a glance

The key figures that characterise the Claude profile in Netherlands.

Audience size
3.5M
in Netherlands
Gender
50.3%
49.7% male
Age
42.9
average years
Country rank
#216
Brand in Netherlands
Fig. 01

Search interest · 12-month trend

+309%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Claude

50.3% are female, 49.7% are male, average age 42.9.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for Claude audience in Netherlands
MetricValue
Female50.3%
Male49.7%
Average age42.9
Estimated audience size3,522,772
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Claude audience in Netherlands
Age bracketShare%
16-1913%
20-2918%
30-3918%
40-4920%
50+31%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Claude audience comes from Netherlands.

Worldwide audience distribution share by country for Claude
CountryShare
United States23.8%
France9.5%
Japan8.8%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Claude audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Claude audience
#·InterestCategoryAffinity×
01Car2GoCars & Mobility155.33×
02Love & SexKids & Family57.04×
03Exfoliation (cosmetology)Beauty & Wellness51.89×
04Shopping and fashionShopping27.55×
05Google AnalyticsInternet & Social Media9.09×
06Google TrendsInternet & Social Media8.30×
07InnovationBusiness & Career4.88×
08Social media marketingBusiness & Career3.42×
09LinkedInInternet & Social Media3.27×
10Non-alcoholic beverageFood & Beverages3.22×
11Career developmentBusiness & Career3.07×
12Game consolesTechnology & Electronics2.33×
13Instant messagingInternet & Social Media1.96×
14GoogleInternet & Social Media1.77×
15Online newspaperNews1.71×
16Indeed.comBusiness & Career1.68×
17Documentary moviesMovies & TV1.68×
18WhatsAppInternet & Social Media1.67×
19ABN AMROBusiness & Career1.60×
20RabobankBusiness & Career1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Claude audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Claude audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN4.30×
IndividualismJOY2.21×
Career OrientationPOWER2.06×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Claude audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.80×
CreativityOPEN0.85×
DIY MentalityTHRILL0.89×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Netherlands who actively search for Claude. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →