Rascasse Audience Intelligence

Grok Target Market in Netherlands

A data profile of the people who buy, follow and care about Grok in Netherlands — modelled from more than twelve digital signal sources. Grok has an estimated audience of 2,417,735 people in Netherlands.

Grok has an estimated audience of 2,417,735 people in Netherlands. 42.6% are female, 57.4% are male, average age 40.3. Top brand affinities: Elon Musk, Data visualization, Business intelligence, Tesla Motors, WhatsApp.

Top brand affinities include Elon Musk, Data visualization, Business intelligence, with strongest over-indexing on Elon Musk (17.23× the country average).

Demographically, the Grok audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Individualism, Career Orientation.

The typical Grok fan in Netherlands is more male, around 40.3 years old, with strong Individualism tendencies and a notable affinity for Elon Musk.

Category: Technology & Electronics · Type: Brand · Subtype: Generative AI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-12.

Section 01

At a glance

The key figures that characterise the Grok profile in Netherlands.

Audience size
2.4M
in Netherlands
Gender
42.6%
57.4% male
Age
40.3
average years
Country rank
#401
Brand in Netherlands
Fig. 01

Search interest · 12-month trend

+157%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Grok

42.6% are female, 57.4% are male, average age 40.3.

Fig. 02

Gender split

42.6%
Female
57.4%
Male
Demographic split for Grok audience in Netherlands
MetricValue
Female42.6%
Male57.4%
Average age40.3
Estimated audience size2,417,735
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Grok audience in Netherlands
Age bracketShare%
16-1920%
20-2916%
30-3918%
40-4922%
50+23%
Fig. 04

Worldwide distribution

1.8%

of the worldwide Grok audience comes from Netherlands.

Worldwide audience distribution share by country for Grok
CountryShare
United States22.4%
Japan11.7%
Brazil8.8%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Grok audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Grok audience
#·InterestCategoryAffinity×
01Data visualizationTechnology & Electronics17.42×
02Elon MuskBusiness & Career17.23×
03Business intelligenceBusiness & Career13.74×
04Internet securityTechnology & Electronics12.81×
05Cathay PacificTravel & Leisure7.48×
06SpaceXCars & Mobility6.45×
07The VergeTechnology & Electronics4.38×
08Tesla MotorsCars & Mobility4.22×
09InnovationBusiness & Career3.03×
10C++Technology & Electronics2.77×
11Artificial intelligenceTechnology & Electronics2.30×
12Career developmentBusiness & Career2.11×
13MSNNews1.78×
14ABN AMROBusiness & Career1.58×
15RedditInternet & Social Media1.58×
16CanadaTravel & Leisure1.55×
17AutoweekCars & Mobility1.55×
18GoogleInternet & Social Media1.52×
19WhatsAppInternet & Social Media1.51×
20Solar panelHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Grok audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Grok audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.60×
Career OrientationPOWER1.55×
Early Adopter MentalityPOWER1.47×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Grok audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.80×
CreativityOPEN0.82×
Quality AwarenessPREMIUM0.87×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Netherlands who actively search for Grok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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