A data profile of the people who buy, follow and care about Grok in United Kingdom — modelled from more than twelve digital signal sources. Grok has an estimated audience of 5,680,597 people in United Kingdom.
The average Grok fan in United Kingdom is 41.4 years old, more male, and lives primarily in South East.
The audience is concentrated in South East, Yorkshire and the Humber, East of England.
Top brand affinities include Data science, Innovation, Wikipedia, with strongest over-indexing on Data science (9.06× the country average).
Demographically, the Grok audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Grok fan in United Kingdom is more male, around 41.4 years old, with strong Need for Security tendencies and a notable affinity for Data science.
The key figures that characterise the Grok profile in United Kingdom.
42.5% are female, 57.5% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 42.5% |
| Male | 57.5% |
| Average age | 41.4 |
| Estimated audience size | 5,680,597 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 27% |
of the worldwide Grok audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.4% |
| Japan | 11.7% |
| Brazil | 8.8% |
Where the Grok audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.42× | |
| 02 | Yorkshire and the Humber | ~500K | 1.26× | |
| 03 | South East | ~800K | 1.24× | |
| 04 | North East | ~200K | 1.15× | |
| 05 | East of England | ~400K | 0.87× | |
| 06 | South West | ~300K | 0.80× | |
| 07 | East Midlands | ~300K | 0.78× | |
| 08 | North West | ~300K | 0.50× |
The strongest cross-interests of the Grok audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Data science | Business & Career | 9.06× | ||
| 02 | Stack Overflow | Technology & Electronics | 7.02× | ||
| 03 | Amazon Web Services | Technology & Electronics | 4.93× | ||
| 04 | 5G | Technology & Electronics | 3.90× | ||
| 05 | GitHub | Internet & Social Media | 3.76× | ||
| 06 | Robotics | Technology & Electronics | 3.51× | ||
| 07 | Photovoltaics | Home & Garden | 3.13× | ||
| 08 | Tesla Motors | Cars & Mobility | 3.03× | ||
| 09 | Innovation | Business & Career | 2.99× | ||
| 10 | Information security | Business & Career | 2.48× | ||
| 11 | Computer security | Business & Career | 2.41× | ||
| 12 | Wikipedia | Internet & Social Media | 2.27× | ||
| 13 | Artificial intelligence | Technology & Electronics | 2.03× | ||
| 14 | Online newspaper | News | 2.02× | ||
| 15 | Risk management | Business & Career | 1.85× | ||
| 16 | Esso | Cars & Mobility | 1.79× | ||
| 17 | Betfair | Games | 1.75× | ||
| 18 | Internet & Social Media | 1.74× | |||
| 19 | Google Drive | Technology & Electronics | 1.69× | ||
| 20 | Satire | Literature | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.95× | |
| Early Adopter Mentality | POWER | 1.72× | |
| Career Orientation | POWER | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.84× | |
| Price Sensitivity | PREMIUM | 0.85× | |
| Creativity | OPEN | 0.86× |
Grok's target market in United Kingdom covers an estimated 5,680,597 people, concentrated in South East and Yorkshire and the Humber.
42.5% of the Grok audience are female, 57.5% are male, with an average age of 41.4 years.
Grok fans show strongest brand affinity for Data science (9.06×), Innovation (2.99×), and Wikipedia (2.27×) over the country average.
Grok fans in United Kingdom are most concentrated in South East (reach ~800K), Yorkshire and the Humber (reach ~500K), and East of England (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Grok itself, the audience over-indexes on Innovation (2.99×), Wikipedia (2.27×), GitHub (3.76×), and Artificial intelligence (2.03×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Grok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.