Rascasse Audience Intelligence

Grok Target Market in France

A data profile of the people who buy, follow and care about Grok in France — modelled from more than twelve digital signal sources. Grok has an estimated audience of 6,153,115 people in France.

Grok has an estimated audience of 6,153,115 people in France. 38.6% are female, 61.4% are male, average age 39.7. Top brand affinities: Love & Sex, Cashback website, Christmas Gift, Broadcasting of sports events, Tesla Motors.

Top brand affinities include Love & Sex, Cashback website, Christmas Gift, with strongest over-indexing on Love & Sex (100.55× the country average).

Demographically, the Grok audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Need for Security, Patriotism.

The typical Grok fan in France is more male, around 39.7 years old, with strong Need for Security tendencies and a notable affinity for Love & Sex.

Category: Technology & Electronics · Type: Brand · Subtype: Generative AI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Grok profile in France.

Audience size
6.2M
in France
Gender
38.6%
61.4% male
Age
39.7
average years
Country rank
#543
Brand in France
Fig. 01

Search interest · 12-month trend

+225%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Grok

38.6% are female, 61.4% are male, average age 39.7.

Fig. 02

Gender split

38.6%
Female
61.4%
Male
Demographic split for Grok audience in France
MetricValue
Female38.6%
Male61.4%
Average age39.7
Estimated audience size6,153,115
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Grok audience in France
Age bracketShare%
16-1921%
20-2919%
30-3918%
40-4918%
50+24%
Fig. 04

Worldwide distribution

4.7%

of the worldwide Grok audience comes from France.

Worldwide audience distribution share by country for Grok
CountryShare
United States22.4%
Japan11.7%
Brazil8.8%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Grok audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Grok audience
#·InterestCategoryAffinity×
01Love & SexKids & Family100.55×
02Cashback websiteShopping48.48×
03Christmas GiftKids & Family11.76×
04Christmas treeKids & Family11.10×
05Data scienceBusiness & Career10.14×
06Girl powerPolitics & Society9.16×
07Broadcasting of sports eventsMovies & TV9.01×
08Zoom lensTechnology & Electronics7.15×
09DentistryBusiness & Career6.25×
10Kitchen gardenHome & Garden5.36×
11HormoneHealth5.31×
12Tesla MotorsCars & Mobility4.95×
13RedditInternet & Social Media4.52×
14ImprovisationMusic & Radio3.85×
15Sex and the CityMovies & TV3.64×
16Google DriveTechnology & Electronics2.85×
17InnovationBusiness & Career2.76×
18Google MapsInternet & Social Media1.88×
19EBayShopping1.66×
20WhatsAppInternet & Social Media1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Grok audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Grok audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM4.02×
PatriotismCONSERVATISM2.17×
MindfulnessBALANCE1.69×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Grok audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.75×
Price SensitivityPREMIUM0.83×
Design AffinityPREMIUM0.83×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in France who actively search for Grok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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