A data profile of the people who buy, follow and care about DeepL in France — modelled from more than twelve digital signal sources. DeepL has an estimated audience of 2,516,056 people in France.
The average DeepL fan in France is 43.5 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Grand Est.
Top brand affinities include Sports Direct, Love & Sex, Snapped, with strongest over-indexing on Sports Direct (223.27× the country average).
Demographically, the DeepL audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical DeepL fan in France is balanced, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Sports Direct.
The key figures that characterise the DeepL profile in France.
53.7% are female, 46.3% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 43.5 |
| Estimated audience size | 2,516,056 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 32% |
Where the DeepL audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~800K | 1.81× | |
| 02 | Grand Est | ~300K | 1.36× | |
| 03 | Auvergne-Rhône-Alpes | ~400K | 1.26× | |
| 04 | Provence-Alpes-Côte d'Azur | ~200K | 1.04× | |
| 05 | Pays de la Loire | ~100K | 1.00× | |
| 06 | Brittany | ~100K | 1.00× | |
| 07 | Occitanie | ~200K | 0.98× | |
| 08 | Nouvelle-Aquitaine | ~200K | 0.95× | |
| 09 | Hauts-de-France | ~200K | 0.81× | |
| 10 | Normandy | ~100K | 0.81× | |
| 11 | Bourgogne-Franche-Comté | ~80K | 0.80× | |
| 12 | Centre-Val de Loire | ~70K | 0.76× | |
| 13 | Corsica | ~5K | 0.42× |
The strongest cross-interests of the DeepL audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sports Direct | Fashion & Accessoires | 223.27× | ||
| 02 | Love & Sex | Kids & Family | 64.23× | ||
| 03 | Soompi | Internet & Social Media | 38.67× | ||
| 04 | Translation | Business & Career | 11.77× | ||
| 05 | Snapped | Movies & TV | 10.57× | ||
| 06 | Dentistry | Business & Career | 10.09× | ||
| 07 | Statistics | Business & Career | 8.45× | ||
| 08 | Emma Stone | Movies & TV | 6.59× | ||
| 09 | Nicole Kidman | Movies & TV | 5.73× | ||
| 10 | Broadcasting of sports events | Movies & TV | 5.13× | ||
| 11 | Kitchen garden | Home & Garden | 4.34× | ||
| 12 | Monica Bellucci | Movies & TV | 3.49× | ||
| 13 | Local news | News | 3.00× | ||
| 14 | Google Drive | Technology & Electronics | 2.64× | ||
| 15 | Breaking news | Movies & TV | 2.62× | ||
| 16 | Midi Libre | News | 2.56× | ||
| 17 | Innovation | Business & Career | 2.21× | ||
| 18 | Internet & Social Media | 2.10× | |||
| 19 | Ouest France | News | 2.09× | ||
| 20 | Ouest-France | News | 1.80× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.45× | |
| Need for Security | CONSERVATISM | 2.23× | |
| Early Adopter Mentality | POWER | 1.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.73× | |
| Design Affinity | PREMIUM | 0.79× | |
| Extroversion | THRILL | 0.80× |
DeepL's target market in France covers an estimated 2,516,056 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
53.7% of the DeepL audience are female, 46.3% are male, with an average age of 43.5 years.
DeepL fans show strongest brand affinity for Sports Direct (223.27×), Love & Sex (64.23×), and Snapped (10.57×) over the country average.
DeepL fans in France are most concentrated in Île-de-France (reach ~800K), Auvergne-Rhône-Alpes (reach ~400K), and Grand Est (reach ~300K). These three regions account for the largest share of the active audience.
Beyond DeepL itself, the audience over-indexes on Love & Sex (64.23×), Snapped (10.57×), Dentistry (10.09×), and Ouest France (2.09×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for DeepL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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