DeepL Audience in United States
DeepL has an estimated audience of 780,228 people in United States. 47.6% are female, 52.4% are male, average age 40.8. Top regions: California, New York, Florida. Top brand affinities: TeachHUB, Israel, Kendra Scott, Saving, Gilt.com.
The average DeepL fan in United States is 40.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include TeachHUB, Israel, Kendra Scott, with strongest over-indexing on TeachHUB (11.61× the country average). Demographically, the DeepL audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Generative AI
Demographics of DeepL fans
| Metric | Value |
|---|---|
| Female | 47.6% |
| Male | 52.4% |
| Average age | 40.8 |
| Estimated audience size | 780,228 |
Audience persona
The typical DeepL fan in United States is balanced, around 40.8 years old, with strong Need for Security tendencies and a notable affinity for TeachHUB.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 186,540 | 2.17× |
| New York | 89,801 | 2.06× |
| Florida | 81,043 | 1.53× |
| Texas | 75,602 | 1.13× |
| Illinois | 32,353 | 1.24× |
| Virginia | 29,392 | 1.55× |
| New Jersey | 28,157 | 1.42× |
| Georgia | 26,746 | 1.11× |
| Massachusetts | 26,533 | 1.73× |
| Washington | 24,067 | 1.54× |
| Pennsylvania | 22,732 | 0.87× |
| North Carolina | 21,728 | 0.93× |
| Ohio | 17,108 | 0.71× |
| Arizona | 16,314 | 1.02× |
| Michigan | 16,164 | 0.79× |
| Maryland | 14,728 | 1.1× |
| Oregon | 14,236 | 1.59× |
| Colorado | 11,709 | 0.95× |
| Indiana | 11,426 | 0.8× |
| Tennessee | 11,362 | 0.73× |
| Utah | 9,185 | 1.31× |
| Missouri | 9,166 | 0.73× |
| Minnesota | 9,005 | 0.81× |
| Wisconsin | 8,957 | 0.76× |
| Washington, District of Columbia | 8,783 | 3.75× |
| Nevada | 8,721 | 1.16× |
| Connecticut | 8,358 | 1.07× |
| South Carolina | 7,804 | 0.66× |
| Louisiana | 7,001 | 0.7× |
| Hawaii | 6,884 | 2.05× |
| Alabama | 6,144 | 0.56× |
| Kentucky | 6,110 | 0.62× |
| Kansas | 5,449 | 0.89× |
| Oklahoma | 5,056 | 0.58× |
| Iowa | 4,885 | 0.76× |
| Arkansas | 3,910 | 0.61× |
| Mississippi | 2,837 | 0.44× |
| Nebraska | 2,578 | 0.66× |
| New Mexico | 2,521 | 0.64× |
| Idaho | 2,365 | 0.6× |
| Rhode Island | 2,351 | 0.95× |
| Maine | 2,245 | 0.8× |
| New Hampshire | 2,011 | 0.65× |
| Delaware | 1,544 | 0.72× |
| West Virginia | 1,407 | 0.39× |
| Alaska | 1,046 | 0.63× |
| Vermont | 1,002 | 0.73× |
| Montana | 909 | 0.42× |
| South Dakota | 787 | 0.44× |
| North Dakota | 709 | 0.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TeachHUB | 11.61× | Business & Career |
| Israel | 2.06× | Travel & Leisure |
| Kendra Scott | 2.07× | Fashion & Accessoires |
| Saving | 2.05× | Business & Career |
| Gilt.com | 5.35× | Shopping |
| Jeep Wagoneer | 3.29× | Cars & Mobility |
| JDSU | 1.67× | Business & Career |
| Elsword | 8.5× | Games |
| Cam Ward | 1.9× | Sports |
| Home staging | 2.58× | Home & Garden |
| Mangaka | 1.82× | Literature |
| Corona (band) | 2.44× | Music & Radio |
| Monogram | 1.53× | Home & Garden |
| Tiffany Haddish | 2.04× | Movies & TV |
| Historic site | 1.58× | Arts & Culture |
| Kento Yamazaki | 3.73× | Movies & TV |
| Personality | 1.91× | Business & Career |
| Steampunk | 1.53× | Fashion & Accessoires |
| Cassoulet | 2.74× | Food & Beverages |
| Holt Renfrew | 3.86× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.29 |
| Patriotism | CONSERVATISM | 1.16 |
| Convenience Orientation | PREMIUM | 1.16 |
| Spirituality | BALANCE | 1.13 |
| Family Orientation | CONSERVATISM | 1.13 |
| Price Sensitivity | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 10.9% |
| China | 10.0% |
| Japan | 9.3% |
See DeepL audiences in other countries
More Generative AI audiences in United States
Frequently asked questions
How many fans does DeepL have in United States?
DeepL has an estimated audience of 780,228 people in United States, concentrated in California and New York.
What is the gender split and age of DeepL fans?
47.6% of DeepL fans are female, 52.4% are male, with an average age of 40.8 years.
Which brands do DeepL fans like most?
DeepL fans show strongest brand affinity for TeachHUB (11.61×), Israel (2.06×), and Kendra Scott (2.07×) over the country average.
Where do DeepL fans live in United States?
DeepL fans in United States are most concentrated in California (reach 186,540), New York (reach 89,801), and Florida (reach 81,043). These three regions account for the largest share of the active audience.
What other brands do DeepL fans also like?
Beyond DeepL itself, the audience over-indexes on Israel (2.06×), Kendra Scott (2.07×), Saving (2.05×), and Gilt.com (5.35×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for DeepL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.