Rascasse Audience Intelligence

DeepL Target Market in United States

A data profile of the people who buy, follow and care about DeepL in United States — modelled from more than twelve digital signal sources. DeepL has an estimated audience of 709,076 people in United States.

#14among Generative AI in United States#3058among Brand in United States#874in Technology & Electronics

The average DeepL fan in United States is 39.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Translation, Fred Astaire, Humphrey Bogart, with strongest over-indexing on Translation (16.92× the country average).

Demographically, the DeepL audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical DeepL fan in United States is more female, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for Translation.

Category: Technology & Electronics · Type: Brand · Subtype: Generative AI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DeepL profile in United States.

Audience size
709K
in United States
Gender
59.2%♀
40.8% male
Age
39.8
average years
Country rank
#29682
Brand in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of DeepL

59.2% are female, 40.8% are male, average age 39.8.

Fig. 02

Gender split

59.2%
Female
40.8%
Male
Demographic split for DeepL audience in United States
MetricValue
Female59.2%
Male40.8%
Average age39.8
Estimated audience size709,076
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the DeepL audience in United States
Age bracketShare%
16-1918%
20-2920%
30-3920%
40-4920%
50+22%
Fig. 04

Worldwide distribution

1.8%

of the worldwide DeepL audience comes from United States.

Worldwide audience distribution share by country for DeepL
CountryShare
China10.6%
Germany10.0%
Japan9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DeepL audience in United States is strongest.

Fig. 05

Top regions by affinity

DeepL customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~8K3.58×
02California~200K2.05×
03Hawaii~6K1.96×
04New York~80K1.95×
05Massachusetts~20K1.66×
06Oregon~10K1.56×
07Virginia~30K1.48×
08Washington~20K1.48×
09Florida~80K1.46×
10New Jersey~30K1.38×
11Utah~9K1.38×
12Illinois~30K1.20×
13Texas~70K1.13×
14Nevada~8K1.12×
15Georgia~20K1.06×
16Maryland~10K1.05×
17Connecticut~8K1.05×
18Rhode Island~2K1.03×
19Arizona~20K1.01×
20Kansas~6K0.97×
21North Carolina~20K0.95×
22Colorado~10K0.93×
23Vermont~1K0.86×
24Pennsylvania~20K0.84×
25Maine~2K0.84×
26Indiana~10K0.81×
27Minnesota~9K0.79×
28Alaska~1K0.79×
29Michigan~20K0.78×
30Wisconsin~9K0.78×
31Louisiana~8K0.77×
32Tennessee~10K0.76×
33Delaware~2K0.76×
34New Hampshire~2K0.75×
35Iowa~5K0.74×
36Ohio~20K0.69×
37Missouri~9K0.69×
38New Mexico~3K0.69×
39South Carolina~8K0.67×
40Nebraska~3K0.67×
41Idaho~3K0.66×
42Arkansas~4K0.64×
43Kentucky~6K0.63×
44Oklahoma~5K0.60×
45Alabama~6K0.57×
46South Dakota~1K0.57×
47North Dakota<1K0.52×
48Montana~1K0.51×
49West Virginia~2K0.47×
50Mississippi~3K0.46×
Fig. 06

Affinity by region

Affinity by region — DeepL, United States
0.46×1.00×3.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DeepL audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DeepL audience
#·InterestCategoryAffinity×
01Fred AstaireMovies & TV23.69×
02Humphrey BogartMovies & TV21.02×
03TranslationBusiness & Career16.92×
04Judi DenchMovies & TV13.61×
05Tinker Bell (film series)Movies & TV12.06×
06Baby toysKids & Family10.41×
07Michael FassbenderMovies & TV7.45×
08SupermotoCars & Mobility6.36×
09Helen MirrenMovies & TV5.47×
10Language educationBusiness & Career4.48×
11Sam ElliottMovies & TV3.00×
12Non-alcoholic beverageFood & Beverages2.50×
13Diane KeatonMovies & TV2.27×
14Artificial intelligenceTechnology & Electronics2.21×
15Microwave ovenHome & Garden2.06×
16InnovationBusiness & Career1.93×
17Britney SpearsMusic & Radio1.85×
18GeneticsKids & Family1.68×
19Discount storesShopping1.55×
20T.J.MaxxShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DeepL audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DeepL audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.58×
Need for SecurityCONSERVATISM1.50×
Career OrientationPOWER1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DeepL audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.87×
Pet OwnershipJOY0.88×
Luxury OrientationPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is DeepL's target market in United States?

DeepL's target market in United States covers an estimated 709,076 people, concentrated in California and New York.

02

What is the gender split and age of DeepL customers?

59.2% of the DeepL audience are female, 40.8% are male, with an average age of 39.8 years.

03

Which brands do DeepL fans like most?

DeepL fans show strongest brand affinity for Translation (16.92×), Fred Astaire (23.69×), and Humphrey Bogart (21.02×) over the country average.

04

Where do DeepL fans live in United States?

DeepL fans in United States are most concentrated in California (reach ~200K), New York (reach ~80K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do DeepL fans also like?

Beyond DeepL itself, the audience over-indexes on Fred Astaire (23.69×), Humphrey Bogart (21.02×), Baby toys (10.41×), and Judi Dench (13.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Generative AI audiences in United States

See DeepL audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for DeepL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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