DeepL Audience in United States

DeepL has an estimated audience of 780,228 people in United States. 47.6% are female, 52.4% are male, average age 40.8. Top regions: California, New York, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Singer-songwriter, Microblogging, Translation.

The average DeepL fan in United States is 40.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Singer-songwriter, with strongest over-indexing on Autism Awareness (10.08× the country average). Demographically, the DeepL audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Generative AI

Demographics of DeepL fans

Demographic split for DeepL audience in United States
MetricValue
Female47.6%
Male52.4%
Average age40.8
Estimated audience size780,228

Audience persona

The typical DeepL fan in United States is balanced, around 40.8 years old, with strong Need for Security tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for DeepL in United States
RegionReachAffinity
California186,5402.17×
New York89,8012.06×
Florida81,0431.53×
Texas75,6021.13×
Illinois32,3531.24×
Virginia29,3921.55×
New Jersey28,1571.42×
Georgia26,7461.11×
Massachusetts26,5331.73×
Washington24,0671.54×
Pennsylvania22,7320.87×
North Carolina21,7280.93×
Ohio17,1080.71×
Arizona16,3141.02×
Michigan16,1640.79×
Maryland14,7281.1×
Oregon14,2361.59×
Colorado11,7090.95×
Indiana11,4260.8×
Tennessee11,3620.73×
Utah9,1851.31×
Missouri9,1660.73×
Minnesota9,0050.81×
Wisconsin8,9570.76×
Washington, District of Columbia8,7833.75×
Nevada8,7211.16×
Connecticut8,3581.07×
South Carolina7,8040.66×
Louisiana7,0010.7×
Hawaii6,8842.05×
Alabama6,1440.56×
Kentucky6,1100.62×
Kansas5,4490.89×
Oklahoma5,0560.58×
Iowa4,8850.76×
Arkansas3,9100.61×
Mississippi2,8370.44×
Nebraska2,5780.66×
New Mexico2,5210.64×
Idaho2,3650.6×
Rhode Island2,3510.95×
Maine2,2450.8×
New Hampshire2,0110.65×
Delaware1,5440.72×
West Virginia1,4070.39×
Alaska1,0460.63×
Vermont1,0020.73×
Montana9090.42×
South Dakota7870.44×
North Dakota7090.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DeepL audience
BrandAffinityCategory
Autism Awareness10.08×Health
Diabetes mellitus awareness6.9×Health
Singer-songwriter3.33×Music & Radio
Microblogging6.88×Technology & Electronics
Translation11.61×Business & Career
Baby toys10.32×Kids & Family
Income tax7.2×Business & Career
Planet Fitness2.23×Sports
Tinker Bell (film series)12.44×Movies & TV
Staples (Canada)2.7×Business & Career
Humphrey Bogart12.68×Movies & TV
MSN1.79×News
Kia Sportage8.5×Cars & Mobility
Fred Astaire11.92×Movies & TV
Hobby Lobby1.5×Home & Garden
Michael Fassbender7.34×Movies & TV
Charles, Prince of Wales10.01×Politics & Society
Judi Dench8.91×Movies & TV
Great Clips2.13×Beauty & Wellness
Sam Elliott3.32×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DeepL audience
TraitClusterScore
Need for SecurityCONSERVATISM1.29
PatriotismCONSERVATISM1.16
Convenience OrientationPREMIUM1.16
SpiritualityBALANCE1.13
Family OrientationCONSERVATISM1.13
Price SensitivityPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for DeepL
CountryShare
Germany10.9%
China10.0%
Japan9.3%

See DeepL audiences in other countries

More Generative AI audiences in United States

Frequently asked questions

How many fans does DeepL have in United States?

DeepL has an estimated audience of 780,228 people in United States, concentrated in California and New York.

What is the gender split and age of DeepL fans?

47.6% of DeepL fans are female, 52.4% are male, with an average age of 40.8 years.

Which brands do DeepL fans like most?

DeepL fans show strongest brand affinity for Autism Awareness (10.08×), Diabetes mellitus awareness (6.9×), and Singer-songwriter (3.33×) over the country average.

Where do DeepL fans live in United States?

DeepL fans in United States are most concentrated in California (reach 186,540), New York (reach 89,801), and Florida (reach 81,043). These three regions account for the largest share of the active audience.

What other brands do DeepL fans also like?

Beyond DeepL itself, the audience over-indexes on Diabetes mellitus awareness (6.9×), Singer-songwriter (3.33×), Microblogging (6.88×), and Translation (11.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for DeepL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.