Rascasse Audience Intelligence

Chat GPT Target Market in United States

A data profile of the people who buy, follow and care about Chat GPT in United States — modelled from more than twelve digital signal sources. Chat GPT has an estimated audience of 24,232,481 people in United States.

#4among Generative AI in United States#132among Brand in United States#64in Technology & Electronics

The average Chat GPT fan in United States is 36.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Chat room, Amazon Web Services, Microsoft Azure, with strongest over-indexing on Chat room (42.48× the country average).

Demographically, the Chat GPT audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chat GPT fan in United States is more male, around 36.4 years old, with strong Need for Security tendencies and a notable affinity for Chat room.

Category: Technology & Electronics · Type: Brand · Subtype: Generative AI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chat GPT profile in United States.

Audience size
24.2M
in United States
Gender
39.1%♀
60.9% male
Age
36.4
average years
Country rank
#1286
Brand in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Chat GPT

39.1% are female, 60.9% are male, average age 36.4.

Fig. 02

Gender split

39.1%
Female
60.9%
Male
Demographic split for Chat GPT audience in United States
MetricValue
Female39.1%
Male60.9%
Average age36.4
Estimated audience size24,232,481
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Chat GPT audience in United States
Age bracketShare%
16-1927%
20-2922%
30-3918%
40-4917%
50+16%
Fig. 04

Worldwide distribution

10.0%

of the worldwide Chat GPT audience comes from United States.

Worldwide audience distribution share by country for Chat GPT
CountryShare
United States10.0%
Germany3.5%
France3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chat GPT audience in United States is strongest.

Fig. 05

Top regions by affinity

Chat GPT customers by region in United States
#RegionReachAffinity×
01Utah~300K1.28×
02Idaho~200K1.24×
03North Dakota~60K1.22×
04Florida~2M1.15×
05Connecticut~300K1.14×
06Washington, District of Columbia~80K1.14×
07Texas~2.5M1.13×
08Arkansas~200K1.11×
09Rhode Island~90K1.11×
10California~3M1.10×
11Massachusetts~500K1.10×
12Kansas~200K1.07×
13New York~1.5M1.06×
14North Carolina~800K1.06×
15Colorado~400K1.06×
16Nebraska~100K1.05×
17Hawaii~100K1.05×
18New Jersey~600K1.04×
19Georgia~800K1.03×
20South Dakota~60K1.03×
21Wisconsin~400K1.02×
22Montana~70K1.02×
23Iowa~200K1.01×
24Missouri~400K1.00×
25Virginia~600K0.98×
26Minnesota~300K0.98×
27New Hampshire~90K0.98×
28Louisiana~300K0.97×
29Illinois~800K0.96×
30Michigan~600K0.96×
31Washington~500K0.96×
32Oklahoma~300K0.96×
33Vermont~40K0.96×
34Arizona~500K0.95×
35Pennsylvania~800K0.94×
36Maryland~400K0.94×
37South Carolina~300K0.94×
38Oregon~300K0.94×
39Maine~80K0.94×
40Ohio~700K0.92×
41Alabama~300K0.91×
42Mississippi~200K0.91×
43Indiana~400K0.90×
44Alaska~50K0.90×
45Kentucky~300K0.89×
46Nevada~200K0.89×
47New Mexico~100K0.89×
48Tennessee~400K0.87×
49Delaware~60K0.87×
50West Virginia~90K0.83×
Fig. 06

Affinity by region

Affinity by region — Chat GPT, United States
0.83×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chat GPT audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chat GPT audience
#·InterestCategoryAffinity×
01BigoInternet & Social Media60.88×
02A Million Ways to Die in the WestMovies & TV48.10×
03Chat roomInternet & Social Media42.48×
04Microsoft AzureTechnology & Electronics28.29×
05Amazon Web ServicesTechnology & Electronics26.94×
06Product HuntInternet & Social Media24.14×
07International educationBusiness & Career18.03×
08Microsoft StoreTechnology & Electronics11.86×
09Web serverTechnology & Electronics8.25×
10Data scienceBusiness & Career8.21×
11GizmodoTechnology & Electronics7.52×
12The VergeTechnology & Electronics6.40×
13TravelocityTravel & Leisure5.75×
14Dropbox (service)Technology & Electronics5.30×
15Cloud computingTechnology & Electronics3.64×
16InnovationBusiness & Career3.42×
17RadioTechnology & Electronics2.34×
18Mobile gameGames2.03×
19Google MapsInternet & Social Media1.69×
20T-MobileTechnology & Electronics1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chat GPT audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chat GPT audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.46×
Early Adopter MentalityPOWER2.04×
Career OrientationPOWER1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chat GPT audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.80×
Pet OwnershipJOY0.82×
Healthy LifestyleBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Chat GPT's target market in United States?

Chat GPT's target market in United States covers an estimated 24,232,481 people, concentrated in California and Texas.

02

What is the gender split and age of Chat GPT customers?

39.1% of the Chat GPT audience are female, 60.9% are male, with an average age of 36.4 years.

03

Which brands do Chat GPT fans like most?

Chat GPT fans show strongest brand affinity for Chat room (42.48×), Amazon Web Services (26.94×), and Microsoft Azure (28.29×) over the country average.

04

Where do Chat GPT fans live in United States?

Chat GPT fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Chat GPT fans also like?

Beyond Chat GPT itself, the audience over-indexes on Amazon Web Services (26.94×), Microsoft Azure (28.29×), A Million Ways to Die in the West (48.1×), and Bigo (60.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Generative AI audiences in United States

See Chat GPT audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chat GPT. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →