Bigo Audience in United States
Bigo has an estimated audience of 355,132 people in United States. 50.1% are female, 49.9% are male, average age 37.3. Top regions: California, Texas, Florida. Top brand affinities: Chat GPT, Voice chat, Blondie (band), Online chat, Lady Bunny.
The average Bigo fan in United States is 37.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Chat GPT, Voice chat, Blondie (band), with strongest over-indexing on Chat GPT (60.88× the country average). Demographically, the Bigo audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Need for Security, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Bigo fans
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 37.3 |
| Estimated audience size | 355,132 |
Audience persona
The typical Bigo fan in United States is balanced, around 37.3 years old, with strong Need for Security tendencies and a notable affinity for Chat GPT.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 55,443 | 1.42× |
| Texas | 39,312 | 1.29× |
| Florida | 24,848 | 1.03× |
| New York | 23,254 | 1.17× |
| Georgia | 22,019 | 2.01× |
| Illinois | 13,229 | 1.12× |
| North Carolina | 12,424 | 1.16× |
| Pennsylvania | 10,653 | 0.89× |
| Ohio | 10,609 | 0.97× |
| Michigan | 9,117 | 0.98× |
| Virginia | 9,066 | 1.05× |
| New Jersey | 8,951 | 0.99× |
| Missouri | 8,508 | 1.49× |
| Maryland | 8,363 | 1.37× |
| Tennessee | 8,067 | 1.13× |
| Arizona | 7,725 | 1.07× |
| Alabama | 7,577 | 1.53× |
| South Carolina | 7,574 | 1.42× |
| Louisiana | 6,974 | 1.52× |
| Washington | 6,610 | 0.93× |
| Indiana | 6,558 | 1.01× |
| Nevada | 5,409 | 1.57× |
| Kentucky | 5,109 | 1.15× |
| Massachusetts | 4,966 | 0.71× |
| Wisconsin | 4,898 | 0.92× |
| Mississippi | 4,850 | 1.66× |
| Oklahoma | 4,654 | 1.18× |
| Colorado | 4,581 | 0.82× |
| Minnesota | 4,430 | 0.87× |
| Oregon | 4,259 | 1.05× |
| Connecticut | 3,415 | 0.96× |
| Arkansas | 3,165 | 1.08× |
| Utah | 3,063 | 0.96× |
| Kansas | 2,632 | 0.94× |
| Iowa | 1,890 | 0.65× |
| Nebraska | 1,607 | 0.9× |
| New Mexico | 1,549 | 0.87× |
| Washington, District of Columbia | 1,476 | 1.38× |
| Hawaii | 1,351 | 0.89× |
| West Virginia | 1,113 | 0.67× |
| Idaho | 981 | 0.55× |
| Delaware | 917 | 0.94× |
| Rhode Island | 764 | 0.68× |
| Maine | 568 | 0.45× |
| New Hampshire | 564 | 0.4× |
| Alaska | 499 | 0.66× |
| Montana | 453 | 0.46× |
| South Dakota | 377 | 0.46× |
| North Dakota | 376 | 0.51× |
| Vermont | 368 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chat GPT | 60.88× | Technology & Electronics |
| Voice chat | 180.06× | Technology & Electronics |
| Blondie (band) | 35.41× | Music & Radio |
| Online chat | 13.69× | Technology & Electronics |
| Lady Bunny | 120.25× | Music & Radio |
| Twitch | 6.35× | Games |
| Shallow Hal | 31.68× | Movies & TV |
| KakaoTalk | 35.31× | Internet & Social Media |
| Guerrero | 14.2× | Travel & Leisure |
| El Salvador | 8.36× | Travel & Leisure |
| Video | 2.62× | Movies & TV |
| Latin America | 4.72× | Travel & Leisure |
| Cruz Azul | 10.24× | Sports |
| Singles Day | 31.89× | Politics & Society |
| LiveChat | 29.11× | Technology & Electronics |
| Club América | 7.89× | Sports |
| TikTok | 2.3× | Internet & Social Media |
| Skin (musician) | 12.93× | Music & Radio |
| Norteño (music) | 8.77× | Music & Radio |
| Western Union | 5.95× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.62 |
| LGBTQ+ Identity | OPEN | 1.49 |
| Social Media Usage | JOY | 1.37 |
| Travelling | THRILL | 1.28 |
| Urban Lifestyle | OPEN | 1.26 |
| Family Orientation | CONSERVATISM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 35.3% |
| United States | 9.4% |
| Indonesia | 5.1% |
See Bigo audiences in other countries
More Internet & Social Media audiences in United States
Frequently asked questions
How many fans does Bigo have in United States?
Bigo has an estimated audience of 355,132 people in United States, concentrated in California and Texas.
What is the gender split and age of Bigo fans?
50.1% of Bigo fans are female, 49.9% are male, with an average age of 37.3 years.
Which brands do Bigo fans like most?
Bigo fans show strongest brand affinity for Chat GPT (60.88×), Voice chat (180.06×), and Blondie (band) (35.41×) over the country average.
Where do Bigo fans live in United States?
Bigo fans in United States are most concentrated in California (reach 55,443), Texas (reach 39,312), and Florida (reach 24,848). These three regions account for the largest share of the active audience.
What other brands do Bigo fans also like?
Beyond Bigo itself, the audience over-indexes on Voice chat (180.06×), Blondie (band) (35.41×), Online chat (13.69×), and Lady Bunny (120.25×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Bigo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.