Rascasse Audience Intelligence

Bigo Audience in United States

A data profile of the people who buy, follow and care about Bigo in United States — modelled from more than twelve digital signal sources. Bigo has an estimated audience of 362,328 people in United States.

#1413among Website / Newspaper / Magazine in United States#417in Internet & Social Media

The average Bigo fan in United States is 37.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Chat GPT, Voice chat, Blondie (band), with strongest over-indexing on Chat GPT (60.88× the country average).

Demographically, the Bigo audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Tradition, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bigo fan in United States is balanced, around 37.3 years old, with strong Tradition tendencies and a notable affinity for Chat GPT.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bigo profile in United States.

Audience size
362K
in United States
Gender
50.1%♀
49.9% male
Age
37.3
average years
Country rank
#43818
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Bigo

50.1% are female, 49.9% are male, average age 37.3.

Fig. 02

Gender split

50.1%
Female
49.9%
Male
Demographic split for Bigo audience in United States
MetricValue
Female50.1%
Male49.9%
Average age37.3
Estimated audience size362,328
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Bigo audience in United States
Age bracketShare%
16-1924%
20-2919%
30-3923%
40-4919%
50+16%
Fig. 04

Worldwide distribution

9.4%

of the worldwide Bigo audience comes from United States.

Worldwide audience distribution share by country for Bigo
CountryShare
China34.8%
United States9.4%
Indonesia5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bigo audience in United States is strongest.

Fig. 05

Top regions by affinity

Bigo fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~20K1.90×
02Alabama~8K1.61×
03Mississippi~5K1.60×
04Louisiana~7K1.51×
05Nevada~5K1.47×
06Missouri~8K1.39×
07South Carolina~7K1.38×
08Maryland~8K1.30×
09California~50K1.28×
10Washington, District of Columbia~1K1.25×
11Kentucky~5K1.20×
12Texas~40K1.18×
13Oklahoma~5K1.15×
14Hawaii~2K1.15×
15North Carolina~10K1.11×
16Arkansas~3K1.11×
17New York~20K1.10×
18Tennessee~8K1.06×
19Arizona~8K1.05×
20Ohio~10K1.03×
21Virginia~9K1.03×
22Illinois~10K1.02×
23New Mexico~2K1.02×
24Indiana~7K1.01×
25Connecticut~4K1.01×
26Delaware<1K1.01×
27Oregon~4K1.00×
28Kansas~3K1.00×
29Florida~20K0.99×
30Pennsylvania~10K0.97×
31New Jersey~9K0.97×
32Utah~3K0.96×
33Michigan~9K0.95×
34Wisconsin~5K0.91×
35Minnesota~5K0.90×
36Washington~6K0.89×
37Nebraska~2K0.88×
38Alaska<1K0.88×
39North Dakota<1K0.86×
40Vermont<1K0.83×
41Colorado~4K0.79×
42West Virginia~1K0.79×
43Rhode Island<1K0.79×
44South Dakota<1K0.79×
45Montana<1K0.74×
46Iowa~2K0.73×
47Idaho~1K0.70×
48Maine<1K0.70×
49Massachusetts~5K0.69×
50New Hampshire<1K0.68×
Fig. 06

Affinity by region

Affinity by region — Bigo, United States
0.68×1.00×1.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bigo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bigo audience
#·InterestCategoryAffinity×
01Voice chatTechnology & Electronics180.06×
02Lady BunnyMusic & Radio120.25×
03Chat GPTTechnology & Electronics60.88×
04Blondie (band)Music & Radio35.41×
05KakaoTalkInternet & Social Media35.31×
06Singles DayPolitics & Society31.89×
07Shallow HalMovies & TV31.68×
08Model Context ProtocolTechnology & Electronics31.18×
09LiveChatTechnology & Electronics29.11×
10GuerreroTravel & Leisure14.20×
11Online chatTechnology & Electronics13.69×
12Skin (musician)Music & Radio12.93×
13Cruz AzulSports10.24×
14Norteño (music)Music & Radio8.77×
15El SalvadorTravel & Leisure8.36×
16TwitchGames6.35×
17Latin AmericaTravel & Leisure4.72×
18FIFA World Cup 2026Sports2.63×
19VideoMovies & TV2.62×
20FIFA World CupSports2.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bigo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bigo audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.28×
Social Media UsageJOY1.89×
Need for SecurityCONSERVATISM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bigo audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.57×
Pet OwnershipJOY0.66×
CreativityOPEN0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bigo have in United States?

Bigo has an estimated audience of 362,328 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bigo fans?

50.1% of Bigo fans are female, 49.9% are male, with an average age of 37.3 years.

03

Which brands do Bigo fans like most?

Bigo fans show strongest brand affinity for Chat GPT (60.88×), Voice chat (180.06×), and Blondie (band) (35.41×) over the country average.

04

Where do Bigo fans live in United States?

Bigo fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Bigo fans also like?

Beyond Bigo itself, the audience over-indexes on Voice chat (180.06×), Blondie (band) (35.41×), Online chat (13.69×), and Lady Bunny (120.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Bigo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bigo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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