A data profile of the people who buy, follow and care about Chat GPT in Canada — modelled from more than twelve digital signal sources. Chat GPT has an estimated audience of 4,159,616 people in Canada.
The average Chat GPT fan in Canada is 37.1 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Noah Cyrus, DuckDuckGo, DocuSign, with strongest over-indexing on Noah Cyrus (18.94× the country average).
Demographically, the Chat GPT audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Chat GPT fan in Canada is more male, around 37.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Noah Cyrus.
The key figures that characterise the Chat GPT profile in Canada.
39.8% are female, 60.2% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 39.8% |
| Male | 60.2% |
| Average age | 37.1 |
| Estimated audience size | 4,159,616 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 17% |
of the worldwide Chat GPT audience comes from Canada.
| Country | Share |
|---|---|
| United States | 10.0% |
| Germany | 3.5% |
| France | 3.0% |
Where the Chat GPT audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~1.5M | 1.68× | |
| 02 | Ontario | ~2.5M | 1.44× | |
| 03 | British Columbia | ~900K | 1.43× | |
| 04 | Alberta | ~500K | 1.06× | |
| 05 | Nova Scotia | ~100K | 0.90× | |
| 06 | New Brunswick | ~80K | 0.83× | |
| 07 | Manitoba | ~100K | 0.80× | |
| 08 | Saskatchewan | ~100K | 0.77× | |
| 09 | Newfoundland and Labrador | ~40K | 0.57× | |
| 10 | Prince Edward Island | ~10K | 0.53× |
The strongest cross-interests of the Chat GPT audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Noah Cyrus | Music & Radio | 18.94× | ||
| 02 | Paperless Post | Shopping | 15.09× | ||
| 03 | Twilio | Technology & Electronics | 14.91× | ||
| 04 | ChapStick | Beauty & Wellness | 12.49× | ||
| 05 | DuckDuckGo | Internet & Social Media | 9.06× | ||
| 06 | DocuSign | Technology & Electronics | 9.03× | ||
| 07 | Raspberry Pi | Technology & Electronics | 7.02× | ||
| 08 | Engadget | Technology & Electronics | 5.92× | ||
| 09 | Eventbrite | Travel & Leisure | 3.68× | ||
| 10 | Steve Madden | Fashion & Accessoires | 3.48× | ||
| 11 | MarketWatch | Business & Career | 3.28× | ||
| 12 | Kingston Technology | Technology & Electronics | 3.24× | ||
| 13 | Rachel McAdams | Movies & TV | 2.62× | ||
| 14 | Family car | Cars & Mobility | 2.34× | ||
| 15 | Crowdfunding | Business & Career | 2.05× | ||
| 16 | DeviantArt | Internet & Social Media | 2.01× | ||
| 17 | Innovation | Business & Career | 1.92× | ||
| 18 | Dollar Tree | Shopping | 1.73× | ||
| 19 | Facebook Messenger | Internet & Social Media | 1.65× | ||
| 20 | Google Maps | Internet & Social Media | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.55× | |
| Career Orientation | POWER | 1.74× | |
| Family Orientation | CONSERVATISM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.81× | |
| Creativity | OPEN | 0.89× | |
| Healthy Lifestyle | BALANCE | 0.91× |
Chat GPT's target market in Canada covers an estimated 4,159,616 people, concentrated in Ontario and Quebec.
39.8% of the Chat GPT audience are female, 60.2% are male, with an average age of 37.1 years.
Chat GPT fans show strongest brand affinity for Noah Cyrus (18.94×), DuckDuckGo (9.06×), and DocuSign (9.03×) over the country average.
Chat GPT fans in Canada are most concentrated in Ontario (reach ~2.5M), Quebec (reach ~1.5M), and British Columbia (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Chat GPT itself, the audience over-indexes on DuckDuckGo (9.06×), DocuSign (9.03×), Paperless Post (15.09×), and Twilio (14.91×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Chat GPT. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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