A data profile of the people who buy, follow and care about Grok in Canada — modelled from more than twelve digital signal sources. Grok has an estimated audience of 4,497,437 people in Canada.
Grok has an estimated audience of 4,497,437 people in Canada. 38.6% are female, 61.4% are male, average age 38.3. Top brand affinities: Data science, Tesla Motors, Innovation, Online newspaper, Reddit.
Top brand affinities include Data science, Tesla Motors, Innovation, with strongest over-indexing on Data science (8.26× the country average).
Demographically, the Grok audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
The typical Grok fan in Canada is more male, around 38.3 years old, with strong Career Orientation tendencies and a notable affinity for Data science.
The key figures that characterise the Grok profile in Canada.
38.6% are female, 61.4% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 38.6% |
| Male | 61.4% |
| Average age | 38.3 |
| Estimated audience size | 4,497,437 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 20% |
of the worldwide Grok audience comes from Canada.
| Country | Share |
|---|---|
| United States | 22.4% |
| Japan | 11.7% |
| Brazil | 8.8% |
The strongest cross-interests of the Grok audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Data science | Business & Career | 8.26× | ||
| 02 | Amazon Web Services | Technology & Electronics | 4.18× | ||
| 03 | SpaceX | Cars & Mobility | 4.17× | ||
| 04 | Tesla Motors | Cars & Mobility | 3.37× | ||
| 05 | Robotics | Technology & Electronics | 3.33× | ||
| 06 | Business school | Business & Career | 2.67× | ||
| 07 | Innovation | Business & Career | 2.61× | ||
| 08 | Elon Musk | Business & Career | 2.49× | ||
| 09 | Internet & Social Media | 2.40× | |||
| 10 | Crowdfunding | Business & Career | 2.10× | ||
| 11 | 3D printing | Technology & Electronics | 2.06× | ||
| 12 | Online newspaper | News | 2.05× | ||
| 13 | Electronic funds transfer | Business & Career | 1.89× | ||
| 14 | Career development | Business & Career | 1.86× | ||
| 15 | Virtual reality | Technology & Electronics | 1.85× | ||
| 16 | Employment website | Business & Career | 1.78× | ||
| 17 | Sustainable energy | Home & Garden | 1.70× | ||
| 18 | Internet & Social Media | 1.68× | |||
| 19 | Vehicle insurance | Cars & Mobility | 1.67× | ||
| 20 | FedEx | Business & Career | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.82× | |
| Early Adopter Mentality | POWER | 1.75× | |
| Individualism | JOY | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.79× | |
| Price Sensitivity | PREMIUM | 0.81× | |
| Mindfulness | BALANCE | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Grok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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