A data profile of the people who buy, follow and care about Chat GPT in United Kingdom — modelled from more than twelve digital signal sources. Chat GPT has an estimated audience of 5,805,027 people in United Kingdom.
The average Chat GPT fan in United Kingdom is 41.1 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Google News, Information security, Google Books, with strongest over-indexing on Google News (8.53× the country average).
Demographically, the Chat GPT audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Chat GPT fan in United Kingdom is more male, around 41.1 years old, with strong Need for Security tendencies and a notable affinity for Google News.
The key figures that characterise the Chat GPT profile in United Kingdom.
43.6% are female, 56.4% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 43.6% |
| Male | 56.4% |
| Average age | 41.1 |
| Estimated audience size | 5,805,027 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 25% |
of the worldwide Chat GPT audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 10.0% |
| Germany | 3.5% |
| France | 3.0% |
Where the Chat GPT audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~400K | 1.43× | |
| 02 | Yorkshire and the Humber | ~600K | 1.39× | |
| 03 | Wales | ~400K | 1.28× | |
| 04 | South East | ~1M | 1.22× | |
| 05 | Northern Ireland | ~200K | 1.20× | |
| 06 | North East | ~200K | 1.07× | |
| 07 | Scotland | ~600K | 1.06× | |
| 08 | East of England | ~400K | 0.84× | |
| 09 | South West | ~400K | 0.81× | |
| 10 | East Midlands | ~300K | 0.77× | |
| 11 | North West | ~300K | 0.47× | |
| 12 | England | ~2.5M | 0.46× |
The strongest cross-interests of the Chat GPT audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Books | Literature | 16.56× | ||
| 02 | Google News | News | 8.53× | ||
| 03 | Google Analytics | Internet & Social Media | 8.14× | ||
| 04 | OpenTable | Food & Beverages | 7.89× | ||
| 05 | Information security | Business & Career | 6.80× | ||
| 06 | GitHub | Internet & Social Media | 5.88× | ||
| 07 | Google Earth | Internet & Social Media | 5.67× | ||
| 08 | Fiberglass | Technology & Electronics | 5.46× | ||
| 09 | Google Photos | Technology & Electronics | 4.61× | ||
| 10 | Google Images | Internet & Social Media | 4.51× | ||
| 11 | Job fair | Business & Career | 3.94× | ||
| 12 | Affiliate marketing | Business & Career | 3.70× | ||
| 13 | Innovation | Business & Career | 3.36× | ||
| 14 | Computer security | Business & Career | 3.17× | ||
| 15 | Google Drive | Technology & Electronics | 2.57× | ||
| 16 | Office 365 | Technology & Electronics | 2.08× | ||
| 17 | Mobile game | Games | 2.00× | ||
| 18 | Wikipedia | Internet & Social Media | 1.64× | ||
| 19 | Breaking news | Movies & TV | 1.60× | ||
| 20 | Google Maps | Internet & Social Media | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.73× | |
| Early Adopter Mentality | POWER | 2.14× | |
| Career Orientation | POWER | 1.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.87× | |
| Creativity | OPEN | 0.90× | |
| Extroversion | THRILL | 0.94× |
Chat GPT's target market in United Kingdom covers an estimated 5,805,027 people, concentrated in England and South East.
43.6% of the Chat GPT audience are female, 56.4% are male, with an average age of 41.1 years.
Chat GPT fans show strongest brand affinity for Google News (8.53×), Information security (6.8×), and Google Books (16.56×) over the country average.
Chat GPT fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~1M), and Yorkshire and the Humber (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Chat GPT itself, the audience over-indexes on Information security (6.8×), Google Books (16.56×), GitHub (5.88×), and Innovation (3.36×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Chat GPT. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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