A data profile of the people who buy, follow and care about Chat GPT in Brazil — modelled from more than twelve digital signal sources. Chat GPT has an estimated audience of 5,397,201 people in Brazil.
Chat GPT has an estimated audience of 5,397,201 people in Brazil. 50.6% are female, 49.4% are male, average age 40.6. Top brand affinities: Placebo (band), Heidi Klum, Trello, Bon Iver, GitHub.
Top brand affinities include Placebo (band), Heidi Klum, Trello, with strongest over-indexing on Placebo (band) (42.29× the country average).
Demographically, the Chat GPT audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.
The typical Chat GPT fan in Brazil is balanced, around 40.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Placebo (band).
The key figures that characterise the Chat GPT profile in Brazil.
50.6% are female, 49.4% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 40.6 |
| Estimated audience size | 5,397,201 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Chat GPT audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 10.0% |
| Germany | 3.5% |
| France | 3.0% |
The strongest cross-interests of the Chat GPT audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bon Iver | Music & Radio | 54.69× | ||
| 02 | Placebo (band) | Music & Radio | 42.29× | ||
| 03 | Lake Michigan | Travel & Leisure | 31.15× | ||
| 04 | Chat room | Internet & Social Media | 23.56× | ||
| 05 | JetBrains | Technology & Electronics | 22.92× | ||
| 06 | Heidi Klum | Fashion & Accessoires | 20.35× | ||
| 07 | Fitbit | Technology & Electronics | 16.96× | ||
| 08 | John Wick 2 | Movies & TV | 16.74× | ||
| 09 | TechCrunch | Technology & Electronics | 12.76× | ||
| 10 | Motocrossed | Movies & TV | 10.99× | ||
| 11 | Jessica Alba | Movies & TV | 10.59× | ||
| 12 | Wearable technology | Technology & Electronics | 9.11× | ||
| 13 | Malaysia Airlines | Travel & Leisure | 7.92× | ||
| 14 | Trello | Internet & Social Media | 6.83× | ||
| 15 | GitHub | Internet & Social Media | 5.31× | ||
| 16 | Zoom! | Business & Career | 5.26× | ||
| 17 | Snapchat | Internet & Social Media | 5.14× | ||
| 18 | Julia Roberts | Movies & TV | 5.07× | ||
| 19 | Cloud computing | Technology & Electronics | 2.42× | ||
| 20 | Superman | Movies & TV | 2.38× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 7.00× | |
| Convenience Orientation | PREMIUM | 2.44× | |
| Career Orientation | POWER | 2.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.64× | |
| Need for Security | CONSERVATISM | 0.66× | |
| Price Sensitivity | PREMIUM | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Chat GPT. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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