A data profile of the people who buy, follow and care about Claude in Brazil — modelled from more than twelve digital signal sources. Claude has an estimated audience of 12,412,928 people in Brazil.
Claude has an estimated audience of 12,412,928 people in Brazil. 55.1% are female, 44.9% are male, average age 40.1. Top brand affinities: Instagram, HubSpot, MailChimp, Rock music, Country music.
Top brand affinities include Instagram, HubSpot, MailChimp, with strongest over-indexing on Instagram (1.58× the country average).
Demographically, the Claude audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Patriotism, Individualism.
The typical Claude fan in Brazil is more female, around 40.1 years old, with strong Patriotism tendencies and a notable affinity for Instagram.
The key figures that characterise the Claude profile in Brazil.
55.1% are female, 44.9% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 40.1 |
| Estimated audience size | 12,412,928 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 23% |
of the worldwide Claude audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 23.8% |
| France | 9.5% |
| Japan | 8.8% |
The strongest cross-interests of the Claude audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | MailChimp | Internet & Social Media | 13.87× | ||
| 02 | HubSpot | Internet & Social Media | 10.01× | ||
| 03 | Zoom! | Business & Career | 2.92× | ||
| 04 | GitHub | Internet & Social Media | 2.36× | ||
| 05 | Trello | Internet & Social Media | 2.28× | ||
| 06 | Google Maps | Internet & Social Media | 2.10× | ||
| 07 | Virtual reality | Technology & Electronics | 2.07× | ||
| 08 | Public transport | Cars & Mobility | 1.87× | ||
| 09 | Cloud computing | Technology & Electronics | 1.77× | ||
| 10 | Wikipedia | Internet & Social Media | 1.71× | ||
| 11 | Rock music | Music & Radio | 1.66× | ||
| 12 | MSN | News | 1.66× | ||
| 13 | Pop music | Music & Radio | 1.65× | ||
| 14 | Internet & Social Media | 1.58× | |||
| 15 | Hip hop music | Music & Radio | 1.56× | ||
| 16 | Country music | Music & Radio | 1.53× | ||
| 17 | Microsoft | Technology & Electronics | 1.52× | ||
| 18 | Enel | Home & Garden | 1.52× | ||
| 19 | Khan Academy | Business & Career | 1.52× | ||
| 20 | Soul music | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.55× | |
| Individualism | JOY | 1.51× | |
| Convenience Orientation | PREMIUM | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.52× | |
| Design Affinity | PREMIUM | 0.66× | |
| Luxury Orientation | PREMIUM | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Claude. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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