A data profile of the people who buy, follow and care about OpenAI in United Kingdom — modelled from more than twelve digital signal sources. OpenAI has an estimated audience of 3,225,362 people in United Kingdom.
The average OpenAI fan in United Kingdom is 42.2 years old, balanced, and lives primarily in South East.
The audience is concentrated in South East, East of England, Yorkshire and the Humber.
Top brand affinities include Google News, Google Books, Google Earth, with strongest over-indexing on Google News (18.71× the country average).
Demographically, the OpenAI audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Need for Security, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical OpenAI fan in United Kingdom is balanced, around 42.2 years old, with strong Need for Security tendencies and a notable affinity for Google News.
The key figures that characterise the OpenAI profile in United Kingdom.
51.8% are female, 48.2% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 42.2 |
| Estimated audience size | 3,225,362 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide OpenAI audience comes from United Kingdom.
| Country | Share |
|---|---|
| China | 34.4% |
| United States | 10.5% |
| Japan | 5.5% |
Where the OpenAI audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.41× | |
| 02 | South East | ~600K | 1.34× | |
| 03 | East of England | ~400K | 1.22× | |
| 04 | Yorkshire and the Humber | ~300K | 1.18× | |
| 05 | North East | ~100K | 0.94× | |
| 06 | South West | ~200K | 0.78× | |
| 07 | East Midlands | ~200K | 0.72× | |
| 08 | North West | ~200K | 0.43× |
The strongest cross-interests of the OpenAI audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Books | Literature | 38.75× | ||
| 02 | NoSQL | Technology & Electronics | 20.86× | ||
| 03 | Google News | News | 18.71× | ||
| 04 | Google Analytics | Internet & Social Media | 17.87× | ||
| 05 | Google Earth | Internet & Social Media | 12.22× | ||
| 06 | Information security | Business & Career | 10.75× | ||
| 07 | Google Images | Internet & Social Media | 9.83× | ||
| 08 | Google Photos | Technology & Electronics | 9.65× | ||
| 09 | GitHub | Internet & Social Media | 8.98× | ||
| 10 | Mobile banking | Business & Career | 5.42× | ||
| 11 | Job fair | Business & Career | 5.17× | ||
| 12 | Computer security | Business & Career | 4.49× | ||
| 13 | Job interview | Business & Career | 3.04× | ||
| 14 | Innovation | Business & Career | 3.00× | ||
| 15 | Artificial intelligence | Technology & Electronics | 2.81× | ||
| 16 | Cloud computing | Technology & Electronics | 2.29× | ||
| 17 | Google Drive | Technology & Electronics | 2.13× | ||
| 18 | EasyJet | Travel & Leisure | 1.92× | ||
| 19 | Internet & Social Media | 1.67× | |||
| 20 | Podcast | Music & Radio | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 4.04× | |
| Career Orientation | POWER | 2.00× | |
| Sustainability | BALANCE | 1.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.78× | |
| Pet Ownership | JOY | 0.85× | |
| Luxury Orientation | PREMIUM | 0.85× |
OpenAI's target market in United Kingdom covers an estimated 3,225,362 people, concentrated in South East and East of England.
51.8% of the OpenAI audience are female, 48.2% are male, with an average age of 42.2 years.
OpenAI fans show strongest brand affinity for Google News (18.71×), Google Books (38.75×), and Google Earth (12.22×) over the country average.
OpenAI fans in United Kingdom are most concentrated in South East (reach ~600K), East of England (reach ~400K), and Yorkshire and the Humber (reach ~300K). These three regions account for the largest share of the active audience.
Beyond OpenAI itself, the audience over-indexes on Google Books (38.75×), Google Earth (12.22×), Information security (10.75×), and Google Analytics (17.87×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for OpenAI. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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