Rascasse Audience Intelligence

OpenAI Target Market in United States

A data profile of the people who buy, follow and care about OpenAI in United States — modelled from more than twelve digital signal sources. OpenAI has an estimated audience of 13,723,972 people in United States.

#5among Generative AI in United States#249among Brand in United States#126in Technology & Electronics

The average OpenAI fan in United States is 36.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include A Million Ways to Die in the West, Web server, Microsoft Store, with strongest over-indexing on A Million Ways to Die in the West (92.07× the country average).

Demographically, the OpenAI audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical OpenAI fan in United States is more male, around 36.9 years old, with strong Need for Security tendencies and a notable affinity for A Million Ways to Die in the West.

Category: Technology & Electronics · Type: Brand · Subtype: Generative AI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the OpenAI profile in United States.

Audience size
13.7M
in United States
Gender
42.5%♀
57.5% male
Age
36.9
average years
Country rank
#2582
Brand in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of OpenAI

42.5% are female, 57.5% are male, average age 36.9.

Fig. 02

Gender split

42.5%
Female
57.5%
Male
Demographic split for OpenAI audience in United States
MetricValue
Female42.5%
Male57.5%
Average age36.9
Estimated audience size13,723,972
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the OpenAI audience in United States
Age bracketShare%
16-1926%
20-2921%
30-3918%
40-4917%
50+18%
Fig. 04

Worldwide distribution

10.5%

of the worldwide OpenAI audience comes from United States.

Worldwide audience distribution share by country for OpenAI
CountryShare
China34.4%
United States10.5%
Japan5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the OpenAI audience in United States is strongest.

Fig. 05

Top regions by affinity

OpenAI customers by region in United States
#RegionReachAffinity×
01California~3.5M2.22×
02Washington, District of Columbia~80K1.90×
03Washington~500K1.76×
04Oregon~200K1.51×
05New York~1M1.48×
06Virginia~500K1.37×
07Utah~200K1.35×
08Massachusetts~400K1.32×
09New Jersey~500K1.24×
10Nevada~200K1.22×
11Maryland~300K1.16×
12Georgia~500K1.13×
13Florida~1M1.12×
14Illinois~500K1.12×
15Louisiana~200K1.12×
16Colorado~200K1.10×
17Connecticut~200K1.07×
18Hawaii~70K1.07×
19Arizona~300K1.05×
20Texas~1.5M1.01×
21New Hampshire~60K0.98×
22Kansas~100K0.95×
23Vermont~20K0.93×
24North Carolina~400K0.92×
25Idaho~70K0.91×
26Rhode Island~40K0.90×
27Pennsylvania~400K0.89×
28Missouri~200K0.87×
29Michigan~300K0.86×
30Minnesota~200K0.86×
31Tennessee~200K0.84×
32Alaska~30K0.83×
33Indiana~200K0.82×
34Oklahoma~100K0.81×
35Delaware~30K0.81×
36Ohio~400K0.80×
37Alabama~200K0.80×
38Arkansas~100K0.80×
39New Mexico~60K0.80×
40Maine~40K0.77×
41South Carolina~200K0.74×
42Montana~30K0.74×
43Iowa~90K0.73×
44Nebraska~50K0.72×
45North Dakota~20K0.72×
46South Dakota~20K0.70×
47Kentucky~100K0.69×
48Wisconsin~100K0.68×
49Mississippi~80K0.67×
50West Virginia~40K0.65×
Fig. 06

Affinity by region

Affinity by region — OpenAI, United States
0.65×1.00×2.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the OpenAI audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for OpenAI audience
#·InterestCategoryAffinity×
01A Million Ways to Die in the WestMovies & TV92.07×
02Product HuntInternet & Social Media31.94×
03ComiXologyLiterature28.41×
04Warehouse 13Movies & TV24.95×
05Microsoft StoreTechnology & Electronics21.43×
06Web serverTechnology & Electronics13.92×
07TwilioTechnology & Electronics13.03×
08GizmodoTechnology & Electronics11.41×
09Thandie NewtonMovies & TV10.62×
10Books-A-MillionLiterature9.13×
11Google ImagesInternet & Social Media8.31×
12EdXKids & Family7.68×
13The VergeTechnology & Electronics7.65×
14Dropbox (service)Technology & Electronics7.21×
15SnakePets & Animals6.07×
16Google VoiceTechnology & Electronics5.74×
17Information securityBusiness & Career5.23×
18InnovationBusiness & Career3.21×
19Artificial intelligenceTechnology & Electronics2.96×
20Google MapsInternet & Social Media2.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the OpenAI audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by OpenAI audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.97×
Career OrientationPOWER1.91×
Early Adopter MentalityPOWER1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by OpenAI audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
CreativityOPEN0.88×
Healthy LifestyleBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is OpenAI's target market in United States?

OpenAI's target market in United States covers an estimated 13,723,972 people, concentrated in California and Texas.

02

What is the gender split and age of OpenAI customers?

42.5% of the OpenAI audience are female, 57.5% are male, with an average age of 36.9 years.

03

Which brands do OpenAI fans like most?

OpenAI fans show strongest brand affinity for A Million Ways to Die in the West (92.07×), Web server (13.92×), and Microsoft Store (21.43×) over the country average.

04

Where do OpenAI fans live in United States?

OpenAI fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~1.5M), and New York (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do OpenAI fans also like?

Beyond OpenAI itself, the audience over-indexes on Web server (13.92×), Microsoft Store (21.43×), Gizmodo (11.41×), and Google Images (8.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Generative AI audiences in United States

See OpenAI audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for OpenAI. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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