A Million Ways to Die in the West Audience in United States

A Million Ways to Die in the West logo

A Million Ways to Die in the West has an estimated audience of 550,470 people in United States. 38.0% are female, 62.0% are male, average age 46.2. Top regions: California, Texas, Florida. Top brand affinities: Riddick (film), Bhuvneshwar Kumar, Noomi Rapace, Under the Same Moon, Once Upon a Time in Wonderland.

The average A Million Ways to Die in the West fan in United States is 46.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Riddick (film), Bhuvneshwar Kumar, Noomi Rapace, with strongest over-indexing on Riddick (film) (1376.84× the country average). Demographically, the A Million Ways to Die in the West audience skews more male with an average age of 46.2, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of A Million Ways to Die in the West fans

Demographic split for A Million Ways to Die in the West audience in United States
MetricValue
Female38.0%
Male62.0%
Average age46.2
Estimated audience size550,470

Audience persona

The typical A Million Ways to Die in the West fan in United States is more male, around 46.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Riddick (film).

Top regions in United States

Top regions ranked by reach for A Million Ways to Die in the West in United States
RegionReachAffinity
California50,5360.83×
Texas42,9970.91×
Florida27,5140.74×
New York18,1960.59×
Ohio16,2710.96×
Pennsylvania14,9470.81×
Michigan14,9161.04×
Illinois14,7490.8×
North Carolina14,2690.86×
Arizona13,5511.21×
Georgia12,4160.73×
Washington12,2971.11×
Indiana11,1741.11×
Colorado11,1551.29×
Tennessee11,0811×
Missouri10,8221.22×
Virginia9,9140.74×
Wisconsin9,3251.13×
Minnesota8,3571.06×
Oregon7,9531.26×
New Jersey7,9280.57×
Oklahoma7,7821.27×
Massachusetts7,7440.71×
Kentucky7,1981.04×
South Carolina6,8370.83×
Utah6,6651.35×
Alabama6,5290.85×
Maryland5,9250.63×
Louisiana5,6800.8×
Iowa5,4161.19×
Nevada5,3691.01×
Arkansas5,2711.16×
Kansas5,2511.21×
Idaho4,3591.58×
Connecticut4,1610.75×
New Mexico3,6681.33×
Mississippi3,5800.79×
Nebraska3,1791.15×
West Virginia2,6341.03×
Montana2,4221.59×
New Hampshire2,1530.99×
Maine2,0341.03×
Hawaii1,6960.72×
South Dakota1,5681.23×
Alaska1,4881.26×
North Dakota1,3951.23×
Rhode Island1,2900.74×
Wyoming1,2621.55×
Delaware9650.64×
Vermont8940.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for A Million Ways to Die in the West audience
BrandAffinityCategory
Riddick (film)1376.84×Movies & TV
Bhuvneshwar Kumar3631.29×Sports
Noomi Rapace780.29×Movies & TV
Under the Same Moon565.31×Movies & TV
Once Upon a Time in Wonderland1059.9×Movies & TV
OpenAI92.07×Technology & Electronics
JetBrains634.01×Technology & Electronics
Gemini61.82×Technology & Electronics
Jaipur369.24×Travel & Leisure
Drew Bledsoe368.04×Sports
Chat GPT48.1×Technology & Electronics
Carice van Houten338.71×Movies & TV
Bournemouth507.1×Travel & Leisure
Oz the Great and Powerful250.29×Movies & TV
GameFly208.5×Games
Michael Kidd-Gilchrist700.83×Sports
Perplexity92.07×Technology & Electronics
The Register214.15×News
ComiXology383.66×Literature
Marco Belinelli723.19×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by A Million Ways to Die in the West audience
TraitClusterScore
Early Adopter MentalityPOWER2.23
LGBTQ+ IdentityOPEN2.13
Family OrientationCONSERVATISM1.6
Luxury OrientationPREMIUM1.55
Need for SecurityCONSERVATISM1.52
IndulgenceJOY1.49

Worldwide distribution

Worldwide audience distribution share by country for A Million Ways to Die in the West
CountryShare
United States35.5%
Germany6.7%
Australia5.8%

See A Million Ways to Die in the West audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does A Million Ways to Die in the West have in United States?

A Million Ways to Die in the West has an estimated audience of 550,470 people in United States, concentrated in California and Texas.

What is the gender split and age of A Million Ways to Die in the West fans?

38.0% of A Million Ways to Die in the West fans are female, 62.0% are male, with an average age of 46.2 years.

Which brands do A Million Ways to Die in the West fans like most?

A Million Ways to Die in the West fans show strongest brand affinity for Riddick (film) (1376.84×), Bhuvneshwar Kumar (3631.29×), and Noomi Rapace (780.29×) over the country average.

Where do A Million Ways to Die in the West fans live in United States?

A Million Ways to Die in the West fans in United States are most concentrated in California (reach 50,536), Texas (reach 42,997), and Florida (reach 27,514). These three regions account for the largest share of the active audience.

What other brands do A Million Ways to Die in the West fans also like?

Beyond A Million Ways to Die in the West itself, the audience over-indexes on Bhuvneshwar Kumar (3631.29×), Noomi Rapace (780.29×), Under the Same Moon (565.31×), and Once Upon a Time in Wonderland (1059.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for A Million Ways to Die in the West. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.