Rascasse Audience Intelligence

A Million Ways to Die in the West Audience in United States

A data profile of the people who buy, follow and care about A Million Ways to Die in the West in United States — modelled from more than twelve digital signal sources. A Million Ways to Die in the West has an estimated audience of 581,590 people in United States.

#2890among Movie / TV Show / Series in United States#6225in Movies & TV

The average A Million Ways to Die in the West fan in United States is 46.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bhuvneshwar Kumar, Riddick (film), Noomi Rapace, with strongest over-indexing on Bhuvneshwar Kumar (3631.29× the country average).

Demographically, the A Million Ways to Die in the West audience skews more male with an average age of 46.2, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical A Million Ways to Die in the West fan in United States is more male, around 46.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Bhuvneshwar Kumar.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the A Million Ways to Die in the West profile in United States.

Audience size
582K
in United States
Gender
38.0%♀
62.0% male
Age
46.2
average years
Country rank
#33432
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of A Million Ways to Die in the West viewers

38.0% are female, 62.0% are male, average age 46.2.

Fig. 02

Gender split

38.0%
Female
62.0%
Male
Demographic split for A Million Ways to Die in the West audience in United States
MetricValue
Female38.0%
Male62.0%
Average age46.2
Estimated audience size581,590
Fig. 03

Age distribution

Ø 46.2
average years
Age distribution of the A Million Ways to Die in the West audience in United States
Age bracketShare%
16-1914%
20-299%
30-3912%
40-4919%
50+45%
Fig. 04

Worldwide distribution

35.0%

of the worldwide A Million Ways to Die in the West audience comes from United States.

Worldwide audience distribution share by country for A Million Ways to Die in the West
CountryShare
United States35.0%
India5.9%
Germany5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the A Million Ways to Die in the West audience in United States is strongest.

Fig. 05

Top regions by affinity

A Million Ways to Die in the West fans by region: top regions in United States
#RegionReachAffinity×
01Montana~2K1.62×
02Idaho~4K1.55×
03Wyoming~1K1.53×
04New Mexico~4K1.37×
05South Dakota~2K1.32×
06Utah~6K1.30×
07Alaska~2K1.28×
08Oklahoma~8K1.27×
09North Dakota~1K1.27×
10Colorado~10K1.21×
11Iowa~5K1.21×
12Kansas~5K1.20×
13Missouri~10K1.19×
14Oregon~8K1.19×
15Nebraska~3K1.18×
16Arkansas~5K1.17×
17Arizona~10K1.14×
18West Virginia~3K1.14×
19Wisconsin~9K1.10×
20Indiana~10K1.09×
21Washington~10K1.06×
22Kentucky~7K1.06×
23Maine~2K1.05×
24Minnesota~8K1.01×
25Michigan~10K1.00×
26New Hampshire~2K1.00×
27Tennessee~10K0.98×
28Nevada~5K0.97×
29Vermont<1K0.97×
30Ohio~20K0.92×
31Alabama~7K0.89×
32Texas~40K0.85×
33Mississippi~4K0.85×
34South Carolina~7K0.82×
35Pennsylvania~10K0.81×
36North Carolina~10K0.80×
37Louisiana~6K0.80×
38Rhode Island~1K0.79×
39California~50K0.78×
40Illinois~10K0.77×
41Connecticut~4K0.76×
42Hawaii~2K0.75×
43Delaware~1K0.74×
44Virginia~10K0.73×
45Georgia~10K0.71×
46Florida~30K0.70×
47Massachusetts~7K0.68×
48Maryland~6K0.64×
49New York~20K0.58×
50New Jersey~8K0.56×
Fig. 06

Affinity by region

Affinity by region — A Million Ways to Die in the West, United States
0.56×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the A Million Ways to Die in the West audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for A Million Ways to Die in the West audience
#·InterestCategoryAffinity×
01Bhuvneshwar KumarSports3631.29×
02Riddick (film)Movies & TV1376.84×
03Once Upon a Time in WonderlandMovies & TV1059.90×
04Noomi RapaceMovies & TV780.29×
05Michael Kidd-GilchristSports700.83×
06JetBrainsTechnology & Electronics634.01×
07Under the Same MoonMovies & TV565.31×
08BournemouthTravel & Leisure507.10×
09ComiXologyLiterature383.66×
10JaipurTravel & Leisure369.24×
11Drew BledsoeSports368.04×
12Carice van HoutenMovies & TV338.71×
13Oz the Great and PowerfulMovies & TV250.29×
14Hunter PenceSports238.57×
15The RegisterNews214.15×
16GameFlyGames208.50×
17OpenAITechnology & Electronics92.07×
18PerplexityTechnology & Electronics92.07×
19GeminiTechnology & Electronics61.82×
20Chat GPTTechnology & Electronics48.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the A Million Ways to Die in the West audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by A Million Ways to Die in the West audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER4.41×
Need for SecurityCONSERVATISM2.65×
Price SensitivityPREMIUM2.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by A Million Ways to Die in the West audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL1.11×
Pet OwnershipJOY1.21×
Healthy LifestyleBALANCE1.27×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does A Million Ways to Die in the West have in United States?

A Million Ways to Die in the West has an estimated audience of 581,590 people in United States, concentrated in California and Texas.

02

What is the gender split and age of A Million Ways to Die in the West viewers?

38.0% of A Million Ways to Die in the West fans are female, 62.0% are male, with an average age of 46.2 years.

03

Which brands do A Million Ways to Die in the West fans like most?

A Million Ways to Die in the West fans show strongest brand affinity for Bhuvneshwar Kumar (3631.29×), Riddick (film) (1376.84×), and Noomi Rapace (780.29×) over the country average.

04

Where do A Million Ways to Die in the West fans live in United States?

A Million Ways to Die in the West fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do A Million Ways to Die in the West fans also like?

Beyond A Million Ways to Die in the West itself, the audience over-indexes on Riddick (film) (1376.84×), Noomi Rapace (780.29×), Under the Same Moon (565.31×), and Once Upon a Time in Wonderland (1059.9×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for A Million Ways to Die in the West. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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