A data profile of the people who buy, follow and care about Under the Same Moon in United States — modelled from more than twelve digital signal sources. Under the Same Moon has an estimated audience of 515,391 people in United States.
The average Under the Same Moon fan in United States is 44.5 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Illinois.
Top brand affinities include A Million Ways to Die in the West, Karla Souza, In the Heights, with strongest over-indexing on A Million Ways to Die in the West (565.31× the country average).
Demographically, the Under the Same Moon audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Spirituality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Under the Same Moon fan in United States is more male, around 44.5 years old, with strong Spirituality tendencies and a notable affinity for A Million Ways to Die in the West.
The key figures that characterise the Under the Same Moon profile in United States.
40.3% are female, 59.7% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 40.3% |
| Male | 59.7% |
| Average age | 44.5 |
| Estimated audience size | 515,391 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 10% | |
| 30-39 | 14% | |
| 40-49 | 20% | |
| 50+ | 39% |
Where the Under the Same Moon audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~200K | 3.36× | |
| 02 | Texas | ~100K | 2.59× | |
| 03 | Nevada | ~10K | 2.30× | |
| 04 | New Mexico | ~6K | 2.22× | |
| 05 | Arizona | ~20K | 1.82× | |
| 06 | Utah | ~9K | 1.82× | |
| 07 | Illinois | ~30K | 1.75× | |
| 08 | Oregon | ~10K | 1.70× | |
| 09 | Colorado | ~10K | 1.58× | |
| 10 | Washington | ~20K | 1.52× | |
| 11 | Idaho | ~4K | 1.43× | |
| 12 | Kansas | ~6K | 1.40× | |
| 13 | Nebraska | ~4K | 1.39× | |
| 14 | Oklahoma | ~8K | 1.32× | |
| 15 | Arkansas | ~6K | 1.31× | |
| 16 | North Carolina | ~20K | 1.07× | |
| 17 | Georgia | ~20K | 1.04× | |
| 18 | Indiana | ~10K | 1.00× | |
| 19 | New Jersey | ~10K | 0.93× | |
| 20 | Maryland | ~9K | 0.90× | |
| 21 | Iowa | ~4K | 0.89× | |
| 22 | Wisconsin | ~7K | 0.87× | |
| 23 | Delaware | ~1K | 0.87× | |
| 24 | New York | ~30K | 0.85× | |
| 25 | Minnesota | ~7K | 0.85× | |
| 26 | Tennessee | ~9K | 0.82× | |
| 27 | Connecticut | ~5K | 0.82× | |
| 28 | Alaska | <1K | 0.80× | |
| 29 | Virginia | ~10K | 0.79× | |
| 30 | Vermont | <1K | 0.79× | |
| 31 | North Dakota | <1K | 0.78× | |
| 32 | South Dakota | <1K | 0.76× | |
| 33 | Washington, District of Columbia | ~1K | 0.75× | |
| 34 | Rhode Island | ~1K | 0.74× | |
| 35 | Montana | ~1K | 0.73× | |
| 36 | South Carolina | ~6K | 0.71× | |
| 37 | Hawaii | ~2K | 0.71× | |
| 38 | Maine | ~1K | 0.69× | |
| 39 | Alabama | ~5K | 0.68× | |
| 40 | Kentucky | ~5K | 0.68× | |
| 41 | West Virginia | ~2K | 0.67× | |
| 42 | New Hampshire | ~1K | 0.67× | |
| 43 | Missouri | ~6K | 0.65× | |
| 44 | Louisiana | ~5K | 0.64× | |
| 45 | Mississippi | ~3K | 0.64× | |
| 46 | Florida | ~20K | 0.63× | |
| 47 | Michigan | ~9K | 0.61× | |
| 48 | Massachusetts | ~6K | 0.58× | |
| 49 | Pennsylvania | ~9K | 0.48× | |
| 50 | Ohio | ~8K | 0.46× |
The strongest cross-interests of the Under the Same Moon audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | A Million Ways to Die in the West | Movies & TV | 565.31× | ||
| 02 | Karla Souza | Movies & TV | 93.36× | ||
| 03 | In the Heights | Music & Radio | 71.71× | ||
| 04 | Devious Maids | Movies & TV | 50.75× | ||
| 05 | Sense8 | Movies & TV | 48.17× | ||
| 06 | Cantinflas | Movies & TV | 46.84× | ||
| 07 | Joey Diaz | Movies & TV | 45.29× | ||
| 08 | Tony Romo | Sports | 37.74× | ||
| 09 | Boca Juniors | Sports | 27.17× | ||
| 10 | Super Size Me | Movies & TV | 24.13× | ||
| 11 | Cheech Marin | Movies & TV | 20.88× | ||
| 12 | Cruz Azul | Sports | 14.23× | ||
| 13 | John Leguizamo | Movies & TV | 12.08× | ||
| 14 | Atlético Madrid | Sports | 11.14× | ||
| 15 | Al Nassr FC | Sports | 11.14× | ||
| 16 | Tubi TV | Movies & TV | 10.36× | ||
| 17 | romantic comedies | Movies & TV | 8.17× | ||
| 18 | Web server | Technology & Electronics | 6.97× | ||
| 19 | Aaron Rodgers | Sports | 5.60× | ||
| 20 | Las Vegas | Travel & Leisure | 4.12× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.97× | |
| Patriotism | CONSERVATISM | 1.60× | |
| Urban Lifestyle | OPEN | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.75× | |
| DIY Mentality | THRILL | 0.76× | |
| Design Affinity | PREMIUM | 0.79× |
Under the Same Moon has an estimated audience of 515,391 people in United States, concentrated in California and Texas.
40.3% of Under the Same Moon fans are female, 59.7% are male, with an average age of 44.5 years.
Under the Same Moon fans show strongest brand affinity for A Million Ways to Die in the West (565.31×), Karla Souza (93.36×), and In the Heights (71.71×) over the country average.
Under the Same Moon fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Illinois (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Under the Same Moon itself, the audience over-indexes on Karla Souza (93.36×), In the Heights (71.71×), Cantinflas (46.84×), and Tony Romo (37.74×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Under the Same Moon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.