Rascasse Audience Intelligence

Devious Maids Audience in United States

A data profile of the people who buy, follow and care about Devious Maids in United States — modelled from more than twelve digital signal sources. Devious Maids has an estimated audience of 720,914 people in United States.

#563among TV series in United States#2462among Movie / TV Show / Series in United States#5451in Movies & TV

The average Devious Maids fan in United States is 45.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Maya Rudolph, Forest Whitaker, Sneaky Pete, with strongest over-indexing on Maya Rudolph (78.32× the country average).

Demographically, the Devious Maids audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Tradition, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Devious Maids fan in United States is more female, around 45.3 years old, with strong Tradition tendencies and a notable affinity for Maya Rudolph.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Devious Maids profile in United States.

Audience size
721K
in United States
Gender
56.6%♀
43.4% male
Age
45.3
average years
Country rank
#29357
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Devious Maids viewers

56.6% are female, 43.4% are male, average age 45.3.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for Devious Maids audience in United States
MetricValue
Female56.6%
Male43.4%
Average age45.3
Estimated audience size720,914
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Devious Maids audience in United States
Age bracketShare%
16-196%
20-2914%
30-3921%
40-4926%
50+32%
Fig. 04

Worldwide distribution

24.2%

of the worldwide Devious Maids audience comes from United States.

Worldwide audience distribution share by country for Devious Maids
CountryShare
United States24.2%
India11.2%
France5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Devious Maids audience in United States is strongest.

Fig. 05

Top regions by affinity

Devious Maids fans by region: top regions in United States
#RegionReachAffinity×
01Texas~90K1.45×
02Louisiana~10K1.31×
03California~100K1.28×
04Alabama~10K1.27×
05Mississippi~8K1.27×
06Georgia~30K1.25×
07Arizona~20K1.21×
08New Jersey~20K1.17×
09Maryland~10K1.16×
10New Mexico~4K1.16×
11Florida~60K1.12×
12Connecticut~8K1.12×
13New York~50K1.11×
14Illinois~30K1.09×
15Nevada~8K1.09×
16North Carolina~20K1.06×
17Oklahoma~9K1.06×
18South Carolina~10K1.05×
19Arkansas~6K1.05×
20Delaware~2K1.05×
21Virginia~20K1.04×
22Rhode Island~2K1.04×
23Hawaii~3K1.03×
24Tennessee~20K1.02×
25Alaska~2K0.99×
26Washington~10K0.98×
27Kansas~6K0.98×
28Washington, District of Columbia~2K0.98×
29Michigan~20K0.97×
30Massachusetts~10K0.97×
31Indiana~10K0.97×
32Pennsylvania~20K0.96×
33Kentucky~9K0.96×
34Ohio~20K0.93×
35Missouri~10K0.92×
36Idaho~3K0.91×
37Nebraska~3K0.91×
38West Virginia~3K0.91×
39Oregon~8K0.90×
40Utah~6K0.89×
41Colorado~10K0.87×
42Minnesota~9K0.86×
43Iowa~5K0.86×
44Wisconsin~10K0.85×
45South Dakota~1K0.85×
46North Dakota~1K0.84×
47New Hampshire~2K0.82×
48Montana~2K0.80×
49Maine~2K0.77×
50Vermont~1K0.77×
Fig. 06

Affinity by region

Affinity by region — Devious Maids, United States
0.77×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Devious Maids audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Devious Maids audience
#·InterestCategoryAffinity×
01Sneaky PeteMovies & TV98.21×
02Forest WhitakerMovies & TV89.45×
0312 Years a Slave (film)Movies & TV89.02×
04Maya RudolphMovies & TV78.32×
05AnxiousMusic & Radio65.45×
06The Wonder YearsMovies & TV65.45×
07Luke Cage (TV series)Movies & TV63.92×
08M.I.A. (rapper)Music & Radio63.25×
09Juvenile (rapper)Music & Radio61.79×
10Eiza GonzálezMovies & TV61.30×
11Victoria JusticeMovies & TV59.04×
12Selena (film)Movies & TV58.81×
13Bow Wow (rapper)Music & Radio55.79×
14CreeperMusic & Radio44.48×
15Oxygen (TV channel)Movies & TV41.53×
16Snowfall (TV series)Movies & TV39.81×
17Jessica AlbaMovies & TV24.51×
18Dylan O'BrienMovies & TV20.95×
19ZendayaMovies & TV20.00×
20Salma HayekMovies & TV20.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Devious Maids audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Devious Maids audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.69×
DIY MentalityTHRILL1.58×
SpiritualityBALANCE1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Devious Maids audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.97×
Healthy LifestyleBALANCE1.01×
Urban LifestyleOPEN1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Devious Maids have in United States?

Devious Maids has an estimated audience of 720,914 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Devious Maids viewers?

56.6% of Devious Maids fans are female, 43.4% are male, with an average age of 45.3 years.

03

Which brands do Devious Maids fans like most?

Devious Maids fans show strongest brand affinity for Maya Rudolph (78.32×), Forest Whitaker (89.45×), and Sneaky Pete (98.21×) over the country average.

04

Where do Devious Maids fans live in United States?

Devious Maids fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Devious Maids fans also like?

Beyond Devious Maids itself, the audience over-indexes on Forest Whitaker (89.45×), Sneaky Pete (98.21×), 12 Years a Slave (film) (89.02×), and Eiza González (61.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Devious Maids audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Devious Maids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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