Devious Maids Audience in United States

Devious Maids logo

Devious Maids has an estimated audience of 743,690 people in United States. 56.6% are female, 43.4% are male, average age 45.3. Top regions: California, Texas, Florida. Top brand affinities: Forest Whitaker, Maya Rudolph, Euphoria, Sneaky Pete, 12 Years a Slave (film).

The average Devious Maids fan in United States is 45.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Forest Whitaker, Maya Rudolph, Euphoria, with strongest over-indexing on Forest Whitaker (89.45× the country average). Demographically, the Devious Maids audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Devious Maids fans

Demographic split for Devious Maids audience in United States
MetricValue
Female56.6%
Male43.4%
Average age45.3
Estimated audience size743,690

Audience persona

The typical Devious Maids fan in United States is more female, around 45.3 years old, with strong Patriotism tendencies and a notable affinity for Forest Whitaker.

Top regions in United States

Top regions ranked by reach for Devious Maids in United States
RegionReachAffinity
California102,6841.26×
Texas94,9041.48×
Florida55,9671.11×
New York47,3641.14×
Georgia29,3941.28×
Illinois27,5481.11×
North Carolina24,7551.11×
Pennsylvania23,7440.95×
Ohio22,5210.98×
New Jersey21,9881.16×
Virginia19,5591.08×
Arizona19,3051.27×
Michigan19,1150.98×
Tennessee15,6921.05×
Alabama14,8751.43×
Maryland14,2571.11×
Massachusetts14,0740.96×
Washington14,0420.94×
Louisiana13,4431.4×
Indiana13,1830.97×
South Carolina12,2171.09×
Missouri10,9210.91×
Colorado10,1130.86×
Wisconsin9,4600.85×
Minnesota9,3120.87×
Kentucky8,9530.96×
Oklahoma8,6311.05×
Connecticut8,4711.14×
Mississippi8,1221.33×
Oregon7,9000.93×
Nevada7,7911.08×
Arkansas6,2761.02×
Kansas5,7200.98×
Utah5,6120.84×
Iowa4,8960.8×
New Mexico4,1361.11×
Hawaii3,1770.99×
Idaho3,1600.85×
Nebraska3,1300.84×
West Virginia2,8820.83×
Rhode Island2,2820.96×
Washington, District of Columbia2,2451×
New Hampshire2,1800.74×
Delaware2,0731.01×
Maine1,7850.67×
Alaska1,5901×
Montana1,4460.7×
South Dakota1,2730.74×
North Dakota1,0660.7×
Wyoming8400.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Devious Maids audience
BrandAffinityCategory
Forest Whitaker89.45×Movies & TV
Maya Rudolph78.32×Movies & TV
Euphoria11.43×Movies & TV
Sneaky Pete98.21×Movies & TV
12 Years a Slave (film)89.02×Movies & TV
Victoria Justice59.04×Movies & TV
Selena (film)58.81×Movies & TV
M.I.A. (rapper)63.25×Music & Radio
Bow Wow (rapper)55.79×Music & Radio
Snowfall (TV series)39.81×Movies & TV
Jessica Alba24.51×Movies & TV
Anxious65.45×Music & Radio
Oxygen (TV channel)41.53×Movies & TV
Major League47.36×Music & Radio
Diddy14.98×Music & Radio
Juvenile (rapper)61.79×Music & Radio
Zendaya20×Movies & TV
Scandal (TV series)30.79×Movies & TV
Salma Hayek20×Movies & TV
Luke Cage (TV series)63.92×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Devious Maids audience
TraitClusterScore
PatriotismCONSERVATISM1.8
ExtroversionTHRILL1.37
Family OrientationCONSERVATISM1.33
Price SensitivityPREMIUM1.33
LGBTQ+ IdentityOPEN1.31
Need for SecurityCONSERVATISM1.3

Worldwide distribution

Worldwide audience distribution share by country for Devious Maids
CountryShare
United States25.4%
India10.2%
France6.9%

See Devious Maids audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Devious Maids have in United States?

Devious Maids has an estimated audience of 743,690 people in United States, concentrated in California and Texas.

What is the gender split and age of Devious Maids fans?

56.6% of Devious Maids fans are female, 43.4% are male, with an average age of 45.3 years.

Which brands do Devious Maids fans like most?

Devious Maids fans show strongest brand affinity for Forest Whitaker (89.45×), Maya Rudolph (78.32×), and Euphoria (11.43×) over the country average.

Where do Devious Maids fans live in United States?

Devious Maids fans in United States are most concentrated in California (reach 102,684), Texas (reach 94,904), and Florida (reach 55,967). These three regions account for the largest share of the active audience.

What other brands do Devious Maids fans also like?

Beyond Devious Maids itself, the audience over-indexes on Maya Rudolph (78.32×), Euphoria (11.43×), Sneaky Pete (98.21×), and 12 Years a Slave (film) (89.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Devious Maids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.