Selena (film) Audience in United States

Selena (film) has an estimated audience of 2,490,115 people in United States. 46.2% are female, 53.8% are male, average age 40.8. Top regions: Texas, California, Florida. Top brand affinities: Terrence Howard, Autism Awareness, Diabetes mellitus awareness, America Ferrera, Ugly Betty.

The average Selena (film) fan in United States is 40.8 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Terrence Howard, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Terrence Howard (55.25× the country average). Demographically, the Selena (film) audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Selena (film) fans

Demographic split for Selena (film) audience in United States
MetricValue
Female46.2%
Male53.8%
Average age40.8
Estimated audience size2,490,115

Audience persona

The typical Selena (film) fan in United States is balanced, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Terrence Howard.

Top regions in United States

Top regions ranked by reach for Selena (film) in United States
RegionReachAffinity
Texas442,2252.07×
California427,4901.56×
Florida188,4031.12×
New York161,7171.16×
Illinois100,0181.21×
Arizona90,1551.77×
Georgia82,5081.08×
North Carolina77,5381.03×
Pennsylvania68,6830.82×
New Jersey63,9611.01×
Ohio62,2020.81×
Kentucky57,5541.84×
Virginia56,6630.93×
Michigan56,3220.86×
Washington50,8611.02×
Massachusetts46,2700.94×
Colorado46,2071.18×
Tennessee45,4030.91×
Indiana43,1280.95×
Maryland40,2470.94×
Louisiana38,3961.2×
Alabama37,1901.07×
Missouri36,1440.9×
Nevada34,3721.43×
Oklahoma32,9341.19×
South Carolina31,1160.83×
Wisconsin28,6540.76×
Oregon27,0150.95×
Minnesota25,3370.71×
New Mexico24,4261.96×
Connecticut23,6030.95×
Kansas20,8031.06×
Arkansas20,5171×
Utah19,2970.87×
Mississippi18,6700.91×
Iowa16,3380.8×
Nebraska11,8430.95×
Hawaii11,2931.06×
Idaho10,1290.81×
West Virginia7,1980.62×
Washington, District of Columbia7,1610.96×
Rhode Island6,4220.81×
Delaware6,0700.88×
New Hampshire5,3970.55×
Alaska5,2210.98×
Maine4,4670.5×
Montana4,4240.64×
South Dakota4,0380.7×
North Dakota3,3890.66×
Wyoming2,5360.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Selena (film) audience
BrandAffinityCategory
Terrence Howard55.25×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
America Ferrera35.29×Movies & TV
Ugly Betty45.79×Movies & TV
Devious Maids56.31×Movies & TV
Microblogging12.67×Technology & Electronics
Don Cheadle33.83×Movies & TV
Singer-songwriter5.51×Music & Radio
Black Panther (film)19.7×Movies & TV
Club América13.43×Sports
Laurence Fishburne22.33×Movies & TV
Queen Latifah19.81×Music & Radio
Forest Whitaker21.68×Movies & TV
Angela Bassett17.73×Movies & TV
The Equalizer23.73×Movies & TV
Income tax13.19×Business & Career
Eva Longoria13.53×Movies & TV
Black Mirror (TV series)12.85×Movies & TV
Hair Extensions5.27×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Selena (film) audience
TraitClusterScore
PatriotismCONSERVATISM2.01
TraditionCONSERVATISM1.65
ExtroversionTHRILL1.62
Community OrientationOPEN1.38
MindfulnessBALANCE1.32
Social Media UsageJOY1.32

Worldwide distribution

Worldwide audience distribution share by country for Selena (film)
CountryShare
United States49.9%
Mexico4.9%
Colombia2.4%

See Selena (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Selena (film) have in United States?

Selena (film) has an estimated audience of 2,490,115 people in United States, concentrated in Texas and California.

What is the gender split and age of Selena (film) fans?

46.2% of Selena (film) fans are female, 53.8% are male, with an average age of 40.8 years.

Which brands do Selena (film) fans like most?

Selena (film) fans show strongest brand affinity for Terrence Howard (55.25×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Selena (film) fans live in United States?

Selena (film) fans in United States are most concentrated in Texas (reach 442,225), California (reach 427,490), and Florida (reach 188,403). These three regions account for the largest share of the active audience.

What other brands do Selena (film) fans also like?

Beyond Selena (film) itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), America Ferrera (35.29×), and Ugly Betty (45.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Selena (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.