Rascasse Audience Intelligence

Selena (film) Audience in United States

A data profile of the people who buy, follow and care about Selena (film) in United States — modelled from more than twelve digital signal sources. Selena (film) has an estimated audience of 2,386,545 people in United States.

#670among Movie / TV Show / Series in United States#1812in Movies & TV

The average Selena (film) fan in United States is 40.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Forest Whitaker, America Ferrera, Devious Maids, with strongest over-indexing on Forest Whitaker (49.49× the country average).

Demographically, the Selena (film) audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Selena (film) fan in United States is balanced, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Forest Whitaker.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Selena (film) profile in United States.

Audience size
2.4M
in United States
Gender
46.2%♀
53.8% male
Age
40.8
average years
Country rank
#12353
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Selena (film) viewers

46.2% are female, 53.8% are male, average age 40.8.

Fig. 02

Gender split

46.2%
Female
53.8%
Male
Demographic split for Selena (film) audience in United States
MetricValue
Female46.2%
Male53.8%
Average age40.8
Estimated audience size2,386,545
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Selena (film) audience in United States
Age bracketShare%
16-1912%
20-2921%
30-3927%
40-4918%
50+23%
Fig. 04

Worldwide distribution

46.1%

of the worldwide Selena (film) audience comes from United States.

Worldwide audience distribution share by country for Selena (film)
CountryShare
United States46.1%
Mexico5.0%
Colombia2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Selena (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Selena (film) fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~30K2.12×
02Texas~400K1.98×
03Kentucky~60K1.82×
04Arizona~90K1.76×
05California~400K1.55×
06Nevada~30K1.40×
07Louisiana~40K1.19×
08Illinois~100K1.17×
09Oklahoma~30K1.17×
10Colorado~50K1.15×
11New York~200K1.13×
12Alabama~40K1.07×
13Florida~200K1.06×
14Georgia~80K1.06×
15Hawaii~10K1.06×
16Kansas~20K1.05×
17Alaska~6K1.05×
18New Jersey~60K1.01×
19North Carolina~70K1.00×
20Arkansas~20K1.00×
21Washington~50K0.98×
22Oregon~30K0.96×
23Nebraska~10K0.96×
24Indiana~40K0.94×
25Connecticut~20K0.94×
26Mississippi~20K0.94×
27Washington, District of Columbia~7K0.94×
28Maryland~40K0.93×
29Delaware~6K0.92×
30Virginia~50K0.90×
31Tennessee~40K0.89×
32Massachusetts~40K0.87×
33Missouri~30K0.87×
34Utah~20K0.86×
35Michigan~60K0.85×
36Idaho~10K0.84×
37Rhode Island~7K0.84×
38South Carolina~30K0.83×
39Pennsylvania~70K0.80×
40Ohio~60K0.80×
41Iowa~20K0.80×
42Wyoming~3K0.78×
43Wisconsin~30K0.77×
44South Dakota~4K0.77×
45North Dakota~4K0.75×
46Minnesota~30K0.72×
47Montana~5K0.71×
48West Virginia~8K0.67×
49New Hampshire~6K0.59×
50Maine~5K0.54×
Fig. 06

Affinity by region

Affinity by region — Selena (film), United States
0.54×1.00×2.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Selena (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Selena (film) audience
#·InterestCategoryAffinity×
01Devious MaidsMovies & TV58.81×
02Forest WhitakerMovies & TV49.49×
03Ugly BettyMovies & TV45.74×
04Don CheadleMovies & TV36.90×
05Wilmer ValderramaMovies & TV33.57×
06Terrence HowardMovies & TV32.54×
07America FerreraMovies & TV31.67×
08The EqualizerMovies & TV24.95×
09Dora the ExplorerMovies & TV23.76×
10Laurence FishburneMovies & TV23.55×
11Queen LatifahMusic & Radio20.44×
12Black Mirror (TV series)Movies & TV20.24×
13Black Panther (film)Movies & TV19.15×
14Angela BassettMovies & TV17.15×
15Oxygen (TV channel)Movies & TV15.02×
16Eva LongoriaMovies & TV12.41×
17MonstersMovies & TV10.75×
18Club AméricaSports9.10×
19Pizza HutFood & Beverages3.99×
20SubwayFood & Beverages3.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Selena (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Selena (film) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.62×
Convenience OrientationPREMIUM1.97×
TraditionCONSERVATISM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Selena (film) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.61×
Design AffinityPREMIUM0.65×
DIY MentalityTHRILL0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Selena (film) have in United States?

Selena (film) has an estimated audience of 2,386,545 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Selena (film) viewers?

46.2% of Selena (film) fans are female, 53.8% are male, with an average age of 40.8 years.

03

Which brands do Selena (film) fans like most?

Selena (film) fans show strongest brand affinity for Forest Whitaker (49.49×), America Ferrera (31.67×), and Devious Maids (58.81×) over the country average.

04

Where do Selena (film) fans live in United States?

Selena (film) fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Selena (film) fans also like?

Beyond Selena (film) itself, the audience over-indexes on America Ferrera (31.67×), Devious Maids (58.81×), Ugly Betty (45.74×), and Don Cheadle (36.9×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Selena (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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