Rascasse Audience Intelligence

Queen Latifah Audience in United States

A data profile of the people who buy, follow and care about Queen Latifah in United States — modelled from more than twelve digital signal sources. Queen Latifah has an estimated audience of 3,826,312 people in United States.

#45among Hip hop in United States#1087among Person in United States#788in Music & Radio

The average Queen Latifah fan in United States is 41.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Terrence Howard, Michigan International Speedway, Paula Patton, with strongest over-indexing on Terrence Howard (61.7× the country average).

Demographically, the Queen Latifah audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Queen Latifah fan in United States is more female, around 41.9 years old, with strong Indulgence tendencies and a notable affinity for Terrence Howard.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Queen Latifah profile in United States.

Audience size
3.8M
in United States
Gender
67.9%♀
32.1% male
Age
41.9
average years
Country rank
#8329
Person in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Queen Latifah fans

67.9% are female, 32.1% are male, average age 41.9.

Fig. 02

Gender split

67.9%
Female
32.1%
Male
Demographic split for Queen Latifah audience in United States
MetricValue
Female67.9%
Male32.1%
Average age41.9
Estimated audience size3,826,312
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Queen Latifah audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3921%
40-4926%
50+22%
Fig. 04

Worldwide distribution

51.6%

of the worldwide Queen Latifah audience comes from United States.

Worldwide audience distribution share by country for Queen Latifah
CountryShare
United States51.6%
Brazil6.0%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Queen Latifah audience in United States is strongest.

Fig. 05

Top regions by affinity

Queen Latifah fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~60K1.83×
02Louisiana~80K1.66×
03Georgia~200K1.65×
04Maryland~90K1.48×
05Alabama~80K1.47×
06South Carolina~80K1.40×
07North Carolina~200K1.38×
08Delaware~10K1.28×
09Tennessee~90K1.25×
10Arkansas~40K1.21×
11Washington, District of Columbia~10K1.15×
12Virginia~100K1.13×
13Texas~400K1.10×
14Michigan~100K1.10×
15New Mexico~20K1.10×
16New Jersey~100K1.09×
17Missouri~70K1.09×
18Ohio~100K1.08×
19Oklahoma~40K1.08×
20Illinois~100K1.06×
21Florida~300K1.03×
22Indiana~70K1.03×
23Nevada~40K1.03×
24Kentucky~50K1.02×
25Pennsylvania~100K1.01×
26New York~200K0.99×
27Connecticut~40K0.97×
28Arizona~70K0.95×
29Kansas~30K0.89×
30California~400K0.88×
31West Virginia~20K0.87×
32Rhode Island~10K0.84×
33Wisconsin~50K0.82×
34Colorado~50K0.81×
35Washington~60K0.80×
36Massachusetts~60K0.80×
37Oregon~30K0.79×
38Minnesota~40K0.78×
39Hawaii~10K0.78×
40Alaska~6K0.78×
41Nebraska~10K0.76×
42Iowa~20K0.74×
43Idaho~10K0.72×
44Montana~7K0.72×
45South Dakota~6K0.71×
46Maine~9K0.70×
47North Dakota~5K0.70×
48Utah~20K0.68×
49New Hampshire~10K0.67×
50Vermont~4K0.67×
Fig. 06

Affinity by region

Affinity by region — Queen Latifah, United States
0.67×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Queen Latifah audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Queen Latifah audience
#·InterestCategoryAffinity×
01Michigan International SpeedwaySports92.02×
02Terrence HowardMovies & TV61.70×
03Paula PattonMovies & TV51.28×
04Devious MaidsMovies & TV41.26×
05Forest WhitakerMovies & TV40.42×
06Wilmer ValderramaMovies & TV39.65×
07Sneaky PeteMovies & TV37.67×
08Moonlight (TV series)Movies & TV36.17×
09Vanessa MorganMovies & TV36.03×
10Maya RudolphMovies & TV34.25×
11Don CheadleMovies & TV32.15×
12AnxiousMusic & Radio28.42×
13Rashida JonesMovies & TV27.78×
14America FerreraMovies & TV23.54×
15Laurence FishburneMovies & TV22.80×
16Regina KingMovies & TV19.01×
17Whoopi GoldbergMovies & TV18.73×
18Will SmithMovies & TV11.13×
19Salma HayekMovies & TV10.68×
20Sean CombsMusic & Radio8.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Queen Latifah audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Queen Latifah audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.35×
Price SensitivityPREMIUM1.35×
Convenience OrientationPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Queen Latifah audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.96×
PatriotismCONSERVATISM0.98×
SustainabilityBALANCE1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Queen Latifah have in United States?

Queen Latifah has an estimated audience of 3,826,312 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Queen Latifah fans?

67.9% of Queen Latifah fans are female, 32.1% are male, with an average age of 41.9 years.

03

Which brands do Queen Latifah fans like most?

Queen Latifah fans show strongest brand affinity for Terrence Howard (61.7×), Michigan International Speedway (92.02×), and Paula Patton (51.28×) over the country average.

04

Where do Queen Latifah fans live in United States?

Queen Latifah fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Queen Latifah fans also like?

Beyond Queen Latifah itself, the audience over-indexes on Michigan International Speedway (92.02×), Paula Patton (51.28×), Maya Rudolph (34.25×), and Forest Whitaker (40.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Queen Latifah audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Queen Latifah. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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