Queen Latifah Audience in United States

Queen Latifah logo

Queen Latifah has an estimated audience of 3,719,434 people in United States. 67.9% are female, 32.1% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: Terrence Howard, Michigan International Speedway, Paula Patton, Forest Whitaker, Maya Rudolph.

The average Queen Latifah fan in United States is 41.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Terrence Howard, Michigan International Speedway, Paula Patton, with strongest over-indexing on Terrence Howard (61.7× the country average). Demographically, the Queen Latifah audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Queen Latifah fans

Demographic split for Queen Latifah audience in United States
MetricValue
Female67.9%
Male32.1%
Average age41.9
Estimated audience size3,719,434

Audience persona

The typical Queen Latifah fan in United States is more female, around 41.9 years old, with strong Risk Appetite tendencies and a notable affinity for Terrence Howard.

Top regions in United States

Top regions ranked by reach for Queen Latifah in United States
RegionReachAffinity
California367,4170.9×
Texas365,4891.14×
Florida269,3381.07×
New York213,2171.03×
Georgia190,6581.66×
North Carolina154,9171.38×
Illinois135,6261.09×
Pennsylvania127,2011.02×
Ohio124,8181.09×
Michigan107,7371.11×
Virginia104,3841.15×
Tennessee97,9551.31×
New Jersey97,9311.04×
Maryland89,1831.39×
South Carolina80,5111.44×
Louisiana79,3891.66×
Alabama75,2531.45×
Arizona74,0750.98×
Indiana72,4721.07×
Missouri64,8341.08×
Washington62,7990.84×
Massachusetts60,0680.82×
Mississippi54,8131.79×
Kentucky48,8651.05×
Colorado48,3400.82×
Oklahoma45,6921.11×
Wisconsin44,7940.8×
Minnesota41,6290.78×
Arkansas37,6891.23×
Nevada36,9731.03×
Connecticut35,5210.95×
Oregon33,6820.79×
Kansas26,4680.9×
Utah23,0270.69×
Iowa22,9270.75×
New Mexico20,7541.11×
West Virginia14,5110.84×
Nebraska13,5760.73×
Idaho13,5250.73×
Delaware13,0481.27×
Hawaii12,5620.79×
Washington, District of Columbia11,6651.04×
Rhode Island9,7490.82×
New Hampshire9,5160.65×
Maine9,1600.69×
Montana7,0420.68×
South Dakota5,6000.65×
Alaska5,4880.69×
North Dakota4,8320.63×
Vermont3,8280.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Queen Latifah audience
BrandAffinityCategory
Terrence Howard61.7×Movies & TV
Michigan International Speedway92.02×Sports
Paula Patton51.28×Movies & TV
Forest Whitaker40.42×Movies & TV
Maya Rudolph34.25×Movies & TV
Moonlight (TV series)36.17×Movies & TV
Wilmer Valderrama39.65×Movies & TV
Sneaky Pete37.67×Movies & TV
Euphoria4.26×Movies & TV
Rashida Jones27.78×Movies & TV
Don Cheadle32.15×Movies & TV
Laurence Fishburne22.8×Movies & TV
Vanessa Morgan36.03×Movies & TV
Whoopi Goldberg18.73×Movies & TV
André 300037.22×Music & Radio
Devious Maids41.26×Movies & TV
America Ferrera23.54×Movies & TV
Salma Hayek10.68×Movies & TV
Regina King19.01×Movies & TV
Ugly Betty29.88×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Queen Latifah audience
TraitClusterScore
Risk AppetiteTHRILL1.63
Luxury OrientationPREMIUM1.39
ExtroversionTHRILL1.19
Urban LifestyleOPEN1.18
Community OrientationOPEN1.18
Family OrientationCONSERVATISM1.18

Worldwide distribution

Worldwide audience distribution share by country for Queen Latifah
CountryShare
United States51.3%
Brazil6.1%
United Kingdom5.0%

See Queen Latifah audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Queen Latifah have in United States?

Queen Latifah has an estimated audience of 3,719,434 people in United States, concentrated in California and Texas.

What is the gender split and age of Queen Latifah fans?

67.9% of Queen Latifah fans are female, 32.1% are male, with an average age of 41.9 years.

Which brands do Queen Latifah fans like most?

Queen Latifah fans show strongest brand affinity for Terrence Howard (61.7×), Michigan International Speedway (92.02×), and Paula Patton (51.28×) over the country average.

Where do Queen Latifah fans live in United States?

Queen Latifah fans in United States are most concentrated in California (reach 367,417), Texas (reach 365,489), and Florida (reach 269,338). These three regions account for the largest share of the active audience.

What other brands do Queen Latifah fans also like?

Beyond Queen Latifah itself, the audience over-indexes on Michigan International Speedway (92.02×), Paula Patton (51.28×), Forest Whitaker (40.42×), and Maya Rudolph (34.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Queen Latifah. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.