Rascasse Audience Intelligence

Rashida Jones Audience in United States

A data profile of the people who buy, follow and care about Rashida Jones in United States — modelled from more than twelve digital signal sources. Rashida Jones has an estimated audience of 2,832,596 people in United States.

#598among Actor Actress or TV Star in United States#1703among Person in United States#1464in Movies & TV

The average Rashida Jones fan in United States is 42.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Josh Gad, Eurostar, Evan Rachel Wood, with strongest over-indexing on Josh Gad (80.84× the country average).

Demographically, the Rashida Jones audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rashida Jones fan in United States is more female, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Josh Gad.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rashida Jones profile in United States.

Audience size
2.8M
in United States
Gender
60.5%♀
39.5% male
Age
42.6
average years
Country rank
#10788
Person in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rashida Jones fans

60.5% are female, 39.5% are male, average age 42.6.

Fig. 02

Gender split

60.5%
Female
39.5%
Male
Demographic split for Rashida Jones audience in United States
MetricValue
Female60.5%
Male39.5%
Average age42.6
Estimated audience size2,832,596
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Rashida Jones audience in United States
Age bracketShare%
16-1912%
20-2917%
30-3921%
40-4921%
50+28%
Fig. 04

Worldwide distribution

45.0%

of the worldwide Rashida Jones audience comes from United States.

Worldwide audience distribution share by country for Rashida Jones
CountryShare
United States45.0%
United Kingdom6.2%
Canada5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rashida Jones audience in United States is strongest.

Fig. 05

Top regions by affinity

Rashida Jones fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K1.31×
02Washington~80K1.26×
03Oregon~40K1.24×
04Massachusetts~70K1.23×
05Maryland~60K1.18×
06Colorado~60K1.18×
07Utah~30K1.18×
08California~400K1.16×
09New York~200K1.15×
10Connecticut~40K1.15×
11Illinois~100K1.13×
12Vermont~6K1.11×
13Virginia~80K1.10×
14New Jersey~80K1.09×
15Minnesota~50K1.07×
16New Hampshire~10K1.06×
17Pennsylvania~100K1.04×
18Ohio~100K1.04×
19Georgia~100K1.04×
20Maine~10K1.04×
21Rhode Island~10K1.04×
22Michigan~80K1.03×
23Missouri~50K1.02×
24Wisconsin~50K1.02×
25Idaho~20K1.02×
26North Carolina~90K1.00×
27Delaware~8K0.99×
28Arizona~60K0.98×
29Tennessee~60K0.97×
30Indiana~50K0.97×
31Nevada~30K0.95×
32Montana~8K0.95×
33South Carolina~40K0.94×
34Oklahoma~30K0.94×
35Kansas~20K0.94×
36Texas~200K0.92×
37Alaska~6K0.92×
38Nebraska~10K0.91×
39Hawaii~10K0.91×
40Iowa~20K0.89×
41New Mexico~10K0.88×
42Kentucky~30K0.87×
43Florida~200K0.86×
44Alabama~40K0.84×
45Louisiana~30K0.84×
46Arkansas~20K0.82×
47North Dakota~5K0.81×
48South Dakota~6K0.80×
49Mississippi~20K0.76×
50West Virginia~10K0.76×
Fig. 06

Affinity by region

Affinity by region — Rashida Jones, United States
0.76×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rashida Jones audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rashida Jones audience
#·InterestCategoryAffinity×
01EurostarCars & Mobility147.37×
02Sharp AquosTechnology & Electronics131.58×
03Josh GadMovies & TV80.84×
04Evan Rachel WoodMovies & TV72.68×
05Forest WhitakerMovies & TV60.27×
06Ugly BettyMovies & TV55.02×
07Don CheadleMovies & TV48.27×
08Terrence HowardMovies & TV43.06×
09Jon FavreauMovies & TV39.90×
10Bordeaux wineFood & Beverages39.01×
11America FerreraMovies & TV38.09×
12Wilmer ValderramaMovies & TV36.63×
13The EqualizerMovies & TV33.01×
14Laurence FishburneMovies & TV30.91×
15Black Mirror (TV series)Movies & TV30.40×
16Queen LatifahMusic & Radio27.78×
17Josh DuhamelFashion & Accessoires23.22×
18Black Panther (film)Movies & TV23.03×
19Angela BassettMovies & TV22.22×
20Political satireLiterature22.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rashida Jones audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rashida Jones audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.13×
Convenience OrientationPREMIUM2.13×
Quality AwarenessPREMIUM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rashida Jones audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.58×
Healthy LifestyleBALANCE0.80×
Pet OwnershipJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rashida Jones have in United States?

Rashida Jones has an estimated audience of 2,832,596 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rashida Jones fans?

60.5% of Rashida Jones fans are female, 39.5% are male, with an average age of 42.6 years.

03

Which brands do Rashida Jones fans like most?

Rashida Jones fans show strongest brand affinity for Josh Gad (80.84×), Eurostar (147.37×), and Evan Rachel Wood (72.68×) over the country average.

04

Where do Rashida Jones fans live in United States?

Rashida Jones fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Rashida Jones fans also like?

Beyond Rashida Jones itself, the audience over-indexes on Eurostar (147.37×), Evan Rachel Wood (72.68×), Forest Whitaker (60.27×), and America Ferrera (38.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Rashida Jones audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rashida Jones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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