Rashida Jones Audience in United States

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Rashida Jones has an estimated audience of 3,064,384 people in United States. 60.5% are female, 39.5% are male, average age 42.6. Top regions: California, Texas, New York. Top brand affinities: Mount Kilimanjaro, Personality, Tiara, Nia Jax, Dog breed.

The average Rashida Jones fan in United States is 42.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Mount Kilimanjaro, Personality, Tiara, with strongest over-indexing on Mount Kilimanjaro (215.92× the country average). Demographically, the Rashida Jones audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Rashida Jones fans

Demographic split for Rashida Jones audience in United States
MetricValue
Female60.5%
Male39.5%
Average age42.6
Estimated audience size3,064,384

Audience persona

The typical Rashida Jones fan in United States is more female, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Mount Kilimanjaro.

Top regions in United States

Top regions ranked by reach for Rashida Jones in United States
RegionReachAffinity
California408,2451.21×
Texas251,1130.95×
New York209,8341.23×
Florida185,6830.9×
Illinois123,9521.21×
Pennsylvania109,2011.06×
Ohio103,3041.09×
Georgia103,2191.09×
North Carolina97,2331.05×
New Jersey88,7251.14×
Virginia85,2761.14×
Michigan84,0671.05×
Washington80,7581.31×
Massachusetts76,8331.27×
Maryland63,6511.21×
Arizona61,1980.98×
Tennessee61,1150.99×
Colorado57,7451.2×
Indiana54,6840.98×
Missouri50,8471.03×
Minnesota48,0791.1×
Wisconsin47,4111.03×
South Carolina44,4820.96×
Oregon44,3231.26×
Alabama36,2180.85×
Connecticut36,1421.18×
Kentucky33,1780.86×
Louisiana32,9750.83×
Oklahoma32,2210.95×
Utah30,8351.12×
Nevada27,6430.93×
Kansas22,5370.93×
Iowa22,0850.87×
Arkansas20,4120.81×
Mississippi18,3240.73×
Idaho14,8270.96×
Nebraska13,7170.89×
New Mexico12,8870.84×
Washington, District of Columbia12,3901.35×
New Hampshire12,2831.02×
Hawaii11,6230.88×
Maine11,2151.02×
Rhode Island9,9821.02×
West Virginia9,9490.7×
Delaware8,0700.95×
Montana7,4560.88×
Vermont5,6541.05×
Alaska5,2940.81×
South Dakota4,9670.7×
North Dakota4,4220.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rashida Jones audience
BrandAffinityCategory
Mount Kilimanjaro215.92×Travel & Leisure
Personality17.47×Business & Career
Tiara20×Politics & Society
Nia Jax20.18×Sports
Dog breed2×Pets & Animals
Chromebook9.52×Technology & Electronics
Collectable1.77×Kids & Family
Elsword17.55×Games
Whataburger1.89×Food & Beverages
Combat sport1.61×Sports
Pillow1.93×Home & Garden
Cambridge, Ontario42.08×Travel & Leisure
Natural rubber1.57×Cars & Mobility
Huánuco7.93×Travel & Leisure
Horeca11.69×Travel & Leisure
Nebraska2.03×Travel & Leisure
Litter box1.52×Pets & Animals
Kearny, New Jersey18.62×Travel & Leisure
3D printing1.68×Technology & Electronics
Google Photos1.59×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rashida Jones audience
TraitClusterScore
PatriotismCONSERVATISM2.09
Quality AwarenessPREMIUM1.74
Urban LifestyleOPEN1.66
Community OrientationOPEN1.62
Convenience OrientationPREMIUM1.57
SustainabilityBALANCE1.52

Worldwide distribution

Worldwide audience distribution share by country for Rashida Jones
CountryShare
United States46.2%
United Kingdom6.8%
Canada5.3%

See Rashida Jones audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Rashida Jones have in United States?

Rashida Jones has an estimated audience of 3,064,384 people in United States, concentrated in California and Texas.

What is the gender split and age of Rashida Jones fans?

60.5% of Rashida Jones fans are female, 39.5% are male, with an average age of 42.6 years.

Which brands do Rashida Jones fans like most?

Rashida Jones fans show strongest brand affinity for Mount Kilimanjaro (215.92×), Personality (17.47×), and Tiara (20×) over the country average.

Where do Rashida Jones fans live in United States?

Rashida Jones fans in United States are most concentrated in California (reach 408,245), Texas (reach 251,113), and New York (reach 209,834). These three regions account for the largest share of the active audience.

What other brands do Rashida Jones fans also like?

Beyond Rashida Jones itself, the audience over-indexes on Personality (17.47×), Tiara (20×), Nia Jax (20.18×), and Dog breed (2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rashida Jones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.