Rascasse Audience Intelligence

Wilmer Valderrama Audience in United States

A data profile of the people who buy, follow and care about Wilmer Valderrama in United States — modelled from more than twelve digital signal sources. Wilmer Valderrama has an estimated audience of 1,698,418 people in United States.

#1040among Actor Actress or TV Star in United States#3121among Person in United States#2612in Movies & TV

The average Wilmer Valderrama fan in United States is 45.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Benicio del Toro, Maya Rudolph, Moonlight (TV series), with strongest over-indexing on Benicio del Toro (81.22× the country average).

Demographically, the Wilmer Valderrama audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Tradition, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wilmer Valderrama fan in United States is more female, around 45.7 years old, with strong Tradition tendencies and a notable affinity for Benicio del Toro.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wilmer Valderrama profile in United States.

Audience size
1.7M
in United States
Gender
56.1%♀
43.9% male
Age
45.7
average years
Country rank
#16168
Person in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wilmer Valderrama fans

56.1% are female, 43.9% are male, average age 45.7.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for Wilmer Valderrama audience in United States
MetricValue
Female56.1%
Male43.9%
Average age45.7
Estimated audience size1,698,418
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the Wilmer Valderrama audience in United States
Age bracketShare%
16-1911%
20-2913%
30-3916%
40-4921%
50+40%
Fig. 04

Worldwide distribution

53.7%

of the worldwide Wilmer Valderrama audience comes from United States.

Worldwide audience distribution share by country for Wilmer Valderrama
CountryShare
United States53.7%
Germany7.0%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wilmer Valderrama audience in United States is strongest.

Fig. 05

Top regions by affinity

Wilmer Valderrama fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~10K1.24×
02Arizona~40K1.18×
03Idaho~10K1.18×
04Oklahoma~20K1.15×
05Ohio~60K1.13×
06Indiana~40K1.13×
07Missouri~30K1.13×
08West Virginia~9K1.12×
09Wisconsin~30K1.10×
10Arkansas~20K1.09×
11Montana~5K1.08×
12Kentucky~20K1.07×
13Iowa~20K1.07×
14Michigan~50K1.06×
15North Dakota~4K1.06×
16Oregon~20K1.05×
17Kansas~10K1.05×
18Nebraska~9K1.05×
19Wyoming~3K1.05×
20Texas~200K1.04×
21Tennessee~40K1.04×
22Utah~20K1.04×
23California~200K1.02×
24Illinois~60K1.00×
25Colorado~30K1.00×
26Maine~6K1.00×
27Washington~30K0.99×
28Minnesota~20K0.98×
29Nevada~20K0.98×
30New Hampshire~7K0.98×
31South Dakota~4K0.98×
32Florida~100K0.97×
33Pennsylvania~60K0.97×
34Alabama~20K0.97×
35North Carolina~50K0.94×
36Mississippi~10K0.94×
37Alaska~3K0.94×
38South Carolina~20K0.92×
39Delaware~4K0.92×
40Louisiana~20K0.91×
41Rhode Island~5K0.91×
42Connecticut~20K0.89×
43Hawaii~7K0.89×
44Virginia~40K0.88×
45New York~80K0.87×
46Georgia~50K0.87×
47Maryland~30K0.86×
48Washington, District of Columbia~4K0.84×
49New Jersey~40K0.83×
50Massachusetts~30K0.81×
Fig. 06

Affinity by region

Affinity by region — Wilmer Valderrama, United States
0.81×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wilmer Valderrama audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wilmer Valderrama audience
#·InterestCategoryAffinity×
01Jaime CamilMovies & TV85.48×
02Benicio del ToroMovies & TV81.22×
03Paula PattonMovies & TV72.07×
04Guillermo OchoaSports71.84×
05Moonlight (TV series)Movies & TV64.80×
06Terrence HowardMovies & TV63.75×
07Maya RudolphMovies & TV58.42×
08Sneaky PeteMovies & TV58.25×
09Forest WhitakerMovies & TV55.13×
10Ugly BettyMovies & TV54.96×
11Eugenio DerbezMovies & TV52.23×
12Antonio BanderasMovies & TV51.02×
13America FerreraMovies & TV50.04×
14AnxiousMusic & Radio49.62×
15Don CheadleMovies & TV46.97×
16Rashida JonesMovies & TV36.63×
17Laurence FishburneMovies & TV36.22×
18Queen LatifahMusic & Radio29.24×
19Regina KingMovies & TV26.93×
20Salma HayekMovies & TV23.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wilmer Valderrama audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wilmer Valderrama audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.90×
Risk AppetiteTHRILL1.83×
SpiritualityBALANCE1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wilmer Valderrama audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.82×
Luxury OrientationPREMIUM0.87×
Pet OwnershipJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wilmer Valderrama have in United States?

Wilmer Valderrama has an estimated audience of 1,698,418 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wilmer Valderrama fans?

56.1% of Wilmer Valderrama fans are female, 43.9% are male, with an average age of 45.7 years.

03

Which brands do Wilmer Valderrama fans like most?

Wilmer Valderrama fans show strongest brand affinity for Benicio del Toro (81.22×), Maya Rudolph (58.42×), and Moonlight (TV series) (64.8×) over the country average.

04

Where do Wilmer Valderrama fans live in United States?

Wilmer Valderrama fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Wilmer Valderrama fans also like?

Beyond Wilmer Valderrama itself, the audience over-indexes on Maya Rudolph (58.42×), Moonlight (TV series) (64.8×), America Ferrera (50.04×), and Paula Patton (72.07×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Wilmer Valderrama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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