Salma Hayek Audience in United States

Salma Hayek logo

Salma Hayek has an estimated audience of 10,419,456 people in United States. 61.9% are female, 38.1% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: Food, Child, Hobby Lobby, Lowe's, Money.

The average Salma Hayek fan in United States is 42.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Food, Child, Hobby Lobby, with strongest over-indexing on Food (1.62× the country average). Demographically, the Salma Hayek audience skews more female with an average age of 42.6, and over-indexes on personality traits such as DIY Mentality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Salma Hayek fans

Demographic split for Salma Hayek audience in United States
MetricValue
Female61.9%
Male38.1%
Average age42.6
Estimated audience size10,419,456

Audience persona

The typical Salma Hayek fan in United States is more female, around 42.6 years old, with strong DIY Mentality tendencies and a notable affinity for Food.

Top regions in United States

Top regions ranked by reach for Salma Hayek in United States
RegionReachAffinity
California1,643,3751.43×
Texas1,273,4421.42×
Florida788,7681.12×
New York636,1911.09×
Illinois397,1191.14×
Pennsylvania329,1640.94×
Georgia328,2731.02×
North Carolina314,7791×
Ohio307,4750.96×
Arizona304,6961.43×
New Jersey280,0111.06×
Michigan262,8690.96×
Virginia245,3300.97×
Washington237,7951.14×
Tennessee207,4450.99×
Massachusetts202,5690.99×
Indiana194,1661.02×
Colorado187,4411.14×
Maryland166,1160.93×
Missouri161,8040.96×
Wisconsin150,5240.96×
South Carolina140,2600.89×
Alabama138,0570.95×
Minnesota136,8810.92×
Nevada135,4711.34×
Louisiana130,0450.97×
Oklahoma129,3421.12×
Oregon128,7461.08×
Kentucky122,8260.94×
Connecticut102,1380.98×
Utah96,4911.03×
Kansas86,5681.05×
Arkansas85,0780.99×
Iowa80,6700.94×
New Mexico75,2241.44×
Mississippi68,2560.8×
Nebraska53,0031.01×
Idaho51,7690.99×
Hawaii42,8600.96×
West Virginia39,9610.82×
New Hampshire32,9260.8×
Rhode Island28,9350.87×
Maine28,9180.77×
Montana25,8850.9×
Washington, District of Columbia25,6610.82×
Delaware21,7130.76×
Alaska20,4840.92×
South Dakota19,6250.81×
North Dakota18,7480.88×
Wyoming13,4190.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Salma Hayek audience
BrandAffinityCategory
Food1.62×Food & Beverages
Child1.57×Kids & Family
Hobby Lobby1.94×Home & Garden
Lowe's1.64×Shopping
Money1.5×Business & Career
Pinterest1.5×Internet & Social Media
Dollar General1.73×Shopping
Household1.95×Home & Garden
Dollar Tree1.7×Shopping
Aldi1.65×Shopping
Rose Byrne5.32×Movies & TV
Kohl's1.51×Shopping
Bed1.82×Home & Garden
Mexico1.77×Travel & Leisure
Home Appliances1.57×Home & Garden
Home repair1.78×Home & Garden
Glenn Close5.2×Movies & TV
Grandparent1.82×Kids & Family
Hollywood1.65×Travel & Leisure
Local news1.52×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Salma Hayek audience
TraitClusterScore
DIY MentalityTHRILL1.21
IndulgenceJOY1.18
Quality AwarenessPREMIUM1.18
ExtroversionTHRILL1.15
Convenience OrientationPREMIUM1.15
CreativityOPEN1.12

Worldwide distribution

Worldwide audience distribution share by country for Salma Hayek
CountryShare
United States30.6%
Germany6.1%
United Kingdom5.5%

See Salma Hayek audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Salma Hayek have in United States?

Salma Hayek has an estimated audience of 10,419,456 people in United States, concentrated in California and Texas.

What is the gender split and age of Salma Hayek fans?

61.9% of Salma Hayek fans are female, 38.1% are male, with an average age of 42.6 years.

Which brands do Salma Hayek fans like most?

Salma Hayek fans show strongest brand affinity for Food (1.62×), Child (1.57×), and Hobby Lobby (1.94×) over the country average.

Where do Salma Hayek fans live in United States?

Salma Hayek fans in United States are most concentrated in California (reach 1,643,375), Texas (reach 1,273,442), and Florida (reach 788,768). These three regions account for the largest share of the active audience.

What other brands do Salma Hayek fans also like?

Beyond Salma Hayek itself, the audience over-indexes on Child (1.57×), Hobby Lobby (1.94×), Lowe's (1.64×), and Money (1.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Salma Hayek. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.