Rascasse Audience Intelligence

Salma Hayek Audience in United States

A data profile of the people who buy, follow and care about Salma Hayek in United States — modelled from more than twelve digital signal sources. Salma Hayek has an estimated audience of 9,520,841 people in United States.

#67among Actor Actress or TV Star in United States#212among Person in United States#284in Movies & TV

The average Salma Hayek fan in United States is 42.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Food, Lindsey Graham, Child, with strongest over-indexing on Food (1.62× the country average).

Demographically, the Salma Hayek audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Need for Security, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Salma Hayek fan in United States is more female, around 42.6 years old, with strong Need for Security tendencies and a notable affinity for Food.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Salma Hayek profile in United States.

Audience size
9.5M
in United States
Gender
61.9%♀
38.1% male
Age
42.6
average years
Country rank
#3755
Person in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Salma Hayek fans

61.9% are female, 38.1% are male, average age 42.6.

Fig. 02

Gender split

61.9%
Female
38.1%
Male
Demographic split for Salma Hayek audience in United States
MetricValue
Female61.9%
Male38.1%
Average age42.6
Estimated audience size9,520,841
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Salma Hayek audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3920%
40-4924%
50+27%
Fig. 04

Worldwide distribution

28.7%

of the worldwide Salma Hayek audience comes from United States.

Worldwide audience distribution share by country for Salma Hayek
CountryShare
United States28.7%
Germany6.8%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Salma Hayek audience in United States is strongest.

Fig. 05

Top regions by affinity

Salma Hayek fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~80K1.52×
02Arizona~300K1.40×
03Texas~1M1.36×
04California~1.5M1.35×
05Nevada~100K1.32×
06Washington~200K1.11×
07Oklahoma~100K1.11×
08Illinois~400K1.10×
09Colorado~200K1.10×
10Utah~100K1.08×
11Florida~800K1.07×
12Oregon~100K1.07×
13Kansas~90K1.04×
14Idaho~50K1.04×
15Alaska~20K1.04×
16New Jersey~300K1.03×
17New York~600K1.01×
18Indiana~200K1.01×
19Nebraska~50K1.01×
20Arkansas~90K1.00×
21Georgia~300K0.98×
22Connecticut~100K0.98×
23North Carolina~300K0.97×
24Tennessee~200K0.97×
25Kentucky~100K0.97×
26Hawaii~40K0.97×
27Massachusetts~200K0.96×
28Missouri~200K0.96×
29Louisiana~100K0.95×
30Montana~30K0.95×
31Michigan~300K0.94×
32Wisconsin~100K0.94×
33Alabama~100K0.94×
34Iowa~80K0.94×
35North Dakota~20K0.94×
36Virginia~200K0.93×
37Pennsylvania~300K0.92×
38Ohio~300K0.92×
39Wyoming~10K0.92×
40Maryland~200K0.91×
41Minnesota~100K0.91×
42Rhode Island~30K0.91×
43West Virginia~40K0.88×
44South Carolina~100K0.87×
45South Dakota~20K0.87×
46Delaware~20K0.84×
47Mississippi~70K0.83×
48New Hampshire~30K0.83×
49Maine~30K0.82×
50Washington, District of Columbia~30K0.80×
Fig. 06

Affinity by region

Affinity by region — Salma Hayek, United States
0.80×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Salma Hayek audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Salma Hayek audience
#·InterestCategoryAffinity×
01Rose ByrneMovies & TV5.32×
02Glenn CloseMovies & TV5.20×
03Nancy MacePolitics & Society2.36×
04Melania TrumpPolitics & Society2.08×
05Lindsey GrahamPolitics & Society2.06×
06HouseholdHome & Garden1.95×
07Hobby LobbyHome & Garden1.94×
08BedHome & Garden1.82×
09Sam's ClubShopping1.79×
10Home repairHome & Garden1.78×
11MexicoTravel & Leisure1.77×
12Dollar GeneralShopping1.73×
13Dollar TreeShopping1.70×
14AldiShopping1.65×
15FoodFood & Beverages1.62×
16ChildKids & Family1.57×
17Home AppliancesHome & Garden1.57×
18Kohl'sShopping1.51×
19MoneyBusiness & Career1.50×
20PinterestInternet & Social Media1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Salma Hayek audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Salma Hayek audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.51×
Community OrientationOPEN1.48×
Family OrientationCONSERVATISM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Salma Hayek audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.72×
Early Adopter MentalityPOWER0.77×
Risk AppetiteTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Salma Hayek have in United States?

Salma Hayek has an estimated audience of 9,520,841 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Salma Hayek fans?

61.9% of Salma Hayek fans are female, 38.1% are male, with an average age of 42.6 years.

03

Which brands do Salma Hayek fans like most?

Salma Hayek fans show strongest brand affinity for Food (1.62×), Lindsey Graham (2.06×), and Child (1.57×) over the country average.

04

Where do Salma Hayek fans live in United States?

Salma Hayek fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Salma Hayek fans also like?

Beyond Salma Hayek itself, the audience over-indexes on Lindsey Graham (2.06×), Child (1.57×), Hobby Lobby (1.94×), and Sam's Club (1.79×) compared to the United States average.

Appendix

Explore more audiences

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How to read this data

Audience size is the estimated number of people in United States who actively search for Salma Hayek. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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