Rascasse Audience Intelligence

Snowfall (TV series) Audience in United States

A data profile of the people who buy, follow and care about Snowfall (TV series) in United States — modelled from more than twelve digital signal sources. Snowfall (TV series) has an estimated audience of 3,931,979 people in United States.

#296among Movie / TV Show / Series in United States#912in Movies & TV

The average Snowfall (TV series) fan in United States is 42.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Diane Keaton, Snowpiercer, Marlon Brando, with strongest over-indexing on Diane Keaton (31.91× the country average).

Demographically, the Snowfall (TV series) audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Snowfall (TV series) fan in United States is more female, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Diane Keaton.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Snowfall (TV series) profile in United States.

Audience size
3.9M
in United States
Gender
55.7%♀
44.3% male
Age
42.5
average years
Country rank
#8151
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Snowfall (TV series) viewers

55.7% are female, 44.3% are male, average age 42.5.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for Snowfall (TV series) audience in United States
MetricValue
Female55.7%
Male44.3%
Average age42.5
Estimated audience size3,931,979
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Snowfall (TV series) audience in United States
Age bracketShare%
16-1910%
20-2919%
30-3922%
40-4924%
50+25%
Fig. 04

Worldwide distribution

31.0%

of the worldwide Snowfall (TV series) audience comes from United States.

Worldwide audience distribution share by country for Snowfall (TV series)
CountryShare
United States31.0%
Brazil6.4%
France5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Snowfall (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Snowfall (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~50K1.45×
02Louisiana~70K1.42×
03Georgia~200K1.38×
04Texas~500K1.36×
05Alabama~70K1.32×
06Maryland~90K1.26×
07California~500K1.20×
08South Carolina~70K1.17×
09Oklahoma~50K1.17×
10North Carolina~100K1.15×
11Arizona~90K1.14×
12Nevada~40K1.13×
13Arkansas~40K1.13×
14New Mexico~20K1.13×
15Florida~300K1.11×
16Illinois~100K1.10×
17Delaware~10K1.09×
18Kentucky~50K1.07×
19Michigan~100K1.06×
20Virginia~100K1.06×
21Tennessee~80K1.06×
22New Jersey~100K1.05×
23Indiana~80K1.05×
24Connecticut~40K1.03×
25Kansas~30K1.03×
26New York~200K1.02×
27Ohio~100K1.02×
28Missouri~60K1.01×
29Pennsylvania~100K1.00×
30Massachusetts~80K0.97×
31Rhode Island~10K0.97×
32Nebraska~20K0.94×
33Colorado~60K0.91×
34Washington, District of Columbia~10K0.91×
35Iowa~30K0.90×
36Washington~70K0.88×
37Alaska~7K0.88×
38Minnesota~50K0.86×
39West Virginia~20K0.84×
40North Dakota~7K0.84×
41Wisconsin~50K0.83×
42Oregon~40K0.82×
43Hawaii~10K0.80×
44South Dakota~7K0.80×
45Utah~30K0.75×
46Wyoming~4K0.75×
47Idaho~10K0.72×
48New Hampshire~10K0.68×
49Montana~7K0.68×
50Maine~9K0.65×
Fig. 06

Affinity by region

Affinity by region — Snowfall (TV series), United States
0.65×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Snowfall (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Snowfall (TV series) audience
#·InterestCategoryAffinity×
01SnowpiercerMovies & TV86.73×
02Boardwalk EmpireMovies & TV53.65×
03Marlon BrandoMovies & TV41.19×
04Devious MaidsMovies & TV39.81×
05Michael SheenMovies & TV38.67×
06Al PacinoMovies & TV33.22×
07Diane KeatonMovies & TV31.91×
08Ugly BettyMovies & TV31.46×
09Forest WhitakerMovies & TV30.83×
10Kate BeckinsaleMovies & TV29.04×
11Javier BardemMovies & TV26.89×
12The EqualizerMovies & TV26.43×
13Terrence HowardMovies & TV24.28×
14America FerreraMovies & TV21.78×
15Black Mirror (TV series)Movies & TV19.69×
16Maya RudolphMovies & TV19.40×
17Black Panther (film)Movies & TV17.12×
18Eva LongoriaMovies & TV14.07×
19Dakota FanningMovies & TV13.37×
20Teyana TaylorMovies & TV11.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Snowfall (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Snowfall (TV series) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.03×
Convenience OrientationPREMIUM1.84×
Urban LifestyleOPEN1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Snowfall (TV series) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.57×
Design AffinityPREMIUM0.62×
CreativityOPEN0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Snowfall (TV series) have in United States?

Snowfall (TV series) has an estimated audience of 3,931,979 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Snowfall (TV series) viewers?

55.7% of Snowfall (TV series) fans are female, 44.3% are male, with an average age of 42.5 years.

03

Which brands do Snowfall (TV series) fans like most?

Snowfall (TV series) fans show strongest brand affinity for Diane Keaton (31.91×), Snowpiercer (86.73×), and Marlon Brando (41.19×) over the country average.

04

Where do Snowfall (TV series) fans live in United States?

Snowfall (TV series) fans in United States are most concentrated in California (reach ~500K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Snowfall (TV series) fans also like?

Beyond Snowfall (TV series) itself, the audience over-indexes on Snowpiercer (86.73×), Marlon Brando (41.19×), Al Pacino (33.22×), and Boardwalk Empire (53.65×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Snowfall (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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