Snowfall (TV series) Audience in United States

Snowfall (TV series) logo

Snowfall (TV series) has an estimated audience of 3,958,962 people in United States. 55.7% are female, 44.3% are male, average age 42.5. Top regions: California, Texas, Florida. Top brand affinities: Cryptic crossword, Personality, Nia Jax, Product design, Home construction.

The average Snowfall (TV series) fan in United States is 42.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Cryptic crossword, Personality, Nia Jax, with strongest over-indexing on Cryptic crossword (46.54× the country average). Demographically, the Snowfall (TV series) audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Snowfall (TV series) fans

Demographic split for Snowfall (TV series) audience in United States
MetricValue
Female55.7%
Male44.3%
Average age42.5
Estimated audience size3,958,962

Audience persona

The typical Snowfall (TV series) fan in United States is more female, around 42.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Cryptic crossword.

Top regions in United States

Top regions ranked by reach for Snowfall (TV series) in United States
RegionReachAffinity
California549,2971.26×
Texas485,8461.43×
Florida310,9501.16×
New York242,2981.1×
Georgia178,1261.46×
Illinois150,8971.14×
North Carolina139,1571.17×
Pennsylvania136,7441.03×
Ohio123,1601.01×
Michigan111,9691.08×
New Jersey106,6121.06×
Virginia104,9751.09×
Arizona96,5961.19×
Maryland88,6551.3×
Tennessee85,8001.08×
Indiana76,8041.06×
Massachusetts76,7450.98×
Louisiana75,2111.47×
Alabama75,1101.36×
Washington72,8020.92×
South Carolina72,2491.21×
Missouri64,5541.01×
Colorado57,4210.92×
Kentucky51,6111.04×
Oklahoma51,2251.17×
Minnesota48,4850.85×
Wisconsin48,2910.81×
Mississippi47,4771.46×
Nevada45,3241.18×
Connecticut40,7971.03×
Oregon37,7140.83×
Arkansas35,4591.09×
Kansas31,9311.02×
Iowa28,5900.88×
Utah26,7780.76×
New Mexico21,9001.1×
Nebraska17,8170.9×
West Virginia14,0360.76×
Idaho13,5810.68×
Hawaii13,5240.79×
Rhode Island11,9770.95×
Delaware10,6760.98×
Washington, District of Columbia10,5280.88×
New Hampshire9,8880.63×
Maine8,6600.61×
Alaska6,8650.81×
Montana6,7590.62×
South Dakota6,6120.72×
North Dakota6,1570.76×
Wyoming3,8440.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Snowfall (TV series) audience
BrandAffinityCategory
Cryptic crossword46.54×Technology & Electronics
Personality11.37×Business & Career
Nia Jax16.82×Sports
Product design3.01×Business & Career
Home construction1.68×Home & Garden
Litter box2.42×Pets & Animals
Personalised Gifts4.81×Home & Garden
3D printing2.67×Technology & Electronics
Jab Tak Hai Jaan33.88×Movies & TV
UK garage4.95×Music & Radio
Graham Greene5.29×Literature
Google Photos2.02×Technology & Electronics
Chili con carne6.5×Food & Beverages
Israel1.63×Travel & Leisure
Suhr Guitars14.28×Music & Radio
Nationality1.58×Politics & Society
Nick Jr. (Australia)5.7×Kids & Family
Hamden, Connecticut11.74×Travel & Leisure
Monogram2.26×Home & Garden
IS (Infinite Stratos)2.22×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Snowfall (TV series) audience
TraitClusterScore
Early Adopter MentalityPOWER1.55
Urban LifestyleOPEN1.46
ExtroversionTHRILL1.44
PatriotismCONSERVATISM1.44
TraditionCONSERVATISM1.35
LGBTQ+ IdentityOPEN1.34

Worldwide distribution

Worldwide audience distribution share by country for Snowfall (TV series)
CountryShare
United States31.4%
France5.9%
Brazil5.7%

See Snowfall (TV series) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Snowfall (TV series) have in United States?

Snowfall (TV series) has an estimated audience of 3,958,962 people in United States, concentrated in California and Texas.

What is the gender split and age of Snowfall (TV series) fans?

55.7% of Snowfall (TV series) fans are female, 44.3% are male, with an average age of 42.5 years.

Which brands do Snowfall (TV series) fans like most?

Snowfall (TV series) fans show strongest brand affinity for Cryptic crossword (46.54×), Personality (11.37×), and Nia Jax (16.82×) over the country average.

Where do Snowfall (TV series) fans live in United States?

Snowfall (TV series) fans in United States are most concentrated in California (reach 549,297), Texas (reach 485,846), and Florida (reach 310,950). These three regions account for the largest share of the active audience.

What other brands do Snowfall (TV series) fans also like?

Beyond Snowfall (TV series) itself, the audience over-indexes on Personality (11.37×), Nia Jax (16.82×), Product design (3.01×), and Home construction (1.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Snowfall (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.