Rascasse Audience Intelligence

Snowpiercer Audience in United States

A data profile of the people who buy, follow and care about Snowpiercer in United States — modelled from more than twelve digital signal sources. Snowpiercer has an estimated audience of 1,257,315 people in United States.

#44among Action in United States#1428among Movie / TV Show / Series in United States#3471in Movies & TV

The average Snowpiercer fan in United States is 38.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Morning Show (TV program), Perry Mason (TV series), His Dark Materials, with strongest over-indexing on The Morning Show (TV program) (208× the country average).

Demographically, the Snowpiercer audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Snowpiercer fan in United States is more male, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for The Morning Show (TV program).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Snowpiercer profile in United States.

Audience size
1.3M
in United States
Gender
38.1%♀
61.9% male
Age
38.5
average years
Country rank
#20180
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Snowpiercer viewers

38.1% are female, 61.9% are male, average age 38.5.

Fig. 02

Gender split

38.1%
Female
61.9%
Male
Demographic split for Snowpiercer audience in United States
MetricValue
Female38.1%
Male61.9%
Average age38.5
Estimated audience size1,257,315
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Snowpiercer audience in United States
Age bracketShare%
16-1918%
20-2921%
30-3923%
40-4924%
50+14%
Fig. 04

Worldwide distribution

21.7%

of the worldwide Snowpiercer audience comes from United States.

Worldwide audience distribution share by country for Snowpiercer
CountryShare
United States21.7%
Germany6.7%
India6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Snowpiercer audience in United States is strongest.

Fig. 05

Top regions by affinity

Snowpiercer fans by region: top regions in United States
#RegionReachAffinity×
01Washington~30K1.26×
02Oregon~20K1.22×
03Alaska~3K1.19×
04Maine~5K1.12×
05Vermont~2K1.10×
06Montana~4K1.09×
07Colorado~20K1.07×
08California~100K1.06×
09New York~80K1.06×
10Missouri~20K1.05×
11Oklahoma~10K1.05×
12Idaho~7K1.05×
13New Hampshire~5K1.05×
14Illinois~40K1.04×
15Virginia~30K1.04×
16Massachusetts~30K1.03×
17Minnesota~20K1.03×
18Kansas~10K1.03×
19Michigan~30K1.02×
20Hawaii~6K1.01×
21Maryland~20K1.00×
22Wisconsin~20K1.00×
23Washington, District of Columbia~4K1.00×
24Pennsylvania~40K0.99×
25North Carolina~40K0.99×
26Arkansas~10K0.99×
27North Dakota~3K0.99×
28Georgia~40K0.98×
29Kentucky~20K0.98×
30Utah~10K0.98×
31Iowa~10K0.98×
32Nebraska~6K0.98×
33Ohio~40K0.97×
34Tennessee~20K0.97×
35Indiana~20K0.97×
36Connecticut~10K0.97×
37Rhode Island~4K0.97×
38Texas~100K0.96×
39Nevada~10K0.95×
40New Mexico~6K0.95×
41South Dakota~3K0.95×
42Arizona~20K0.94×
43West Virginia~6K0.94×
44South Carolina~20K0.90×
45Florida~80K0.89×
46New Jersey~30K0.89×
47Louisiana~10K0.89×
48Delaware~3K0.87×
49Alabama~20K0.86×
50Mississippi~9K0.83×
Fig. 06

Affinity by region

Affinity by region — Snowpiercer, United States
0.83×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Snowpiercer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Snowpiercer audience
#·InterestCategoryAffinity×
01Perry Mason (TV series)Movies & TV230.00×
02The Morning Show (TV program)Movies & TV208.00×
03His Dark MaterialsMovies & TV206.89×
04High Fidelity (film)Movies & TV194.16×
05Westworld (TV series)Movies & TV92.80×
06Grace and FrankieMovies & TV90.67×
07Snowfall (TV series)Movies & TV86.73×
08Watchmen (film)Movies & TV66.84×
09Queer EyeMovies & TV42.67×
10Peaky Blinders (TV series)Movies & TV37.58×
11Eugene LevyMovies & TV37.53×
12The Crown (TV series)Movies & TV32.71×
13Maya RudolphMovies & TV29.60×
14Christmas marketFood & Beverages20.00×
15Jeremy Allen WhiteMovies & TV20.00×
16Love IslandMovies & TV18.93×
17Catherine O'HaraMovies & TV17.00×
18DuneMovies & TV16.00×
19Stranger ThingsMovies & TV11.87×
20PeacemakerMovies & TV7.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Snowpiercer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Snowpiercer audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.52×
Community OrientationOPEN1.46×
Need for SecurityCONSERVATISM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Snowpiercer audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.74×
Luxury OrientationPREMIUM0.76×
Design AffinityPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Snowpiercer have in United States?

Snowpiercer has an estimated audience of 1,257,315 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Snowpiercer viewers?

38.1% of Snowpiercer fans are female, 61.9% are male, with an average age of 38.5 years.

03

Which brands do Snowpiercer fans like most?

Snowpiercer fans show strongest brand affinity for The Morning Show (TV program) (208×), Perry Mason (TV series) (230×), and His Dark Materials (206.89×) over the country average.

04

Where do Snowpiercer fans live in United States?

Snowpiercer fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Snowpiercer fans also like?

Beyond Snowpiercer itself, the audience over-indexes on Perry Mason (TV series) (230×), His Dark Materials (206.89×), Snowfall (TV series) (86.73×), and Westworld (TV series) (92.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Snowpiercer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Snowpiercer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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