Snowpiercer Audience in United States

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Snowpiercer has an estimated audience of 1,269,429 people in United States. 38.1% are female, 61.9% are male, average age 38.5. Top regions: California, Texas, Florida. Top brand affinities: The Morning Show (TV program), Perry Mason (TV series), His Dark Materials, Snowfall (TV series), Westworld (TV series).

The average Snowpiercer fan in United States is 38.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Morning Show (TV program), Perry Mason (TV series), His Dark Materials, with strongest over-indexing on The Morning Show (TV program) (208× the country average). Demographically, the Snowpiercer audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Urban Lifestyle, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

Demographics of Snowpiercer fans

Demographic split for Snowpiercer audience in United States
MetricValue
Female38.1%
Male61.9%
Average age38.5
Estimated audience size1,269,429

Audience persona

The typical Snowpiercer fan in United States is more male, around 38.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for The Morning Show (TV program).

Top regions in United States

Top regions ranked by reach for Snowpiercer in United States
RegionReachAffinity
California151,5151.09×
Texas106,9790.98×
Florida80,1510.93×
New York78,2191.1×
Illinois45,6671.08×
Pennsylvania43,8671.03×
Georgia40,0961.03×
North Carolina39,8011.04×
Ohio39,7021.02×
Michigan35,5151.07×
Virginia33,7101.09×
Washington32,5591.28×
New Jersey28,9200.9×
Massachusetts25,7071.03×
Tennessee25,4431×
Arizona24,2750.94×
Indiana22,7400.98×
Colorado22,3841.12×
Maryland22,3611.02×
Missouri21,8281.07×
Wisconsin19,5031.02×
Minnesota19,0691.05×
Oregon18,0101.24×
South Carolina17,9300.94×
Kentucky15,9701×
Alabama15,3130.86×
Oklahoma15,1151.07×
Louisiana14,6960.9×
Connecticut12,4680.98×
Nevada11,9650.97×
Utah11,0260.97×
Arkansas10,3300.99×
Kansas10,2771.03×
Iowa10,0170.96×
Mississippi8,3480.8×
Idaho6,5311.03×
Nebraska6,2440.98×
New Mexico5,9090.93×
Hawaii5,2940.97×
West Virginia5,1980.88×
New Hampshire5,1891.04×
Maine5,1171.13×
Montana3,7661.07×
Rhode Island3,7610.93×
Washington, District of Columbia3,6870.97×
Delaware2,9140.83×
Alaska2,7671.02×
South Dakota2,5980.89×
Vermont2,3791.07×
North Dakota2,3360.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Snowpiercer audience
BrandAffinityCategory
The Morning Show (TV program)208×Movies & TV
Perry Mason (TV series)230×Movies & TV
His Dark Materials206.89×Movies & TV
Snowfall (TV series)86.73×Movies & TV
Westworld (TV series)92.8×Movies & TV
High Fidelity (film)194.16×Movies & TV
Peaky Blinders (TV series)37.58×Movies & TV
Grace and Frankie90.67×Movies & TV
Catherine O'Hara17×Movies & TV
Watchmen (film)66.84×Movies & TV
Stranger Things11.87×Movies & TV
Peacemaker7.5×Movies & TV
Eugene Levy37.53×Movies & TV
The Crown (TV series)32.71×Movies & TV
Love Island18.93×Movies & TV
Maya Rudolph29.6×Movies & TV
Dune16×Movies & TV
Jeremy Allen White20×Movies & TV
Christmas market20×Food & Beverages
The Notebook (2004 film)20×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Snowpiercer audience
TraitClusterScore
Urban LifestyleOPEN1.45
Risk AppetiteTHRILL1.28
ExtroversionTHRILL1.26
Social Media UsageJOY1.21
Early Adopter MentalityPOWER1.21
Need for SecurityCONSERVATISM1.2

Worldwide distribution

Worldwide audience distribution share by country for Snowpiercer
CountryShare
United States22.0%
Germany6.9%
India5.7%

See Snowpiercer audiences in other countries

More Action audiences in United States

Frequently asked questions

How many fans does Snowpiercer have in United States?

Snowpiercer has an estimated audience of 1,269,429 people in United States, concentrated in California and Texas.

What is the gender split and age of Snowpiercer fans?

38.1% of Snowpiercer fans are female, 61.9% are male, with an average age of 38.5 years.

Which brands do Snowpiercer fans like most?

Snowpiercer fans show strongest brand affinity for The Morning Show (TV program) (208×), Perry Mason (TV series) (230×), and His Dark Materials (206.89×) over the country average.

Where do Snowpiercer fans live in United States?

Snowpiercer fans in United States are most concentrated in California (reach 151,515), Texas (reach 106,979), and Florida (reach 80,151). These three regions account for the largest share of the active audience.

What other brands do Snowpiercer fans also like?

Beyond Snowpiercer itself, the audience over-indexes on Perry Mason (TV series) (230×), His Dark Materials (206.89×), Snowfall (TV series) (86.73×), and Westworld (TV series) (92.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Snowpiercer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.