Rascasse Audience Intelligence

The Morning Show (TV program) Audience in United States

A data profile of the people who buy, follow and care about The Morning Show (TV program) in United States — modelled from more than twelve digital signal sources. The Morning Show (TV program) has an estimated audience of 2,117,531 people in United States.

#812among Movie / TV Show / Series in United States#2085in Movies & TV

The average The Morning Show (TV program) fan in United States is 41.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Westworld (TV series), Snowpiercer, Peaky Blinders (TV series), with strongest over-indexing on Westworld (TV series) (205× the country average).

Demographically, the The Morning Show (TV program) audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Morning Show (TV program) fan in United States is more female, around 41.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Westworld (TV series).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Morning Show (TV program) profile in United States.

Audience size
2.1M
in United States
Gender
62.2%♀
37.8% male
Age
41.6
average years
Country rank
#13626
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Morning Show (TV program) viewers

62.2% are female, 37.8% are male, average age 41.6.

Fig. 02

Gender split

62.2%
Female
37.8%
Male
Demographic split for The Morning Show (TV program) audience in United States
MetricValue
Female62.2%
Male37.8%
Average age41.6
Estimated audience size2,117,531
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the The Morning Show (TV program) audience in United States
Age bracketShare%
16-1913%
20-2918%
30-3922%
40-4925%
50+23%
Fig. 04

Worldwide distribution

33.8%

of the worldwide The Morning Show (TV program) audience comes from United States.

Worldwide audience distribution share by country for The Morning Show (TV program)
CountryShare
United States33.8%
Canada7.5%
France7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Morning Show (TV program) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Morning Show (TV program) fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~50K1.37×
02Connecticut~30K1.32×
03New Hampshire~10K1.30×
04Rhode Island~8K1.27×
05Maine~9K1.24×
06Vermont~4K1.23×
07New Jersey~60K1.22×
08New York~100K1.19×
09Delaware~6K1.15×
10Pennsylvania~80K1.14×
11Illinois~80K1.14×
12Washington~50K1.14×
13Oregon~30K1.14×
14Washington, District of Columbia~7K1.14×
15Minnesota~30K1.12×
16Colorado~30K1.10×
17Wisconsin~30K1.09×
18Michigan~60K1.06×
19Maryland~40K1.06×
20California~200K1.05×
21Arizona~40K1.05×
22Missouri~30K1.03×
23Montana~6K1.01×
24Virginia~50K1.00×
25Florida~100K0.99×
26Ohio~60K0.99×
27North Carolina~60K0.98×
28Kansas~20K0.98×
29Iowa~20K0.96×
30Idaho~9K0.95×
31South Carolina~30K0.94×
32Georgia~60K0.92×
33New Mexico~9K0.92×
34Indiana~30K0.91×
35Tennessee~40K0.90×
36Nebraska~9K0.90×
37Kentucky~20K0.88×
38Alaska~4K0.87×
39Texas~100K0.86×
40Oklahoma~20K0.86×
41North Dakota~3K0.85×
42Arkansas~10K0.83×
43Hawaii~7K0.83×
44Utah~10K0.81×
45West Virginia~7K0.80×
46South Dakota~4K0.80×
47Alabama~20K0.79×
48Louisiana~20K0.79×
49Nevada~20K0.78×
50Mississippi~10K0.73×
Fig. 06

Affinity by region

Affinity by region — The Morning Show (TV program), United States
0.73×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Morning Show (TV program) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Morning Show (TV program) audience
#·InterestCategoryAffinity×
01SnowpiercerMovies & TV208.00×
02Westworld (TV series)Movies & TV205.00×
03Peaky Blinders (TV series)Movies & TV59.64×
04The Handmaid's TaleMovies & TV23.75×
05Roche BoboisHome & Garden20.00×
06Cameron MonaghanMovies & TV19.48×
07Jeremy Allen WhiteMovies & TV17.51×
08House of Cards (U.S. TV series)Movies & TV16.39×
09Emmy RossumMovies & TV13.92×
10International educationBusiness & Career12.44×
11Breaking BadMovies & TV11.65×
12Rosie O'DonnellMovies & TV10.52×
13True DetectiveMovies & TV6.96×
14Weather forecastingHome & Garden6.56×
15City BankBusiness & Career5.56×
16QVCMovies & TV4.58×
17FedExBusiness & Career3.97×
18Mortgage loansBusiness & Career2.95×
19Pizza HutFood & Beverages2.58×
20PinterestInternet & Social Media2.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Morning Show (TV program) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Morning Show (TV program) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.88×
Quality AwarenessPREMIUM1.81×
PatriotismCONSERVATISM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Morning Show (TV program) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.68×
Healthy LifestyleBALANCE0.74×
Sports ActivityPOWER0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Morning Show (TV program) have in United States?

The Morning Show (TV program) has an estimated audience of 2,117,531 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Morning Show (TV program) viewers?

62.2% of The Morning Show (TV program) fans are female, 37.8% are male, with an average age of 41.6 years.

03

Which brands do The Morning Show (TV program) fans like most?

The Morning Show (TV program) fans show strongest brand affinity for Westworld (TV series) (205×), Snowpiercer (208×), and Peaky Blinders (TV series) (59.64×) over the country average.

04

Where do The Morning Show (TV program) fans live in United States?

The Morning Show (TV program) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do The Morning Show (TV program) fans also like?

Beyond The Morning Show (TV program) itself, the audience over-indexes on Snowpiercer (208×), Peaky Blinders (TV series) (59.64×), Jeremy Allen White (17.51×), and The Handmaid's Tale (23.75×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Morning Show (TV program). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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