The Morning Show (TV program) Audience in United States

The Morning Show (TV program) has an estimated audience of 1,992,938 people in United States. 62.2% are female, 37.8% are male, average age 41.6. Top regions: California, Texas, New York. Top brand affinities: Finnair, Westworld (TV series), Snowpiercer, Peaky Blinders (TV series), Scrubs (TV series).

The average The Morning Show (TV program) fan in United States is 41.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Finnair, Westworld (TV series), Snowpiercer, with strongest over-indexing on Finnair (675× the country average). Demographically, the The Morning Show (TV program) audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Quality Awareness, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Morning Show (TV program) fans

Demographic split for The Morning Show (TV program) audience in United States
MetricValue
Female62.2%
Male37.8%
Average age41.6
Estimated audience size1,992,938

Audience persona

The typical The Morning Show (TV program) fan in United States is more female, around 41.6 years old, with strong Quality Awareness tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for The Morning Show (TV program) in United States
RegionReachAffinity
California239,3661.09×
Texas159,5660.93×
New York132,9911.19×
Florida132,7150.98×
Illinois75,9591.14×
Pennsylvania75,3661.12×
Ohio63,0431.03×
North Carolina62,3961.04×
New Jersey58,5611.16×
Georgia56,6360.92×
Michigan56,6111.09×
Massachusetts53,6251.37×
Virginia49,2641.01×
Arizona46,2531.14×
Washington44,9791.13×
Tennessee37,1970.93×
Colorado34,7641.11×
Indiana34,4550.95×
Missouri33,7721.05×
Wisconsin33,6331.12×
Maryland33,4940.98×
Minnesota33,0091.16×
South Carolina27,2350.91×
Oregon26,9601.18×
Connecticut25,4401.27×
Alabama22,8240.82×
Kentucky22,2400.89×
Louisiana20,5680.8×
Oklahoma19,7180.89×
Iowa15,9020.97×
Nevada15,0380.78×
Utah14,8750.83×
Kansas14,8620.95×
Arkansas13,8030.84×
Mississippi11,2750.69×
New Hampshire10,6181.35×
Idaho9,4290.94×
Nebraska9,1840.92×
Maine8,9201.25×
New Mexico8,8950.89×
Rhode Island7,8841.24×
West Virginia7,0980.76×
Washington, District of Columbia6,6681.11×
Hawaii6,5790.77×
Delaware5,8821.07×
Montana5,4030.98×
Vermont3,9771.14×
Alaska3,7060.87×
South Dakota3,3700.73×
North Dakota3,3320.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Morning Show (TV program) audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Westworld (TV series)108×Movies & TV
Snowpiercer147.33×Movies & TV
Peaky Blinders (TV series)31.6×Movies & TV
Scrubs (TV series)54.85×Movies & TV
Big Little Lies (TV series)26.89×Movies & TV
Jeremy Allen White13.99×Movies & TV
Diane Keaton6.19×Movies & TV
True Detective6.56×Movies & TV
Capital One3.54×Business & Career
Emmy Rossum12.11×Movies & TV
Jenna Fischer17.21×Movies & TV
Google Maps3.07×Internet & Social Media
Roche Bobois20×Home & Garden
Bruce Willis5.25×Movies & TV
Beetlejuice3.51×Movies & TV
John Krasinski11.55×Movies & TV
Cameron Monaghan15.08×Movies & TV
Indeed.com2.68×Business & Career
Breaking Bad7.04×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Morning Show (TV program) audience
TraitClusterScore
Quality AwarenessPREMIUM1.49
TraditionCONSERVATISM1.43
Luxury OrientationPREMIUM1.36
Community OrientationOPEN1.28
ExtroversionTHRILL1.21
LGBTQ+ IdentityOPEN1.2

Worldwide distribution

Worldwide audience distribution share by country for The Morning Show (TV program)
CountryShare
United States35.7%
Canada8.3%
United Kingdom7.5%

See The Morning Show (TV program) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Morning Show (TV program) have in United States?

The Morning Show (TV program) has an estimated audience of 1,992,938 people in United States, concentrated in California and Texas.

What is the gender split and age of The Morning Show (TV program) fans?

62.2% of The Morning Show (TV program) fans are female, 37.8% are male, with an average age of 41.6 years.

Which brands do The Morning Show (TV program) fans like most?

The Morning Show (TV program) fans show strongest brand affinity for Finnair (675×), Westworld (TV series) (108×), and Snowpiercer (147.33×) over the country average.

Where do The Morning Show (TV program) fans live in United States?

The Morning Show (TV program) fans in United States are most concentrated in California (reach 239,366), Texas (reach 159,566), and New York (reach 132,991). These three regions account for the largest share of the active audience.

What other brands do The Morning Show (TV program) fans also like?

Beyond The Morning Show (TV program) itself, the audience over-indexes on Westworld (TV series) (108×), Snowpiercer (147.33×), Peaky Blinders (TV series) (31.6×), and Scrubs (TV series) (54.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Morning Show (TV program). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.