Dune Audience in United States

Dune logo

Dune has an estimated audience of 11,727,824 people in United States. 35.1% are female, 64.9% are male, average age 38.8. Top regions: California, Texas, Florida. Top brand affinities: Ceilândia Esporte Clube, I-Télé, Grimsby Institute of Further & Higher Education, Coba, Pai gow.

The average Dune fan in United States is 38.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ceilândia Esporte Clube, I-Télé, Grimsby Institute of Further & Higher Education, with strongest over-indexing on Ceilândia Esporte Clube (55.76× the country average). Demographically, the Dune audience skews more male with an average age of 38.8, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Dune fans

Demographic split for Dune audience in United States
MetricValue
Female35.1%
Male64.9%
Average age38.8
Estimated audience size11,727,824

Audience persona

The typical Dune fan in United States is more male, around 38.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Ceilândia Esporte Clube.

Top regions in United States

Top regions ranked by reach for Dune in United States
RegionReachAffinity
California455,3441.25×
Texas299,6911.05×
Florida224,8921.0×
New York190,3201.03×
Arizona180,6222.67×
Illinois109,6900.99×
Pennsylvania100,4830.9×
Georgia97,9280.96×
North Carolina95,8800.96×
Ohio91,3780.9×
Washington90,8881.37×
Michigan84,5020.98×
New Jersey82,8890.98×
Virginia81,5101.01×
Alabama75,1771.62×
Massachusetts69,7681.07×
Colorado62,7861.2×
Indiana60,4941.0×
Tennessee59,1360.89×
Maryland55,9050.98×
Missouri49,7200.93×
Minnesota49,0111.03×
Oregon48,2431.27×
Wisconsin44,8780.9×
South Carolina40,8080.82×
Utah38,6011.3×
Oklahoma34,9940.95×
Kentucky34,2050.82×
Louisiana34,1900.8×
Nevada32,2811.01×
Kansas23,3230.89×
Arkansas22,4300.82×
Iowa21,7870.8×
Mississippi18,1330.66×
Idaho18,0621.09×
Connecticut18,0520.54×
Alaska14,9992.12×
New Mexico14,7310.89×
Hawaii13,7250.96×
Nebraska13,6130.82×
New Hampshire12,1680.93×
Maine11,0100.93×
West Virginia10,7220.69×
Washington, District of Columbia9,9301.0×
Rhode Island8,5710.81×
Montana8,2320.9×
Delaware7,2410.79×
South Dakota5,8700.77×
North Dakota5,4550.8×
Vermont4,5730.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dune audience
BrandAffinityCategory
Ceilândia Esporte Clube55.76×Sports
I-Télé38.45×Movies & TV
Grimsby Institute of Further & Higher Education34.35×Business & Career
Coba34.28×Travel & Leisure
Pai gow31.28×Games
Chromebook27.5×Technology & Electronics
Jason Clare21.97×Politics & Society
Corona (band)19.72×Music & Radio
Jason Garrett16.47×Sports
Jergens US16.18×Beauty & Wellness
Elsword15.21×Games
Kengo Kuma14.62×Arts & Culture
Roman Kienast12.54×Sports
Kruševac11.94×Travel & Leisure
Gothic Lolita11.8×Fashion & Accessoires
Jeep Jamboree11.11×Cars & Mobility
Husson University10.74×Business & Career
Kāhala, Hawaii9.6×Travel & Leisure
Jai Uttal9.1×Music & Radio
Humbucker Music9.03×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dune audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.51
ExtroversionTHRILL1.38
Early Adopter MentalityPOWER1.29
PatriotismCONSERVATISM1.24
Social Media UsageJOY1.16
Quality AwarenessPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Dune
CountryShare
United States23.7%
United Kingdom15.5%
Germany8.7%

See Dune audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Dune have in United States?

Dune has an estimated audience of 11,727,824 people in United States, concentrated in California and Texas.

What is the gender split and age of Dune fans?

35.1% of Dune fans are female, 64.9% are male, with an average age of 38.8 years.

Which brands do Dune fans like most?

Dune fans show strongest brand affinity for Ceilândia Esporte Clube (55.76×), I-Télé (38.45×), and Grimsby Institute of Further & Higher Education (34.35×) over the country average.

Where do Dune fans live in United States?

Dune fans in United States are most concentrated in California (reach 455,344), Texas (reach 299,691), and Florida (reach 224,892). These three regions account for the largest share of the active audience.

What other brands do Dune fans also like?

Beyond Dune itself, the audience over-indexes on I-Télé (38.45×), Grimsby Institute of Further & Higher Education (34.35×), Coba (34.28×), and Pai gow (31.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dune. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.