Rascasse Audience Intelligence

Dune Audience in United States

A data profile of the people who buy, follow and care about Dune in United States — modelled from more than twelve digital signal sources. Dune has an estimated audience of 10,274,876 people in United States.

#68among Movie / TV Show / Series in United States#258in Movies & TV

The average Dune fan in United States is 38.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dune profile in United States.

Audience size
10.3M
in United States
Gender
35.1%♀
64.9% male
Age
38.8
average years
Country rank
#3482
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dune viewers

35.1% are female, 64.9% are male, average age 38.8.

Fig. 02

Gender split

35.1%
Female
64.9%
Male
Demographic split for Dune audience in United States
MetricValue
Female35.1%
Male64.9%
Average age38.8
Estimated audience size10,274,876
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Dune audience in United States
Age bracketShare%
16-1918%
20-2924%
30-3920%
40-4920%
50+19%
Fig. 04

Worldwide distribution

22.5%

of the worldwide Dune audience comes from United States.

Worldwide audience distribution share by country for Dune
CountryShare
United States22.5%
United Kingdom15.1%
Germany8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dune audience in United States is strongest.

Fig. 05

Top regions by affinity

Dune fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~600K2.65×
02Alaska~50K2.30×
03Alabama~200K1.64×
04Washington~300K1.32×
05Utah~100K1.30×
06Oregon~200K1.26×
07California~1.5M1.22×
08Colorado~200K1.17×
09Idaho~60K1.10×
10Massachusetts~200K1.03×
11Washington, District of Columbia~30K1.02×
12Minnesota~200K1.01×
13Texas~900K1.00×
14Nevada~100K1.00×
15Virginia~300K0.98×
16Indiana~200K0.98×
17Maryland~200K0.98×
18Florida~700K0.97×
19New York~600K0.97×
20Hawaii~50K0.97×
21Michigan~300K0.96×
22Illinois~300K0.95×
23New Jersey~300K0.95×
24New Hampshire~40K0.95×
25Maine~40K0.95×
26Oklahoma~100K0.94×
27Georgia~300K0.93×
28North Carolina~300K0.92×
29Montana~30K0.92×
30Missouri~200K0.91×
31New Mexico~50K0.91×
32Pennsylvania~300K0.88×
33Tennessee~200K0.88×
34Wisconsin~100K0.88×
35Kansas~80K0.88×
36Ohio~300K0.87×
37North Dakota~20K0.87×
38Arkansas~70K0.84×
39Rhode Island~30K0.84×
40Nebraska~50K0.83×
41Kentucky~100K0.82×
42Delaware~20K0.82×
43Vermont~20K0.82×
44South Carolina~100K0.81×
45South Dakota~20K0.81×
46Louisiana~100K0.80×
47Iowa~70K0.79×
48West Virginia~40K0.73×
49Mississippi~60K0.69×
50Connecticut~50K0.49×
Fig. 06

Affinity by region

Affinity by region — Dune, United States
0.49×1.00×2.65×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dune. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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