A data profile of the people who buy, follow and care about Dune in India — modelled from more than twelve digital signal sources. Dune has an estimated audience of 3,888,621 people in India.
The average Dune fan in India is 30.7 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Tamil Nadu.
Top brand affinities include Willy Wonka, Portland Thorns FC, NJ/NY Gotham FC, with strongest over-indexing on Willy Wonka (2.46× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 19 brand affinities and 29 regions tracked by Rascasse.
The typical Dune fan in India is more male, around 30.7 years old, with a notable affinity for Willy Wonka.
The key figures that characterise the Dune profile in India.
22.8% are female, 77.2% are male, average age 30.7.
| Metric | Value |
|---|---|
| Female | 22.8% |
| Male | 77.2% |
| Average age | 30.7 |
| Estimated audience size | 3,888,621 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 29% | |
| 30-39 | 20% | |
| 40-49 | 12% | |
| 50+ | 4% |
of the worldwide Dune audience comes from India.
| Country | Share |
|---|---|
| United States | 22.5% |
| United Kingdom | 15.1% |
| Germany | 8.7% |
Where the Dune audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kerala | ~100K | 2.22× | |
| 02 | Tamil Nadu | ~100K | 1.58× | |
| 03 | Karnataka | ~100K | 1.44× | |
| 04 | Telangana | ~70K | 1.32× | |
| 05 | Andhra Pradesh | ~60K | 1.19× | |
| 06 | Goa | ~5K | 1.17× | |
| 07 | Maharashtra | ~200K | 1.14× | |
| 08 | Uttarakhand | ~20K | 1.08× | |
| 09 | West Bengal | ~100K | 1.05× | |
| 10 | Rajasthan | ~90K | 1.04× | |
| 11 | Odisha | ~40K | 1.03× | |
| 12 | Gujarat | ~100K | 1.01× | |
| 13 | Jharkhand | ~30K | 0.95× | |
| 14 | Arunachal Pradesh | ~2K | 0.92× | |
| 15 | Uttar Pradesh | ~200K | 0.91× | |
| 16 | Chhattisgarh | ~20K | 0.91× | |
| 17 | Manipur | ~4K | 0.91× | |
| 18 | Assam | ~40K | 0.90× | |
| 19 | Haryana | ~40K | 0.89× | |
| 20 | Madhya Pradesh | ~60K | 0.87× | |
| 21 | Sikkim | ~1K | 0.84× | |
| 22 | Himachal Pradesh | ~10K | 0.83× | |
| 23 | Nagaland | ~2K | 0.83× | |
| 24 | Punjab (region) | ~40K | 0.81× | |
| 25 | Bihar | ~60K | 0.77× | |
| 26 | Tripura | ~4K | 0.77× | |
| 27 | Mizoram | ~2K | 0.77× | |
| 28 | Jammu and Kashmir | ~10K | 0.76× | |
| 29 | Meghalaya | ~3K | 0.74× |
The strongest cross-interests of the Dune audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FC Rascasse | Sports | 3.69× | ||
| 02 | Willy Wonka | Literature | 2.46× | ||
| 03 | Tropical Cheese | Food & Beverages | 1.64× | ||
| 04 | Portland Thorns FC | Sports | 1.52× | ||
| 05 | NJ/NY Gotham FC | Sports | 1.52× | ||
| 06 | Angel City FC | Sports | 1.52× | ||
| 07 | Orlando Pride | Sports | 1.52× | ||
| 08 | Washington Spirit | Sports | 1.52× | ||
| 09 | Bay FC | Sports | 1.52× | ||
| 10 | Kansas City Current | Sports | 1.52× | ||
| 11 | Seattle Reign FC | Sports | 1.52× | ||
| 12 | Utah Royals | Sports | 1.52× | ||
| 13 | North Carolina Courage | Sports | 1.52× | ||
| 14 | Houston Dash | Sports | 1.52× | ||
| 15 | San Diego Wave FC | Sports | 1.52× | ||
| 16 | Chicago Stars FC | Sports | 1.52× | ||
| 17 | Racing Louisville FC | Sports | 1.52× | ||
| 18 | Boston Legacy FC | Sports | 1.52× | ||
| 19 | Denver Summit FC | Sports | 1.52× |
Dune has an estimated audience of 3,888,621 people in India, concentrated in Maharashtra and Uttar Pradesh.
22.8% of Dune fans are female, 77.2% are male, with an average age of 30.7 years.
Dune fans show strongest brand affinity for Willy Wonka (2.46×), Portland Thorns FC (1.52×), and NJ/NY Gotham FC (1.52×) over the country average.
Dune fans in India are most concentrated in Maharashtra (reach ~200K), Uttar Pradesh (reach ~200K), and Tamil Nadu (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Dune itself, the audience over-indexes on Portland Thorns FC (1.52×), NJ/NY Gotham FC (1.52×), Angel City FC (1.52×), and Orlando Pride (1.52×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Dune. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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