Rascasse Audience Intelligence

Watchmen (film) Audience in United States

A data profile of the people who buy, follow and care about Watchmen (film) in United States — modelled from more than twelve digital signal sources. Watchmen (film) has an estimated audience of 1,221,913 people in United States.

#1478among Movie / TV Show / Series in United States#3576in Movies & TV

The average Watchmen (film) fan in United States is 43.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Michael Shannon, Godzilla (2014 film), Milla Jovovich, with strongest over-indexing on Michael Shannon (109× the country average).

Demographically, the Watchmen (film) audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Convenience Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Watchmen (film) fan in United States is more male, around 43.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Michael Shannon.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Watchmen (film) profile in United States.

Audience size
1.2M
in United States
Gender
25.6%♀
74.4% male
Age
43.6
average years
Country rank
#20609
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Watchmen (film) viewers

25.6% are female, 74.4% are male, average age 43.6.

Fig. 02

Gender split

25.6%
Female
74.4%
Male
Demographic split for Watchmen (film) audience in United States
MetricValue
Female25.6%
Male74.4%
Average age43.6
Estimated audience size1,221,913
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Watchmen (film) audience in United States
Age bracketShare%
16-199%
20-2916%
30-3922%
40-4926%
50+27%
Fig. 04

Worldwide distribution

21.2%

of the worldwide Watchmen (film) audience comes from United States.

Worldwide audience distribution share by country for Watchmen (film)
CountryShare
United States21.2%
Brazil11.9%
Germany5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Watchmen (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Watchmen (film) fans by region: top regions in United States
#RegionReachAffinity×
01California~200K1.18×
02Arizona~30K1.17×
03New Mexico~7K1.14×
04Texas~100K1.13×
05Washington~30K1.13×
06Oregon~20K1.13×
07Oklahoma~20K1.13×
08Alaska~3K1.11×
09Illinois~40K1.07×
10Missouri~20K1.06×
11Colorado~20K1.05×
12Kansas~10K1.05×
13New York~70K1.04×
14Arkansas~10K1.04×
15Massachusetts~30K1.03×
16Nevada~10K1.03×
17Georgia~40K1.02×
18Pennsylvania~40K1.01×
19Iowa~10K1.01×
20Rhode Island~4K1.01×
21Kentucky~20K1.00×
22Montana~3K1.00×
23Virginia~30K0.99×
24Indiana~20K0.99×
25Maryland~20K0.99×
26Louisiana~20K0.99×
27Idaho~6K0.99×
28Washington, District of Columbia~4K0.99×
29Michigan~30K0.98×
30Utah~10K0.98×
31Maine~4K0.98×
32Ohio~40K0.97×
33North Carolina~40K0.97×
34New Jersey~30K0.97×
35Nebraska~6K0.97×
36Florida~80K0.95×
37Tennessee~20K0.95×
38Minnesota~20K0.95×
39Connecticut~10K0.95×
40New Hampshire~5K0.95×
41North Dakota~2K0.95×
42West Virginia~5K0.94×
43Delaware~3K0.94×
44Wisconsin~20K0.92×
45Alabama~20K0.92×
46Vermont~2K0.92×
47Mississippi~9K0.91×
48South Dakota~3K0.91×
49Hawaii~5K0.90×
50South Carolina~20K0.86×
Fig. 06

Affinity by region

Affinity by region — Watchmen (film), United States
0.86×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Watchmen (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Watchmen (film) audience
#·InterestCategoryAffinity×
01Godzilla (2014 film)Movies & TV145.97×
02Michael ShannonMovies & TV109.00×
03SnowpiercerMovies & TV66.84×
04Milla JovovichMovies & TV65.72×
05Westworld (TV series)Movies & TV54.03×
06Planet of the ApesMovies & TV33.60×
07Agents of S.H.I.E.L.D.Movies & TV23.54×
0824 (TV series)Movies & TV20.00×
09Thandie NewtonMovies & TV20.00×
10International educationBusiness & Career19.67×
11Peaky Blinders (TV series)Movies & TV15.72×
12Jared LetoMovies & TV11.54×
13Vikings (TV series)Movies & TV9.28×
14Graphic novelLiterature9.17×
15Boot BarnFashion & Accessoires8.53×
16FandangoTravel & Leisure7.47×
17ArrowMovies & TV6.50×
18True DetectiveMovies & TV6.15×
19Sustainable energyHome & Garden4.71×
20FedExBusiness & Career3.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Watchmen (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Watchmen (film) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.67×
IndividualismJOY1.54×
SustainabilityBALANCE1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Watchmen (film) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.70×
Healthy LifestyleBALANCE0.74×
Luxury OrientationPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Watchmen (film) have in United States?

Watchmen (film) has an estimated audience of 1,221,913 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Watchmen (film) viewers?

25.6% of Watchmen (film) fans are female, 74.4% are male, with an average age of 43.6 years.

03

Which brands do Watchmen (film) fans like most?

Watchmen (film) fans show strongest brand affinity for Michael Shannon (109×), Godzilla (2014 film) (145.97×), and Milla Jovovich (65.72×) over the country average.

04

Where do Watchmen (film) fans live in United States?

Watchmen (film) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Watchmen (film) fans also like?

Beyond Watchmen (film) itself, the audience over-indexes on Godzilla (2014 film) (145.97×), Milla Jovovich (65.72×), Westworld (TV series) (54.03×), and Snowpiercer (66.84×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Watchmen (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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