Rascasse Audience Intelligence

The Rock (film) Audience in United States

A data profile of the people who buy, follow and care about The Rock (film) in United States — modelled from more than twelve digital signal sources. The Rock (film) has an estimated audience of 6,118,811 people in United States.

#5among Action in United States#150among Movie / TV Show / Series in United States#514in Movies & TV

The average The Rock (film) fan in United States is 44.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Guy Ritchie, Winona Ryder, Miami Vice, with strongest over-indexing on Guy Ritchie (159× the country average).

Demographically, the The Rock (film) audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Rock (film) fan in United States is more male, around 44.7 years old, with strong Tradition tendencies and a notable affinity for Guy Ritchie.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Rock (film) profile in United States.

Audience size
6.1M
in United States
Gender
29.8%♀
70.2% male
Age
44.7
average years
Country rank
#5637
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Rock (film) viewers

29.8% are female, 70.2% are male, average age 44.7.

Fig. 02

Gender split

29.8%
Female
70.2%
Male
Demographic split for The Rock (film) audience in United States
MetricValue
Female29.8%
Male70.2%
Average age44.7
Estimated audience size6,118,811
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the The Rock (film) audience in United States
Age bracketShare%
16-1910%
20-2912%
30-3920%
40-4925%
50+32%
Fig. 04

Worldwide distribution

21.4%

of the worldwide The Rock (film) audience comes from United States.

Worldwide audience distribution share by country for The Rock (film)
CountryShare
United States21.4%
Brazil8.5%
France5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Rock (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Rock (film) fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~200K1.36×
02Alabama~100K1.31×
03Hawaii~30K1.22×
04Indiana~100K1.18×
05Kentucky~80K1.13×
06Missouri~100K1.12×
07Oklahoma~70K1.12×
08Washington~100K1.11×
09Tennessee~100K1.10×
10Mississippi~50K1.09×
11Texas~500K1.07×
12Arkansas~50K1.07×
13Alaska~10K1.07×
14Colorado~90K1.06×
15Wisconsin~90K1.06×
16West Virginia~30K1.06×
17Pennsylvania~200K1.05×
18New Jersey~200K1.05×
19Ohio~200K1.04×
20New York~300K1.03×
21Michigan~200K1.03×
22Nevada~60K1.03×
23New Mexico~30K1.03×
24North Dakota~10K1.03×
25Georgia~200K1.02×
26California~600K1.01×
27Utah~50K1.00×
28Nebraska~30K1.00×
29Florida~400K0.99×
30Illinois~200K0.99×
31North Carolina~200K0.99×
32Oregon~60K0.98×
33South Carolina~80K0.97×
34Louisiana~70K0.96×
35Iowa~40K0.96×
36Kansas~40K0.96×
37Montana~10K0.94×
38Virginia~100K0.93×
39Idaho~30K0.93×
40Maryland~90K0.92×
41Connecticut~50K0.92×
42Massachusetts~100K0.90×
43Minnesota~70K0.88×
44New Hampshire~20K0.86×
45Rhode Island~20K0.85×
46South Dakota~10K0.84×
47Delaware~10K0.83×
48Maine~20K0.80×
49Washington, District of Columbia~10K0.78×
50Vermont~7K0.70×
Fig. 06

Affinity by region

Affinity by region — The Rock (film), United States
0.70×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Rock (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Rock (film) audience
#·InterestCategoryAffinity×
01Guy RitchieMovies & TV159.00×
02Miami ViceMovies & TV141.36×
03E.ONHome & Garden103.71×
04ZoolanderMovies & TV84.13×
05Toni ColletteMovies & TV81.23×
06Winona RyderMovies & TV66.05×
07Face/OffMovies & TV62.43×
08Dumb and DumberMovies & TV60.44×
09DreddMovies & TV58.57×
10Jack NicholsonMovies & TV57.46×
11The Big LebowskiMovies & TV47.04×
12Donnie DarkoMovies & TV28.52×
13Twin PeaksMovies & TV23.72×
14Nicolas CageMovies & TV22.03×
15Melissa McCarthyMovies & TV17.15×
16Alexander SkarsgårdMovies & TV16.83×
17Ethan HawkeMovies & TV16.09×
18Robert De NiroMovies & TV15.13×
19Anna FarisMovies & TV15.06×
20Robin WilliamsMovies & TV14.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Rock (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Rock (film) audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.49×
PatriotismCONSERVATISM1.55×
Convenience OrientationPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Rock (film) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.65×
Pet OwnershipJOY0.68×
Healthy LifestyleBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Rock (film) have in United States?

The Rock (film) has an estimated audience of 6,118,811 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Rock (film) viewers?

29.8% of The Rock (film) fans are female, 70.2% are male, with an average age of 44.7 years.

03

Which brands do The Rock (film) fans like most?

The Rock (film) fans show strongest brand affinity for Guy Ritchie (159×), Winona Ryder (66.05×), and Miami Vice (141.36×) over the country average.

04

Where do The Rock (film) fans live in United States?

The Rock (film) fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do The Rock (film) fans also like?

Beyond The Rock (film) itself, the audience over-indexes on Winona Ryder (66.05×), Miami Vice (141.36×), Jack Nicholson (57.46×), and Toni Collette (81.23×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Rock (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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