The Rock (film) Audience in United States

The Rock (film) logo

The Rock (film) has an estimated audience of 5,655,692 people in United States. 29.8% are female, 70.2% are male, average age 44.7. Top regions: California, Texas, Florida. Top brand affinities: Theocracy, Schweinshaxe, Hauptschule, Maracaibo, The Nice Guys.

The average The Rock (film) fan in United States is 44.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Theocracy, Schweinshaxe, Hauptschule, with strongest over-indexing on Theocracy (75.67× the country average). Demographically, the The Rock (film) audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Tradition, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

Demographics of The Rock (film) fans

Demographic split for The Rock (film) audience in United States
MetricValue
Female29.8%
Male70.2%
Average age44.7
Estimated audience size5,655,692

Audience persona

The typical The Rock (film) fan in United States is more male, around 44.7 years old, with strong Tradition tendencies and a notable affinity for Theocracy.

Top regions in United States

Top regions ranked by reach for The Rock (film) in United States
RegionReachAffinity
California680,3081.09×
Texas555,6721.14×
Florida394,1561.03×
New York351,9371.11×
Pennsylvania209,2691.1×
Illinois198,5011.05×
Ohio185,8651.07×
Georgia184,4801.06×
North Carolina174,7691.03×
New Jersey157,7431.1×
Michigan157,2361.06×
Arizona155,4881.35×
Washington138,4351.22×
Virginia133,2560.97×
Indiana126,7891.23×
Tennessee125,2971.1×
Massachusetts104,6780.94×
Alabama103,8881.31×
Missouri99,4561.09×
Colorado96,1241.08×
Wisconsin93,7081.1×
Maryland92,1400.95×
South Carolina82,9370.97×
Kentucky79,4191.12×
Minnesota71,5310.88×
Louisiana70,5260.97×
Oklahoma67,2091.07×
Oregon63,6710.98×
Nevada57,9361.06×
Connecticut54,7770.97×
Arkansas48,6941.05×
Mississippi48,1161.03×
Utah47,8150.94×
Iowa43,2040.93×
Kansas42,2660.95×
Hawaii30,0741.24×
Nebraska28,2341×
New Mexico27,9780.99×
West Virginia26,7971.02×
Idaho25,0530.88×
New Hampshire18,6300.84×
Maine15,4130.76×
Rhode Island15,0350.84×
Washington, District of Columbia13,7460.81×
Montana13,0720.83×
Delaware12,3320.79×
Alaska10,8910.9×
North Dakota10,7860.93×
South Dakota9,9250.76×
Vermont6,4820.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Rock (film) audience
BrandAffinityCategory
Theocracy75.67×Music & Radio
Schweinshaxe153.84×Food & Beverages
Hauptschule50.72×Kids & Family
Maracaibo25.44×Travel & Leisure
The Nice Guys13.75×Movies & TV
Google Photos3.34×Technology & Electronics
Elsword19.34×Games
Home construction1.59×Home & Garden
Personalised Gifts4.47×Home & Garden
Hog Hunting3.38×Sports
Alaska1.58×Travel & Leisure
Israel1.9×Travel & Leisure
Kendra Scott2.6×Fashion & Accessoires
Minnesota1.54×Travel & Leisure
Hawes37.38×Travel & Leisure
Nebraska Cornhuskers football3.04×Sports
Hang Seng Index11.06×Business & Career
Urban horticulture2.97×Home & Garden
Nebraska2.03×Travel & Leisure
Grammarly3.43×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Rock (film) audience
TraitClusterScore
TraditionCONSERVATISM2.46
Risk AppetiteTHRILL1.32
Early Adopter MentalityPOWER1.3
LGBTQ+ IdentityOPEN1.2
ExtroversionTHRILL1.13
Urban LifestyleOPEN1.11

Worldwide distribution

Worldwide audience distribution share by country for The Rock (film)
CountryShare
United States21.5%
Brazil9.2%
France5.8%

See The Rock (film) audiences in other countries

More Action audiences in United States

Frequently asked questions

How many fans does The Rock (film) have in United States?

The Rock (film) has an estimated audience of 5,655,692 people in United States, concentrated in California and Texas.

What is the gender split and age of The Rock (film) fans?

29.8% of The Rock (film) fans are female, 70.2% are male, with an average age of 44.7 years.

Which brands do The Rock (film) fans like most?

The Rock (film) fans show strongest brand affinity for Theocracy (75.67×), Schweinshaxe (153.84×), and Hauptschule (50.72×) over the country average.

Where do The Rock (film) fans live in United States?

The Rock (film) fans in United States are most concentrated in California (reach 680,308), Texas (reach 555,672), and Florida (reach 394,156). These three regions account for the largest share of the active audience.

What other brands do The Rock (film) fans also like?

Beyond The Rock (film) itself, the audience over-indexes on Schweinshaxe (153.84×), Hauptschule (50.72×), Maracaibo (25.44×), and The Nice Guys (13.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Rock (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.