Zoolander Audience in United States

Zoolander logo

Zoolander has an estimated audience of 2,158,601 people in United States. 41.0% are female, 59.0% are male, average age 38.3. Top regions: California, Texas, Florida. Top brand affinities: Vince Vaughn, Danny McBride, Bill Skarsgård, Luke Wilson, Josh Brolin.

The average Zoolander fan in United States is 38.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Vince Vaughn, Danny McBride, Bill Skarsgård, with strongest over-indexing on Vince Vaughn (168.64× the country average). Demographically, the Zoolander audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

Demographics of Zoolander fans

Demographic split for Zoolander audience in United States
MetricValue
Female41.0%
Male59.0%
Average age38.3
Estimated audience size2,158,601

Audience persona

The typical Zoolander fan in United States is more male, around 38.3 years old, with strong Risk Appetite tendencies and a notable affinity for Vince Vaughn.

Top regions in United States

Top regions ranked by reach for Zoolander in United States
RegionReachAffinity
California290,0651.22×
Texas201,5561.09×
Florida140,8880.96×
New York119,2300.99×
Illinois77,9511.08×
Pennsylvania68,7600.95×
Ohio62,4650.94×
North Carolina61,6670.95×
Georgia58,9050.89×
Michigan56,4441×
Washington54,8861.27×
Virginia50,8140.97×
Arizona47,4031.08×
New Jersey47,1960.86×
Colorado43,4881.28×
Massachusetts42,9921.01×
Indiana40,2821.02×
Tennessee39,6910.92×
Missouri35,9971.03×
Oregon32,4201.31×
Minnesota32,2301.04×
Utah32,0661.66×
Wisconsin31,7480.98×
Maryland30,8270.83×
South Carolina25,7550.79×
Oklahoma25,6821.07×
Kentucky25,2750.93×
Louisiana22,1040.79×
Alabama21,7020.72×
Nevada20,9121×
Connecticut20,3180.94×
Iowa17,9971.01×
Kansas17,6361.04×
Arkansas16,2180.91×
Idaho13,9741.29×
Mississippi11,3170.64×
New Mexico11,3101.04×
Nebraska10,7590.99×
Hawaii9,4941.02×
West Virginia8,5060.85×
New Hampshire8,1440.96×
Maine7,4290.96×
Montana7,2661.21×
Rhode Island6,2720.91×
Washington, District of Columbia5,8410.9×
Alaska4,7991.04×
South Dakota4,7260.95×
Delaware4,5110.76×
North Dakota4,2680.96×
Vermont4,0511.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zoolander audience
BrandAffinityCategory
Vince Vaughn168.64×Movies & TV
Danny McBride155.23×Movies & TV
Bill Skarsgård101.3×Movies & TV
Luke Wilson163.72×Movies & TV
Josh Brolin97.02×Movies & TV
James Franco83.98×Movies & TV
The Rock (film)84.13×Movies & TV
Christopher Walken94.43×Movies & TV
Pedro Pascal42.89×Movies & TV
Clue (film)96.82×Movies & TV
Lauren Lapkus164.16×Movies & TV
Bill Hader89.05×Movies & TV
Groundhog Day (film)71.67×Movies & TV
Nacho Libre85.59×Movies & TV
Idiocracy86.88×Movies & TV
Step Brothers (film)78.75×Movies & TV
Nicolas Cage53.59×Movies & TV
American Pie (film series)76.25×Movies & TV
Spaceballs85.17×Movies & TV
Friends13.75×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zoolander audience
TraitClusterScore
Risk AppetiteTHRILL2.07
Early Adopter MentalityPOWER1.6
Luxury OrientationPREMIUM1.41
ExtroversionTHRILL1.4
Urban LifestyleOPEN1.29
MindfulnessBALANCE1.27

Worldwide distribution

Worldwide audience distribution share by country for Zoolander
CountryShare
United States36.5%
United Kingdom5.6%
Italy4.6%

See Zoolander audiences in other countries

More Comedy audiences in United States

Frequently asked questions

How many fans does Zoolander have in United States?

Zoolander has an estimated audience of 2,158,601 people in United States, concentrated in California and Texas.

What is the gender split and age of Zoolander fans?

41.0% of Zoolander fans are female, 59.0% are male, with an average age of 38.3 years.

Which brands do Zoolander fans like most?

Zoolander fans show strongest brand affinity for Vince Vaughn (168.64×), Danny McBride (155.23×), and Bill Skarsgård (101.3×) over the country average.

Where do Zoolander fans live in United States?

Zoolander fans in United States are most concentrated in California (reach 290,065), Texas (reach 201,556), and Florida (reach 140,888). These three regions account for the largest share of the active audience.

What other brands do Zoolander fans also like?

Beyond Zoolander itself, the audience over-indexes on Danny McBride (155.23×), Bill Skarsgård (101.3×), Luke Wilson (163.72×), and Josh Brolin (97.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zoolander. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.