Rascasse Audience Intelligence

Bill Skarsgård Audience in United States

A data profile of the people who buy, follow and care about Bill Skarsgård in United States — modelled from more than twelve digital signal sources. Bill Skarsgård has an estimated audience of 7,413,140 people in United States.

#130among Actor Actress or TV Star in United States#364among Person in United States#406in Movies & TV

The average Bill Skarsgård fan in United States is 35.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Bar Method, Karylle, Wyatt Oleff, with strongest over-indexing on The Bar Method (329.79× the country average).

Demographically, the Bill Skarsgård audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Mindfulness, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bill Skarsgård fan in United States is balanced, around 35.8 years old, with strong Mindfulness tendencies and a notable affinity for The Bar Method.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bill Skarsgård profile in United States.

Audience size
7.4M
in United States
Gender
49.9%♀
50.1% male
Age
35.8
average years
Country rank
#4780
Person in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bill Skarsgård fans

49.9% are female, 50.1% are male, average age 35.8.

Fig. 02

Gender split

49.9%
Female
50.1%
Male
Demographic split for Bill Skarsgård audience in United States
MetricValue
Female49.9%
Male50.1%
Average age35.8
Estimated audience size7,413,140
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Bill Skarsgård audience in United States
Age bracketShare%
16-1929%
20-2920%
30-3920%
40-4916%
50+15%
Fig. 04

Worldwide distribution

33.2%

of the worldwide Bill Skarsgård audience comes from United States.

Worldwide audience distribution share by country for Bill Skarsgård
CountryShare
United States33.2%
Brazil10.1%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bill Skarsgård audience in United States is strongest.

Fig. 05

Top regions by affinity

Bill Skarsgård fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~100K1.21×
02Oregon~100K1.21×
03Utah~80K1.20×
04Oklahoma~100K1.17×
05Washington~200K1.13×
06Colorado~100K1.13×
07New Mexico~40K1.12×
08Idaho~40K1.11×
09California~900K1.09×
10Texas~700K1.09×
11Nevada~80K1.09×
12Arizona~200K1.08×
13West Virginia~40K1.08×
14Tennessee~200K1.07×
15Arkansas~70K1.07×
16Maine~30K1.07×
17Indiana~100K1.06×
18Missouri~100K1.06×
19Ohio~200K1.05×
20Georgia~200K1.04×
21North Carolina~200K1.03×
22Kansas~60K1.01×
23Illinois~300K1.00×
24Michigan~200K1.00×
25Pennsylvania~200K0.99×
26Louisiana~100K0.99×
27Montana~20K0.99×
28Virginia~200K0.98×
29New Hampshire~30K0.98×
30Maryland~100K0.97×
31Connecticut~70K0.96×
32Alaska~20K0.96×
33Florida~500K0.95×
34New York~400K0.95×
35South Carolina~100K0.93×
36Minnesota~100K0.93×
37Alabama~100K0.93×
38Mississippi~60K0.93×
39Nebraska~40K0.93×
40Rhode Island~20K0.93×
41Iowa~60K0.92×
42Massachusetts~100K0.91×
43Vermont~10K0.91×
44Wisconsin~100K0.90×
45New Jersey~200K0.89×
46North Dakota~10K0.89×
47Delaware~20K0.85×
48South Dakota~10K0.83×
49Hawaii~30K0.79×
50Washington, District of Columbia~20K0.78×
Fig. 06

Affinity by region

Affinity by region — Bill Skarsgård, United States
0.78×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bill Skarsgård audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bill Skarsgård audience
#·InterestCategoryAffinity×
01KarylleMusic & Radio835.23×
02The Bar MethodSports329.79×
03Joshua BellMusic & Radio141.93×
04Wyatt OleffMovies & TV139.03×
05Jack Dylan GrazerMovies & TV97.14×
06Malin ÅkermanFashion & Accessoires94.63×
07Jaeden MartellMovies & TV92.90×
08Kate BosworthMovies & TV76.05×
09Los Angeles OperaArts & Culture56.45×
10Cujo (film)Movies & TV54.21×
11Saint-JamesFashion & Accessoires39.83×
12Laverne & ShirleyMovies & TV36.02×
13Universal Technical InstituteCars & Mobility33.02×
14Mariano'sFood & Beverages19.72×
15Giant FoodFood & Beverages15.96×
16Millie Bobby BrownMovies & TV13.80×
17Joey KingMovies & TV13.77×
18Katie HolmesMovies & TV13.46×
19Survival filmMovies & TV13.25×
20AccuWeatherHome & Garden5.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bill Skarsgård audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bill Skarsgård audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.03×
Pet OwnershipJOY0.96×
ExtroversionTHRILL0.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bill Skarsgård audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.69×
TravellingTHRILL0.72×
TraditionCONSERVATISM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bill Skarsgård have in United States?

Bill Skarsgård has an estimated audience of 7,413,140 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bill Skarsgård fans?

49.9% of Bill Skarsgård fans are female, 50.1% are male, with an average age of 35.8 years.

03

Which brands do Bill Skarsgård fans like most?

Bill Skarsgård fans show strongest brand affinity for The Bar Method (329.79×), Karylle (835.23×), and Wyatt Oleff (139.03×) over the country average.

04

Where do Bill Skarsgård fans live in United States?

Bill Skarsgård fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Bill Skarsgård fans also like?

Beyond Bill Skarsgård itself, the audience over-indexes on Karylle (835.23×), Wyatt Oleff (139.03×), Jack Dylan Grazer (97.14×), and Jaeden Martell (92.9×) compared to the United States average.

Appendix

Explore more audiences

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See Bill Skarsgård audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bill Skarsgård. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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