Universal Technical Institute Audience in United States

Universal Technical Institute logo

Universal Technical Institute has an estimated audience of 1,315,879 people in United States. 7.6% are female, 92.4% are male, average age 26.4. Top regions: California, Texas, Florida. Top brand affinities: Michael Bisping, Institute of technology, Safeco Insurance, AutoZone, 8 Ball Pool.

The average Universal Technical Institute fan in United States is 26.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Michael Bisping, Institute of technology, Safeco Insurance, with strongest over-indexing on Michael Bisping (77.03× the country average). Demographically, the Universal Technical Institute audience skews more male with an average age of 26.4, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: NGO / Political Party

Demographics of Universal Technical Institute fans

Demographic split for Universal Technical Institute audience in United States
MetricValue
Female7.6%
Male92.4%
Average age26.4
Estimated audience size1,315,879

Audience persona

The typical Universal Technical Institute fan in United States is more male, around 26.4 years old, with strong Family Orientation tendencies and a notable affinity for Michael Bisping.

Top regions in United States

Top regions ranked by reach for Universal Technical Institute in United States
RegionReachAffinity
California211,5551.46×
Texas182,0161.61×
Florida108,2721.22×
New York80,2161.09×
Illinois55,1991.26×
Georgia51,3151.27×
Pennsylvania50,4951.14×
North Carolina45,0591.14×
New Jersey42,8641.28×
Arizona42,2891.57×
Michigan37,3411.09×
Ohio36,7170.91×
Virginia32,9571.03×
Tennessee26,9021.02×
Washington25,1850.95×
Indiana23,9851×
Maryland23,4371.04×
Alabama23,3701.27×
Massachusetts22,6240.87×
Louisiana22,4431.32×
South Carolina22,1051.12×
Missouri19,9100.94×
Colorado16,2280.78×
Wisconsin16,1590.82×
Kentucky15,9130.96×
Oklahoma15,7041.07×
Mississippi15,4021.42×
Minnesota15,2390.81×
Nevada14,2701.12×
Oregon12,3790.82×
Connecticut12,2000.92×
Arkansas11,5451.06×
Utah9,4630.8×
Kansas9,1750.88×
Iowa8,8270.81×
Hawaii7,0101.24×
New Mexico6,5911×
Nebraska5,4500.83×
West Virginia5,2450.86×
Idaho4,8920.74×
New Hampshire3,6520.7×
Rhode Island3,4850.83×
Delaware3,3470.92×
Washington, District of Columbia3,3390.84×
Maine3,2020.68×
Alaska2,7320.97×
Montana2,5500.7×
South Dakota2,2250.73×
North Dakota2,0670.76×
Vermont1,4720.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Universal Technical Institute audience
BrandAffinityCategory
Michael Bisping77.03×Sports
Institute of technology6.61×Business & Career
Safeco Insurance36.78×Business & Career
AutoZone3.12×Cars & Mobility
8 Ball Pool18.77×Sports
Amica Mutual Insurance34.4×Business & Career
Panda Express3.15×Food & Beverages
Pool (cue sports)8.09×Sports
Bad Bunny3.77×Music & Radio
Technician5.69×Technology & Electronics
Advance Auto Parts3.62×Cars & Mobility
John Waters17.11×Movies & TV
ancestry3.77×Kids & Family
TikTok1.66×Internet & Social Media
T-Mobile2.1×Technology & Electronics
Chumba Casino4.71×Travel & Leisure
Tire2.68×Cars & Mobility
Cars (film)2.81×Movies & TV
Wingstop2.32×Food & Beverages
Diesel fuel4.48×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Universal Technical Institute audience
TraitClusterScore
Family OrientationCONSERVATISM2.29
LGBTQ+ IdentityOPEN2.14
Quality AwarenessPREMIUM1.55
Need for SecurityCONSERVATISM1.49
Career OrientationPOWER1.21
Early Adopter MentalityPOWER1.19

Worldwide distribution

Worldwide audience distribution share by country for Universal Technical Institute
CountryShare
United States37.1%
India6.8%
United Kingdom5.5%

See Universal Technical Institute audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Universal Technical Institute have in United States?

Universal Technical Institute has an estimated audience of 1,315,879 people in United States, concentrated in California and Texas.

What is the gender split and age of Universal Technical Institute fans?

7.6% of Universal Technical Institute fans are female, 92.4% are male, with an average age of 26.4 years.

Which brands do Universal Technical Institute fans like most?

Universal Technical Institute fans show strongest brand affinity for Michael Bisping (77.03×), Institute of technology (6.61×), and Safeco Insurance (36.78×) over the country average.

Where do Universal Technical Institute fans live in United States?

Universal Technical Institute fans in United States are most concentrated in California (reach 211,555), Texas (reach 182,016), and Florida (reach 108,272). These three regions account for the largest share of the active audience.

What other brands do Universal Technical Institute fans also like?

Beyond Universal Technical Institute itself, the audience over-indexes on Institute of technology (6.61×), Safeco Insurance (36.78×), AutoZone (3.12×), and 8 Ball Pool (18.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Universal Technical Institute. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.