Rascasse Audience Intelligence

Universal Technical Institute Audience in United States

A data profile of the people who buy, follow and care about Universal Technical Institute in United States — modelled from more than twelve digital signal sources. Universal Technical Institute has an estimated audience of 1,306,314 people in United States.

#155among NGO / Political Party in United States#636in Cars & Mobility

The average Universal Technical Institute fan in United States is 26.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Michael Bisping, Institute of technology, Safeco Insurance, with strongest over-indexing on Michael Bisping (77.03× the country average).

Demographically, the Universal Technical Institute audience skews more male with an average age of 26.4, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Universal Technical Institute fan in United States is more male, around 26.4 years old, with strong Patriotism tendencies and a notable affinity for Michael Bisping.

Category: Cars & Mobility · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Universal Technical Institute profile in United States.

Audience size
1.3M
in United States
Gender
7.6%♀
92.4% male
Age
26.4
average years
Country rank
#19647
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Universal Technical Institute fans

7.6% are female, 92.4% are male, average age 26.4.

Fig. 02

Gender split

7.6%
Female
92.4%
Male
Demographic split for Universal Technical Institute audience in United States
MetricValue
Female7.6%
Male92.4%
Average age26.4
Estimated audience size1,306,314
Fig. 03

Age distribution

Ø 26.4
average years
Age distribution of the Universal Technical Institute audience in United States
Age bracketShare%
16-1954%
20-2930%
30-397%
40-495%
50+3%
Fig. 04

Worldwide distribution

36.9%

of the worldwide Universal Technical Institute audience comes from United States.

Worldwide audience distribution share by country for Universal Technical Institute
CountryShare
United States36.9%
India6.9%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Universal Technical Institute audience in United States is strongest.

Fig. 05

Top regions by affinity

Universal Technical Institute fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~50K1.92×
02Texas~200K1.88×
03California~200K1.47×
04New Jersey~50K1.42×
05Mississippi~20K1.39×
06Illinois~60K1.36×
07Florida~100K1.31×
08Louisiana~20K1.29×
09North Carolina~50K1.26×
10Hawaii~7K1.26×
11Michigan~40K1.22×
12Alabama~20K1.22×
13Georgia~50K1.21×
14Pennsylvania~50K1.14×
15Arkansas~10K1.07×
16South Carolina~20K1.06×
17Nevada~10K1.05×
18New York~80K1.02×
19Oklahoma~10K1.02×
20Alaska~3K1.02×
21New Mexico~7K0.99×
22Delaware~4K0.99×
23Maryland~20K0.98×
24Tennessee~30K0.97×
25Indiana~20K0.96×
26Virginia~30K0.95×
27Kentucky~20K0.93×
28Missouri~20K0.89×
29Connecticut~10K0.89×
30Washington~20K0.88×
31West Virginia~5K0.88×
32Ohio~30K0.86×
33Kansas~9K0.86×
34North Dakota~2K0.83×
35Massachusetts~20K0.82×
36Wisconsin~20K0.82×
37Nebraska~5K0.82×
38Rhode Island~3K0.82×
39Iowa~9K0.81×
40Washington, District of Columbia~3K0.80×
41Minnesota~10K0.79×
42South Dakota~2K0.79×
43Oregon~10K0.78×
44Utah~9K0.76×
45Idaho~5K0.76×
46Colorado~20K0.74×
47Montana~3K0.73×
48New Hampshire~4K0.71×
49Maine~3K0.70×
50Vermont~2K0.69×
Fig. 06

Affinity by region

Affinity by region — Universal Technical Institute, United States
0.69×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Universal Technical Institute audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Universal Technical Institute audience
#·InterestCategoryAffinity×
01Michael BispingSports77.03×
02Safeco InsuranceBusiness & Career36.78×
03Amica Mutual InsuranceBusiness & Career34.40×
048 Ball PoolSports18.77×
05John WatersMovies & TV17.11×
06Pool (cue sports)Sports8.09×
07Institute of technologyBusiness & Career6.61×
08TechnicianTechnology & Electronics5.69×
09Chumba CasinoTravel & Leisure4.71×
10Diesel fuelCars & Mobility4.48×
11Bad BunnyMusic & Radio3.77×
12ancestryKids & Family3.77×
13Advance Auto PartsCars & Mobility3.62×
14Panda ExpressFood & Beverages3.15×
15AutoZoneCars & Mobility3.12×
16Cars (film)Movies & TV2.81×
17TireCars & Mobility2.68×
18WingstopFood & Beverages2.32×
19T-MobileTechnology & Electronics2.10×
20TikTokInternet & Social Media1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Universal Technical Institute audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Universal Technical Institute audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.29×
Need for SecurityCONSERVATISM1.25×
Social Media UsageJOY1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Universal Technical Institute audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.54×
Design AffinityPREMIUM0.56×
Community OrientationOPEN0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Universal Technical Institute have in United States?

Universal Technical Institute has an estimated audience of 1,306,314 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Universal Technical Institute fans?

7.6% of Universal Technical Institute fans are female, 92.4% are male, with an average age of 26.4 years.

03

Which brands do Universal Technical Institute fans like most?

Universal Technical Institute fans show strongest brand affinity for Michael Bisping (77.03×), Institute of technology (6.61×), and Safeco Insurance (36.78×) over the country average.

04

Where do Universal Technical Institute fans live in United States?

Universal Technical Institute fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Universal Technical Institute fans also like?

Beyond Universal Technical Institute itself, the audience over-indexes on Institute of technology (6.61×), Safeco Insurance (36.78×), AutoZone (3.12×), and 8 Ball Pool (18.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Universal Technical Institute audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Universal Technical Institute. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →