Rascasse Audience Intelligence

John Waters Audience in United States

A data profile of the people who buy, follow and care about John Waters in United States — modelled from more than twelve digital signal sources. John Waters has an estimated audience of 1,082,215 people in United States.

#38among Director in United States#4941among Person in United States#4021in Movies & TV

The average John Waters fan in United States is 41.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Albert Camus, Helena Bonham Carter, Cyndi Lauper, with strongest over-indexing on Albert Camus (126.98× the country average).

Demographically, the John Waters audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical John Waters fan in United States is balanced, around 41.0 years old, with strong Tradition tendencies and a notable affinity for Albert Camus.

Category: Movies & TV · Type: Person · Subtype: Director

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the John Waters profile in United States.

Audience size
1.1M
in United States
Gender
51.7%♀
48.3% male
Age
41.0
average years
Country rank
#22458
Person in United States
Fig. 01

Search interest · 12-month trend

+38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of John Waters fans

51.7% are female, 48.3% are male, average age 41.0.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for John Waters audience in United States
MetricValue
Female51.7%
Male48.3%
Average age41.0
Estimated audience size1,082,215
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the John Waters audience in United States
Age bracketShare%
16-1918%
20-2915%
30-3919%
40-4924%
50+24%
Fig. 04

Worldwide distribution

55.0%

of the worldwide John Waters audience comes from United States.

Worldwide audience distribution share by country for John Waters
CountryShare
United States55.0%
United Kingdom9.0%
Australia5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the John Waters audience in United States is strongest.

Fig. 05

Top regions by affinity

John Waters fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~30K1.89×
02Oregon~20K1.66×
03Washington, District of Columbia~5K1.58×
04Vermont~3K1.55×
05Maine~5K1.35×
06Massachusetts~30K1.31×
07California~100K1.30×
08Washington~30K1.29×
09Rhode Island~4K1.27×
10New York~70K1.25×
11New Hampshire~4K1.14×
12Illinois~40K1.10×
13Pennsylvania~40K1.09×
14Colorado~20K1.09×
15New Mexico~5K1.07×
16West Virginia~5K1.04×
17Ohio~30K1.03×
18Connecticut~10K1.02×
19Nevada~9K1.01×
20Minnesota~10K1.00×
21Kentucky~10K0.99×
22Missouri~20K0.98×
23Michigan~20K0.94×
24Alaska~2K0.94×
25Arizona~20K0.93×
26Virginia~20K0.92×
27Montana~2K0.92×
28Wisconsin~10K0.91×
29Delaware~2K0.91×
30Tennessee~20K0.90×
31Indiana~20K0.90×
32Oklahoma~10K0.90×
33Louisiana~10K0.89×
34Kansas~7K0.88×
35Arkansas~7K0.87×
36Utah~8K0.86×
37Nebraska~4K0.86×
38New Jersey~20K0.84×
39Iowa~7K0.84×
40Idaho~4K0.82×
41North Carolina~20K0.80×
42Georgia~20K0.77×
43South Dakota~2K0.77×
44Texas~60K0.76×
45Alabama~10K0.76×
46North Dakota~2K0.76×
47Florida~50K0.73×
48Mississippi~6K0.69×
49South Carolina~10K0.68×
50Hawaii~3K0.63×
Fig. 06

Affinity by region

Affinity by region — John Waters, United States
0.63×1.00×1.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the John Waters audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for John Waters audience
#·InterestCategoryAffinity×
01Albert CamusLiterature126.98×
02RocketManMovies & TV38.32×
03Franz KafkaLiterature34.23×
04Werner HerzogMovies & TV26.29×
05Helena Bonham CarterMovies & TV25.82×
06Bob NewhartMovies & TV22.76×
07The Strangers (2008 film)Movies & TV20.00×
08Katee SackhoffMovies & TV20.00×
09Tony DanzaMovies & TV20.00×
10Humanoid robotTechnology & Electronics19.69×
11Cyndi LauperMusic & Radio19.66×
12Ed HelmsMovies & TV18.29×
13Kevin SmithMovies & TV17.38×
14Marc MaronMovies & TV16.11×
15Gwendoline ChristieMovies & TV13.94×
16Saoirse RonanMovies & TV13.91×
17Scarface (1983 film)Movies & TV9.85×
18Anne HathawayMovies & TV5.71×
19Broadway theatreTravel & Leisure4.20×
20BeetlejuiceMovies & TV3.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the John Waters audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by John Waters audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.77×
SpiritualityBALANCE1.64×
IndividualismJOY1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by John Waters audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.65×
Quality AwarenessPREMIUM0.80×
Sports ActivityPOWER0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does John Waters have in United States?

John Waters has an estimated audience of 1,082,215 people in United States, concentrated in California and New York.

02

What is the gender split and age of John Waters fans?

51.7% of John Waters fans are female, 48.3% are male, with an average age of 41.0 years.

03

Which brands do John Waters fans like most?

John Waters fans show strongest brand affinity for Albert Camus (126.98×), Helena Bonham Carter (25.82×), and Cyndi Lauper (19.66×) over the country average.

04

Where do John Waters fans live in United States?

John Waters fans in United States are most concentrated in California (reach ~100K), New York (reach ~70K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do John Waters fans also like?

Beyond John Waters itself, the audience over-indexes on Helena Bonham Carter (25.82×), Cyndi Lauper (19.66×), Franz Kafka (34.23×), and The Strangers (2008 film) (20×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for John Waters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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