John Waters Audience in United States
John Waters has an estimated audience of 976,051 people in United States. 51.7% are female, 48.3% are male, average age 41.0. Top regions: California, New York, Texas. Top brand affinities: Grinch, Wok, Hemnet, Corona (band), Goop.
The average John Waters fan in United States is 41.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Grinch, Wok, Hemnet, with strongest over-indexing on Grinch (7.8× the country average). Demographically, the John Waters audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Director
Demographics of John Waters fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 41.0 |
| Estimated audience size | 976,051 |
Audience persona
The typical John Waters fan in United States is balanced, around 41.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Grinch.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 145,779 | 1.36× |
| New York | 70,907 | 1.3× |
| Texas | 68,839 | 0.82× |
| Florida | 49,861 | 0.75× |
| Illinois | 37,519 | 1.15× |
| Pennsylvania | 37,210 | 1.13× |
| Maryland | 31,998 | 1.91× |
| Ohio | 31,740 | 1.06× |
| Washington | 26,179 | 1.34× |
| Massachusetts | 25,762 | 1.34× |
| Georgia | 24,751 | 0.82× |
| North Carolina | 24,553 | 0.84× |
| Michigan | 24,014 | 0.94× |
| Virginia | 22,439 | 0.94× |
| New Jersey | 20,919 | 0.84× |
| Arizona | 18,756 | 0.94× |
| Oregon | 18,679 | 1.67× |
| Tennessee | 18,280 | 0.93× |
| Colorado | 16,661 | 1.08× |
| Indiana | 16,518 | 0.93× |
| Missouri | 15,587 | 0.99× |
| Minnesota | 14,054 | 1× |
| Wisconsin | 13,478 | 0.92× |
| Kentucky | 12,556 | 1.03× |
| Louisiana | 11,484 | 0.91× |
| South Carolina | 10,334 | 0.7× |
| Alabama | 10,131 | 0.74× |
| Nevada | 9,881 | 1.05× |
| Connecticut | 9,860 | 1.01× |
| Oklahoma | 9,850 | 0.91× |
| Utah | 7,592 | 0.87× |
| Arkansas | 6,835 | 0.85× |
| Kansas | 6,754 | 0.88× |
| Iowa | 6,636 | 0.83× |
| Mississippi | 5,308 | 0.66× |
| Maine | 5,008 | 1.43× |
| Washington, District of Columbia | 4,650 | 1.59× |
| New Mexico | 4,625 | 0.94× |
| New Hampshire | 4,432 | 1.15× |
| West Virginia | 4,428 | 0.97× |
| Nebraska | 4,220 | 0.86× |
| Idaho | 3,856 | 0.79× |
| Rhode Island | 3,855 | 1.24× |
| Delaware | 2,377 | 0.88× |
| Montana | 2,354 | 0.87× |
| Hawaii | 2,332 | 0.56× |
| Vermont | 2,329 | 1.36× |
| Alaska | 1,745 | 0.84× |
| South Dakota | 1,532 | 0.68× |
| North Dakota | 1,282 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Grinch | 7.8× | Movies & TV |
| Wok | 12.2× | Food & Beverages |
| Hemnet | 21.09× | Home & Garden |
| Corona (band) | 9.03× | Music & Radio |
| Goop | 7.8× | Internet & Social Media |
| Mohamed Hassan (volleyball) | 127.43× | Sports |
| Captain America (1990 film) | 5.8× | Movies & TV |
| Elsword | 20× | Games |
| Historic site | 5.2× | Arts & Culture |
| Nebraska Cornhuskers football | 4.3× | Sports |
| Ken Ham | 24.2× | Business & Career |
| Kendra Scott | 3.19× | Fashion & Accessoires |
| Grace Slick | 9.07× | Music & Radio |
| Nationality | 2.18× | Politics & Society |
| Minnesota | 1.78× | Travel & Leisure |
| headspace | 9.47× | Health |
| JibJab | 5.88× | Internet & Social Media |
| Collectable | 1.61× | Kids & Family |
| Hitchcock (film) | 14.72× | Movies & TV |
| Israel | 2.11× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.25 |
| Tradition | CONSERVATISM | 1.8 |
| Design Affinity | PREMIUM | 1.58 |
| Community Orientation | OPEN | 1.49 |
| Mindfulness | BALANCE | 1.44 |
| Urban Lifestyle | OPEN | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 55.2% |
| United Kingdom | 8.4% |
| Australia | 5.3% |
See John Waters audiences in other countries
More Director audiences in United States
- Rob Reiner (39,072,293)
- Ryan Coogler (5,253,395)
- Quentin Tarantino (4,772,199)
- Paul Thomas Anderson (4,340,260)
- Tim Burton (3,900,451)
Frequently asked questions
How many fans does John Waters have in United States?
John Waters has an estimated audience of 976,051 people in United States, concentrated in California and New York.
What is the gender split and age of John Waters fans?
51.7% of John Waters fans are female, 48.3% are male, with an average age of 41.0 years.
Which brands do John Waters fans like most?
John Waters fans show strongest brand affinity for Grinch (7.8×), Wok (12.2×), and Hemnet (21.09×) over the country average.
Where do John Waters fans live in United States?
John Waters fans in United States are most concentrated in California (reach 145,779), New York (reach 70,907), and Texas (reach 68,839). These three regions account for the largest share of the active audience.
What other brands do John Waters fans also like?
Beyond John Waters itself, the audience over-indexes on Wok (12.2×), Hemnet (21.09×), Corona (band) (9.03×), and Goop (7.8×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for John Waters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.