Rascasse Audience Intelligence

Ed Helms Audience in United States

A data profile of the people who buy, follow and care about Ed Helms in United States — modelled from more than twelve digital signal sources. Ed Helms has an estimated audience of 1,384,121 people in United States.

#1289among Actor Actress or TV Star in United States#3887among Person in United States#3180in Movies & TV

The average Ed Helms fan in United States is 42.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Supplier relationship management, Lauren Graham, Deana Carter, with strongest over-indexing on Supplier relationship management (625.64× the country average).

Demographically, the Ed Helms audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Design Affinity, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ed Helms fan in United States is balanced, around 42.4 years old, with strong Design Affinity tendencies and a notable affinity for Supplier relationship management.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ed Helms profile in United States.

Audience size
1.4M
in United States
Gender
54.1%♀
45.9% male
Age
42.4
average years
Country rank
#18841
Person in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ed Helms fans

54.1% are female, 45.9% are male, average age 42.4.

Fig. 02

Gender split

54.1%
Female
45.9%
Male
Demographic split for Ed Helms audience in United States
MetricValue
Female54.1%
Male45.9%
Average age42.4
Estimated audience size1,384,121
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Ed Helms audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3922%
40-4926%
50+24%
Fig. 04

Worldwide distribution

38.2%

of the worldwide Ed Helms audience comes from United States.

Worldwide audience distribution share by country for Ed Helms
CountryShare
United States38.2%
Canada4.7%
Brazil4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ed Helms audience in United States is strongest.

Fig. 05

Top regions by affinity

Ed Helms fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~10K1.54×
02Utah~20K1.26×
03Montana~5K1.18×
04Iowa~10K1.14×
05New Hampshire~6K1.11×
06Nebraska~8K1.10×
07Colorado~30K1.09×
08Oregon~20K1.09×
09Wisconsin~20K1.08×
10Maine~6K1.08×
11North Dakota~3K1.07×
12Ohio~50K1.06×
13Washington~30K1.06×
14Oklahoma~20K1.06×
15Kansas~10K1.06×
16South Dakota~4K1.06×
17Arizona~30K1.05×
18Indiana~30K1.05×
19Missouri~20K1.05×
20Minnesota~20K1.05×
21New Mexico~8K1.05×
22Michigan~40K1.02×
23California~200K1.01×
24Rhode Island~5K1.01×
25Massachusetts~30K1.00×
26Kentucky~20K1.00×
27Vermont~3K1.00×
28Nevada~10K0.99×
29Alaska~3K0.99×
30Pennsylvania~50K0.98×
31Connecticut~10K0.98×
32West Virginia~7K0.98×
33Tennessee~30K0.97×
34Arkansas~10K0.97×
35Texas~100K0.95×
36Illinois~50K0.95×
37South Carolina~20K0.92×
38North Carolina~40K0.91×
39Georgia~40K0.88×
40New Jersey~30K0.88×
41Virginia~30K0.87×
42Delaware~4K0.86×
43New York~70K0.85×
44Alabama~20K0.85×
45Florida~80K0.83×
46Louisiana~20K0.83×
47Hawaii~5K0.83×
48Maryland~20K0.82×
49Mississippi~9K0.78×
50Washington, District of Columbia~3K0.78×
Fig. 06

Affinity by region

Affinity by region — Ed Helms, United States
0.78×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ed Helms audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ed Helms audience
#·InterestCategoryAffinity×
01Supplier relationship managementBusiness & Career625.64×
02Deana CarterMusic & Radio347.32×
03Oberlin CollegeBusiness & Career238.81×
04Angela KinseyMovies & TV191.11×
05Adrienne MaloofMovies & TV156.83×
06Lauren GrahamMovies & TV141.68×
07Closer (2004 film)Movies & TV133.64×
08Reggie BushSports118.86×
09Hope SoloSports118.48×
10Kim RichardsMovies & TV99.98×
11Pete CarrollSports99.97×
12Punch-Drunk LoveMovies & TV85.14×
13Aaron PaulMovies & TV78.90×
14One Day (2011 film)Movies & TV65.40×
15Love & Other DrugsMovies & TV64.87×
16Upright Citizens Brigade TheatreArts & Culture64.18×
17Edward NortonMovies & TV49.04×
18The Hangover (film series)Movies & TV43.83×
19Sharon OsbourneMovies & TV37.43×
20Diane KeatonMovies & TV16.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ed Helms audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ed Helms audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.94×
SpiritualityBALANCE1.77×
Career OrientationPOWER1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ed Helms audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM1.01×
Luxury OrientationPREMIUM1.04×
ExtroversionTHRILL1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ed Helms have in United States?

Ed Helms has an estimated audience of 1,384,121 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ed Helms fans?

54.1% of Ed Helms fans are female, 45.9% are male, with an average age of 42.4 years.

03

Which brands do Ed Helms fans like most?

Ed Helms fans show strongest brand affinity for Supplier relationship management (625.64×), Lauren Graham (141.68×), and Deana Carter (347.32×) over the country average.

04

Where do Ed Helms fans live in United States?

Ed Helms fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Ed Helms fans also like?

Beyond Ed Helms itself, the audience over-indexes on Lauren Graham (141.68×), Deana Carter (347.32×), Pete Carroll (99.97×), and One Day (2011 film) (65.4×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ed Helms. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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