Rascasse Audience Intelligence

Supplier relationship management Audience in United States

A data profile of the people who buy, follow and care about Supplier relationship management in United States — modelled from more than twelve digital signal sources. Supplier relationship management has an estimated audience of 293,579 people in United States.

#13565among Topic in United States#3002in Business & Career

The average Supplier relationship management fan in United States is 33.8 years old, more male, and lives primarily in Washington.

The audience is concentrated in Washington, Texas, Florida.

Top brand affinities include Ed Helms, Christoph Waltz, Procurement, with strongest over-indexing on Ed Helms (625.64× the country average).

Demographically, the Supplier relationship management audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Supplier relationship management fan in United States is more male, around 33.8 years old, with strong Patriotism tendencies and a notable affinity for Ed Helms.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Supplier relationship management profile in United States.

Audience size
294K
in United States
Gender
44.0%♀
56.0% male
Age
33.8
average years
Country rank
#48897
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Supplier relationship management fans

44.0% are female, 56.0% are male, average age 33.8.

Fig. 02

Gender split

44.0%
Female
56.0%
Male
Demographic split for Supplier relationship management audience in United States
MetricValue
Female44.0%
Male56.0%
Average age33.8
Estimated audience size293,579
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Supplier relationship management audience in United States
Age bracketShare%
16-1933%
20-2922%
30-3918%
40-4916%
50+10%
Fig. 04

Worldwide distribution

25.9%

of the worldwide Supplier relationship management audience comes from United States.

Worldwide audience distribution share by country for Supplier relationship management
CountryShare
United States25.9%
Japan14.9%
Germany8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Supplier relationship management audience in United States is strongest.

Fig. 05

Top regions by affinity

Supplier relationship management fans by region: top regions in United States
#RegionReachAffinity×
01Washington~30K5.56×
02Tennessee~20K3.82×
03Colorado~9K1.97×
04Ohio~20K1.68×
05Georgia~10K1.64×
06Alabama~6K1.51×
07Kentucky~6K1.51×
08Michigan~10K1.50×
09Florida~30K1.33×
10Indiana~7K1.27×
11Texas~30K1.25×
12South Carolina~5K1.14×
13Arkansas~3K1.08×
14Washington, District of Columbia<1K1.04×
15Massachusetts~6K1.02×
16Utah~3K1.01×
17Alaska<1K1.01×
18Virginia~7K0.93×
19Idaho~1K0.92×
20Montana<1K0.92×
21Vermont<1K0.90×
22North Dakota<1K0.89×
23South Dakota<1K0.88×
24North Carolina~8K0.86×
25Oregon~3K0.86×
26New Jersey~6K0.84×
27Delaware<1K0.84×
28Rhode Island<1K0.83×
29New York~10K0.81×
30West Virginia~1K0.81×
31New Hampshire<1K0.81×
32Maine<1K0.81×
33Mississippi~2K0.80×
34Iowa~2K0.80×
35Kansas~2K0.80×
36Hawaii~1K0.80×
37New Mexico~1K0.79×
38Nebraska~1K0.79×
39Illinois~7K0.76×
40Minnesota~3K0.75×
41California~20K0.74×
42Oklahoma~2K0.73×
43Louisiana~3K0.70×
44Connecticut~2K0.69×
45Arizona~4K0.68×
46Missouri~3K0.68×
47Wisconsin~3K0.68×
48Maryland~3K0.67×
49Nevada~2K0.67×
50Pennsylvania~6K0.65×
Fig. 06

Affinity by region

Affinity by region — Supplier relationship management, United States
0.65×1.00×5.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Supplier relationship management audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Supplier relationship management audience
#·InterestCategoryAffinity×
01Ed HelmsMovies & TV625.64×
02ProcurementBusiness & Career89.41×
03Christoph WaltzMovies & TV75.24×
04NephrologyHealth43.20×
05Smoke detectorHome & Garden30.73×
06TuckernuckShopping21.88×
07Anna FarisMovies & TV20.00×
08Rami MalekMovies & TV20.00×
09SpraygroundFashion & Accessoires20.00×
10Isla FisherMovies & TV17.01×
11Amazon MarketplaceShopping16.85×
12Josh DuhamelFashion & Accessoires16.60×
13HumanismArts & Culture14.07×
14Jason SegelMovies & TV12.87×
15Sharon OsbourneMovies & TV10.33×
16MoneyGramBusiness & Career10.08×
17Michelle PfeifferMovies & TV7.59×
18SheetzCars & Mobility6.19×
19Wawa Inc.Shopping4.94×
20LogisticsBusiness & Career4.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Supplier relationship management audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Supplier relationship management audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.02×
Convenience OrientationPREMIUM1.86×
Quality AwarenessPREMIUM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Supplier relationship management audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.68×
Pet OwnershipJOY0.93×
Sports ActivityPOWER0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Supplier relationship management have in United States?

Supplier relationship management has an estimated audience of 293,579 people in United States, concentrated in Washington and Texas.

02

What is the gender split and age of Supplier relationship management fans?

44.0% of Supplier relationship management fans are female, 56.0% are male, with an average age of 33.8 years.

03

Which brands do Supplier relationship management fans like most?

Supplier relationship management fans show strongest brand affinity for Ed Helms (625.64×), Christoph Waltz (75.24×), and Procurement (89.41×) over the country average.

04

Where do Supplier relationship management fans live in United States?

Supplier relationship management fans in United States are most concentrated in Washington (reach ~30K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Supplier relationship management fans also like?

Beyond Supplier relationship management itself, the audience over-indexes on Christoph Waltz (75.24×), Procurement (89.41×), Anna Faris (20×), and Rami Malek (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Supplier relationship management audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Supplier relationship management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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