Smoke detector Audience in United States

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Smoke detector has an estimated audience of 858,588 people in United States. 48.9% are female, 51.1% are male, average age 44.8. Top regions: California, Texas, Florida. Top brand affinities: High 5 Casino, Siri, COSCO, Bitdefender, Gambler Lures.

The average Smoke detector fan in United States is 44.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include High 5 Casino, Siri, COSCO, with strongest over-indexing on High 5 Casino (133.34× the country average). Demographically, the Smoke detector audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Convenience Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Smoke detector fans

Demographic split for Smoke detector audience in United States
MetricValue
Female48.9%
Male51.1%
Average age44.8
Estimated audience size858,588

Audience persona

The typical Smoke detector fan in United States is balanced, around 44.8 years old, with strong Convenience Orientation tendencies and a notable affinity for High 5 Casino.

Top regions in United States

Top regions ranked by reach for Smoke detector in United States
RegionReachAffinity
California107,1941.14×
Texas78,5671.06×
Florida59,5731.02×
New York48,7021.02×
Pennsylvania36,1461.25×
Illinois32,4681.14×
Ohio30,0171.13×
North Carolina28,0961.09×
Georgia27,4461.04×
Michigan27,0121.2×
Virginia25,1241.2×
New Jersey22,6351.04×
Tennessee18,6471.08×
Massachusetts18,3391.08×
Maryland16,9211.15×
Washington15,9450.93×
Arizona15,9290.91×
Indiana15,6571×
Missouri15,1641.1×
South Carolina13,8151.07×
Colorado12,5760.93×
Minnesota12,3781.01×
Louisiana11,7621.06×
Wisconsin11,2850.87×
Kentucky11,2291.04×
Alabama10,8100.9×
Oregon10,1441.03×
Nevada9,7521.17×
Connecticut9,0861.06×
Oklahoma8,9900.94×
Utah7,9601.04×
Iowa7,8731.11×
Mississippi7,3831.04×
Kansas6,6000.98×
Arkansas6,4840.92×
New Mexico5,1391.19×
West Virginia4,5391.14×
Idaho4,0080.93×
Nebraska3,6940.86×
New Hampshire3,5281.04×
Hawaii3,2960.89×
Maine3,2391.05×
Rhode Island2,5000.91×
Delaware2,3581×
Washington, District of Columbia2,0390.79×
Montana1,7670.74×
South Dakota1,4890.75×
Vermont1,4810.98×
North Dakota1,3670.78×
Alaska1,0290.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Smoke detector audience
BrandAffinityCategory
High 5 Casino133.34×Games
Siri69.96×Technology & Electronics
COSCO35.38×Business & Career
Bitdefender39.46×Technology & Electronics
Gambler Lures103.98×Shopping
God of Gamblers136.32×Movies & TV
Ecobee32.38×Technology & Electronics
CCTV-493.84×Movies & TV
Sophos60.03×Technology & Electronics
Security alarm12.56×Home & Garden
Intercom34.55×News
ESET56.39×Technology & Electronics
Voice command device21.64×Technology & Electronics
high 5 casino real slots92.14×Games
Fastweb (telecommunications company)56.53×Technology & Electronics
Lightspeed Venture Partners80.44×Business & Career
Fire extinguisher28.81×Home & Garden
Ito En101.45×Food & Beverages
Lock (device)13.54×Home & Garden
Alarm device12.6×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Smoke detector audience
TraitClusterScore
Convenience OrientationPREMIUM1.83
PatriotismCONSERVATISM1.7
Need for SecurityCONSERVATISM1.59
DIY MentalityTHRILL1.54
Career OrientationPOWER1.45
Price SensitivityPREMIUM1.43

Worldwide distribution

Worldwide audience distribution share by country for Smoke detector
CountryShare
United States30.1%
United Kingdom7.4%
Australia6.8%

See Smoke detector audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Smoke detector have in United States?

Smoke detector has an estimated audience of 858,588 people in United States, concentrated in California and Texas.

What is the gender split and age of Smoke detector fans?

48.9% of Smoke detector fans are female, 51.1% are male, with an average age of 44.8 years.

Which brands do Smoke detector fans like most?

Smoke detector fans show strongest brand affinity for High 5 Casino (133.34×), Siri (69.96×), and COSCO (35.38×) over the country average.

Where do Smoke detector fans live in United States?

Smoke detector fans in United States are most concentrated in California (reach 107,194), Texas (reach 78,567), and Florida (reach 59,573). These three regions account for the largest share of the active audience.

What other brands do Smoke detector fans also like?

Beyond Smoke detector itself, the audience over-indexes on Siri (69.96×), COSCO (35.38×), Bitdefender (39.46×), and Gambler Lures (103.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Smoke detector. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.