Rascasse Audience Intelligence

Smoke detector Audience in United States

A data profile of the people who buy, follow and care about Smoke detector in United States — modelled from more than twelve digital signal sources. Smoke detector has an estimated audience of 858,588 people in United States.

#9244among Topic in United States#1194in Home & Garden

The average Smoke detector fan in United States is 44.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include High 5 Casino, Siri, COSCO, with strongest over-indexing on High 5 Casino (133.34× the country average).

Demographically, the Smoke detector audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Need for Security, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Smoke detector fan in United States is balanced, around 44.8 years old, with strong Need for Security tendencies and a notable affinity for High 5 Casino.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Smoke detector profile in United States.

Audience size
859K
in United States
Gender
48.9%♀
51.1% male
Age
44.8
average years
Country rank
#26204
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Smoke detector fans

48.9% are female, 51.1% are male, average age 44.8.

Fig. 02

Gender split

48.9%
Female
51.1%
Male
Demographic split for Smoke detector audience in United States
MetricValue
Female48.9%
Male51.1%
Average age44.8
Estimated audience size858,588
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Smoke detector audience in United States
Age bracketShare%
16-199%
20-2914%
30-3919%
40-4924%
50+33%
Fig. 04

Worldwide distribution

29.6%

of the worldwide Smoke detector audience comes from United States.

Worldwide audience distribution share by country for Smoke detector
CountryShare
United States29.6%
United Kingdom7.3%
Australia6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Smoke detector audience in United States is strongest.

Fig. 05

Top regions by affinity

Smoke detector fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~40K1.24×
02West Virginia~5K1.21×
03Michigan~30K1.18×
04Ohio~30K1.13×
05Missouri~20K1.13×
06Maryland~20K1.12×
07South Carolina~10K1.12×
08Virginia~20K1.11×
09Mississippi~8K1.10×
10Iowa~8K1.10×
11Kentucky~10K1.09×
12North Carolina~30K1.08×
13Louisiana~10K1.08×
14Tennessee~20K1.07×
15New Mexico~5K1.07×
16New Hampshire~4K1.07×
17Maine~3K1.07×
18Massachusetts~20K1.06×
19Nevada~9K1.06×
20California~100K1.05×
21Illinois~30K1.05×
22Alabama~10K1.03×
23Connecticut~9K1.03×
24Texas~70K1.02×
25Georgia~30K1.02×
26Kansas~7K1.02×
27Delaware~2K1.02×
28Vermont~2K1.02×
29Indiana~20K1.01×
30Minnesota~10K1.01×
31Florida~60K0.99×
32New Jersey~20K0.99×
33Arkansas~7K0.97×
34Rhode Island~3K0.96×
35Oklahoma~9K0.95×
36Oregon~9K0.94×
37Idaho~4K0.94×
38New York~40K0.93×
39Wisconsin~10K0.93×
40Utah~7K0.93×
41Hawaii~3K0.93×
42Nebraska~4K0.92×
43Colorado~10K0.90×
44Arizona~20K0.89×
45North Dakota~2K0.89×
46Washington~20K0.88×
47Montana~2K0.85×
48South Dakota~2K0.85×
49Alaska~1K0.80×
50Washington, District of Columbia~2K0.78×
Fig. 06

Affinity by region

Affinity by region — Smoke detector, United States
0.78×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Smoke detector audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Smoke detector audience
#·InterestCategoryAffinity×
01God of GamblersMovies & TV136.32×
02High 5 CasinoGames133.34×
03Gambler LuresShopping103.98×
04Ito EnFood & Beverages101.45×
05CCTV-4Movies & TV93.84×
06Sue JohnsonHealth93.72×
07high 5 casino real slotsGames92.14×
08Lightspeed Venture PartnersBusiness & Career80.44×
09SiriTechnology & Electronics69.96×
10SophosTechnology & Electronics60.03×
11Fastweb (telecommunications company)Technology & Electronics56.53×
12ESETTechnology & Electronics56.39×
13BitdefenderTechnology & Electronics39.46×
14COSCOBusiness & Career35.38×
15IntercomNews34.55×
16EcobeeTechnology & Electronics32.38×
17Fire extinguisherHome & Garden28.81×
18Voice command deviceTechnology & Electronics21.64×
19Lock (device)Home & Garden13.54×
20Security alarmHome & Garden12.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Smoke detector audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Smoke detector audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.59×
Pet OwnershipJOY1.60×
Convenience OrientationPREMIUM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Smoke detector audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL1.05×
TraditionCONSERVATISM1.14×
IndulgenceJOY1.19×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Smoke detector have in United States?

Smoke detector has an estimated audience of 858,588 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Smoke detector fans?

48.9% of Smoke detector fans are female, 51.1% are male, with an average age of 44.8 years.

03

Which brands do Smoke detector fans like most?

Smoke detector fans show strongest brand affinity for High 5 Casino (133.34×), Siri (69.96×), and COSCO (35.38×) over the country average.

04

Where do Smoke detector fans live in United States?

Smoke detector fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Smoke detector fans also like?

Beyond Smoke detector itself, the audience over-indexes on Siri (69.96×), COSCO (35.38×), Bitdefender (39.46×), and Gambler Lures (103.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Smoke detector audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Smoke detector. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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