Rascasse Audience Intelligence

Siri Target Market in United States

A data profile of the people who buy, follow and care about Siri in United States — modelled from more than twelve digital signal sources. Siri has an estimated audience of 1,220,151 people in United States.

#7among Smart devices in United States#2107among Brand in United States#681in Technology & Electronics

The average Siri fan in United States is 36.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dream pop, ABBA, Pallbearer, with strongest over-indexing on Dream pop (57.48× the country average).

Demographically, the Siri audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Siri fan in United States is more male, around 36.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dream pop.

Category: Technology & Electronics · Type: Brand · Subtype: Smart devices

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Siri profile in United States.

Audience size
1.2M
in United States
Gender
32.7%♀
67.3% male
Age
36.8
average years
Country rank
#20633
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Siri

32.7% are female, 67.3% are male, average age 36.8.

Fig. 02

Gender split

32.7%
Female
67.3%
Male
Demographic split for Siri audience in United States
MetricValue
Female32.7%
Male67.3%
Average age36.8
Estimated audience size1,220,151
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Siri audience in United States
Age bracketShare%
16-1917%
20-2926%
30-3928%
40-4919%
50+9%
Fig. 04

Worldwide distribution

11.8%

of the worldwide Siri audience comes from United States.

Worldwide audience distribution share by country for Siri
CountryShare
United States11.8%
Brazil10.2%
Japan9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Siri audience in United States is strongest.

Fig. 05

Top regions by affinity

Siri customers by region in United States
#RegionReachAffinity×
01Florida~100K1.36×
02Mississippi~10K1.36×
03Alabama~20K1.32×
04Louisiana~20K1.31×
05Georgia~40K1.19×
06North Carolina~40K1.15×
07Arkansas~10K1.15×
08Texas~100K1.14×
09Maryland~20K1.12×
10Tennessee~30K1.11×
11Kentucky~20K1.11×
12New York~70K1.10×
13South Carolina~20K1.10×
14Nevada~10K1.10×
15New Jersey~30K1.09×
16Oklahoma~10K1.09×
17Hawaii~6K1.08×
18California~100K1.07×
19Connecticut~10K1.06×
20West Virginia~6K1.05×
21Illinois~40K1.04×
22Virginia~30K1.04×
23Delaware~3K1.02×
24Indiana~20K1.01×
25Missouri~20K0.99×
26Pennsylvania~40K0.98×
27Massachusetts~20K0.98×
28Ohio~40K0.97×
29New Mexico~6K0.96×
30Arizona~20K0.94×
31Kansas~9K0.94×
32Michigan~30K0.93×
33Nebraska~6K0.93×
34Washington, District of Columbia~3K0.93×
35Washington~20K0.92×
36Oregon~10K0.91×
37Iowa~9K0.91×
38Maine~4K0.89×
39Rhode Island~3K0.89×
40Alaska~2K0.88×
41Minnesota~10K0.86×
42South Dakota~2K0.86×
43North Dakota~2K0.86×
44Colorado~20K0.84×
45Vermont~2K0.84×
46Idaho~5K0.82×
47New Hampshire~4K0.82×
48Utah~9K0.81×
49Wisconsin~10K0.80×
50Montana~3K0.78×
Fig. 06

Affinity by region

Affinity by region — Siri, United States
0.78×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Siri audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Siri audience
#·InterestCategoryAffinity×
01Madhubala – Ek Ishq Ek JunoonMovies & TV188.88×
02Sanjeev KapoorFood & Beverages86.47×
03HomePodTechnology & Electronics84.00×
04SmartThingsTechnology & Electronics65.20×
05Electric WizardMusic & Radio64.01×
06Dream popMusic & Radio57.48×
07PallbearerMusic & Radio56.99×
08YOBMusic & Radio56.99×
09Blues TravelerMusic & Radio32.40×
10ABBAMusic & Radio29.43×
11South IndiaTravel & Leisure25.26×
12Google WalletTechnology & Electronics21.90×
13Jeff BeckMusic & Radio21.06×
14Weedeater (band)Music & Radio20.93×
15Leadership studiesBusiness & Career20.93×
16AwningHome & Garden15.40×
17Apple PayTechnology & Electronics12.33×
18PergolaHome & Garden10.98×
19JetBlueTravel & Leisure4.48×
20Social networking serviceTechnology & Electronics3.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Siri audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Siri audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.54×
Need for SecurityCONSERVATISM1.44×
TravellingTHRILL1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Siri audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.81×
Community OrientationOPEN0.82×
TraditionCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Siri's target market in United States?

Siri's target market in United States covers an estimated 1,220,151 people, concentrated in California and Texas.

02

What is the gender split and age of Siri customers?

32.7% of the Siri audience are female, 67.3% are male, with an average age of 36.8 years.

03

Which brands do Siri fans like most?

Siri fans show strongest brand affinity for Dream pop (57.48×), ABBA (29.43×), and Pallbearer (56.99×) over the country average.

04

Where do Siri fans live in United States?

Siri fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Siri fans also like?

Beyond Siri itself, the audience over-indexes on ABBA (29.43×), Pallbearer (56.99×), HomePod (84×), and Pergola (10.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Smart devices audiences in United States

See Siri audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Siri. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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