Siri Audience in United States

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Siri has an estimated audience of 1,213,145 people in United States. 32.7% are female, 67.3% are male, average age 36.8. Top regions: California, Texas, Florida. Top brand affinities: ABBA, Dream pop, Pallbearer, HomePod, Pergola.

The average Siri fan in United States is 36.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include ABBA, Dream pop, Pallbearer, with strongest over-indexing on ABBA (29.43× the country average). Demographically, the Siri audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Smart devices

Demographics of Siri fans

Demographic split for Siri audience in United States
MetricValue
Female32.7%
Male67.3%
Average age36.8
Estimated audience size1,213,145

Audience persona

The typical Siri fan in United States is more male, around 36.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for ABBA.

Top regions in United States

Top regions ranked by reach for Siri in United States
RegionReachAffinity
California150,8061.13×
Texas126,9771.22×
Florida119,0591.45×
New York80,8121.19×
Georgia45,5021.22×
Illinois43,5391.08×
North Carolina43,4601.19×
Pennsylvania40,3320.99×
Ohio37,2991×
New Jersey35,4921.15×
Virginia32,1531.09×
Michigan29,7900.94×
Tennessee28,2141.16×
Massachusetts23,9561×
Maryland23,6541.13×
Washington23,4770.96×
Arizona23,2360.94×
Alabama22,6661.34×
Indiana22,6191.02×
Louisiana21,1881.35×
Missouri19,9501.02×
South Carolina19,8401.09×
Colorado16,8980.88×
Kentucky16,3651.08×
Minnesota15,2700.88×
Oklahoma14,5911.08×
Wisconsin14,0220.77×
Nevada13,3911.14×
Mississippi13,1631.32×
Connecticut13,0821.08×
Oregon12,9730.93×
Arkansas11,4931.15×
Kansas9,3450.98×
Utah8,9730.83×
Iowa8,8720.89×
New Mexico5,5340.91×
West Virginia5,5330.98×
Nebraska5,4820.9×
Hawaii5,4431.04×
Idaho4,7580.78×
New Hampshire3,6640.77×
Maine3,6000.83×
Washington, District of Columbia3,4960.96×
Delaware3,2260.96×
Rhode Island3,1350.81×
Montana2,3530.7×
South Dakota2,1340.76×
Alaska2,0260.78×
North Dakota1,8540.74×
Vermont1,6180.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Siri audience
BrandAffinityCategory
ABBA29.43×Music & Radio
Dream pop57.48×Music & Radio
Pallbearer56.99×Music & Radio
HomePod84×Technology & Electronics
Pergola10.98×Home & Garden
SmartThings65.2×Technology & Electronics
South India25.26×Travel & Leisure
Awning15.4×Home & Garden
Blues Traveler32.4×Music & Radio
Google Wallet21.9×Technology & Electronics
Weedeater (band)20.93×Music & Radio
Electric Wizard64.01×Music & Radio
Social networking service3.05×Technology & Electronics
Madhubala – Ek Ishq Ek Junoon188.88×Movies & TV
Leadership studies20.93×Business & Career
Sanjeev Kapoor86.47×Food & Beverages
YOB56.99×Music & Radio
Jeff Beck21.06×Music & Radio
JetBlue4.48×Travel & Leisure
Apple Pay12.33×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Siri audience
TraitClusterScore
Early Adopter MentalityPOWER2.59
Need for SecurityCONSERVATISM2.14
Design AffinityPREMIUM1.7
Quality AwarenessPREMIUM1.66
Convenience OrientationPREMIUM1.65
Luxury OrientationPREMIUM1.47

Worldwide distribution

Worldwide audience distribution share by country for Siri
CountryShare
United States12.1%
Brazil10.9%
Japan9.7%

See Siri audiences in other countries

More Smart devices audiences in United States

Frequently asked questions

How many fans does Siri have in United States?

Siri has an estimated audience of 1,213,145 people in United States, concentrated in California and Texas.

What is the gender split and age of Siri fans?

32.7% of Siri fans are female, 67.3% are male, with an average age of 36.8 years.

Which brands do Siri fans like most?

Siri fans show strongest brand affinity for ABBA (29.43×), Dream pop (57.48×), and Pallbearer (56.99×) over the country average.

Where do Siri fans live in United States?

Siri fans in United States are most concentrated in California (reach 150,806), Texas (reach 126,977), and Florida (reach 119,059). These three regions account for the largest share of the active audience.

What other brands do Siri fans also like?

Beyond Siri itself, the audience over-indexes on Dream pop (57.48×), Pallbearer (56.99×), HomePod (84×), and Pergola (10.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Siri. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.