A data profile of the people who buy, follow and care about Dream pop in United States — modelled from more than twelve digital signal sources. Dream pop has an estimated audience of 649,707 people in United States.
The average Dream pop fan in United States is 27.3 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Rick and Morty, Siri, Trip hop, with strongest over-indexing on Rick and Morty (16.91× the country average).
Demographically, the Dream pop audience skews more female with an average age of 27.3, and over-indexes on personality traits such as Patriotism, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Dream pop fan in United States is more female, around 27.3 years old, with strong Patriotism tendencies and a notable affinity for Rick and Morty.
The key figures that characterise the Dream pop profile in United States.
64.1% are female, 35.9% are male, average age 27.3.
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 27.3 |
| Estimated audience size | 649,707 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 58% | |
| 20-29 | 19% | |
| 30-39 | 10% | |
| 40-49 | 9% | |
| 50+ | 4% |
of the worldwide Dream pop audience comes from United States.
| Country | Share |
|---|---|
| United States | 32.3% |
| United Kingdom | 7.3% |
| Japan | 5.8% |
Where the Dream pop audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~100K | 1.52× | |
| 02 | New York | ~50K | 1.41× | |
| 03 | Washington, District of Columbia | ~3K | 1.39× | |
| 04 | Washington | ~20K | 1.27× | |
| 05 | Massachusetts | ~20K | 1.25× | |
| 06 | Illinois | ~30K | 1.18× | |
| 07 | Oregon | ~9K | 1.18× | |
| 08 | New Jersey | ~20K | 1.17× | |
| 09 | Connecticut | ~7K | 1.11× | |
| 10 | Arizona | ~10K | 1.09× | |
| 11 | Virginia | ~20K | 1.08× | |
| 12 | Maryland | ~10K | 1.08× | |
| 13 | Pennsylvania | ~20K | 1.06× | |
| 14 | Texas | ~60K | 1.04× | |
| 15 | Maine | ~2K | 1.04× | |
| 16 | Vermont | ~1K | 1.04× | |
| 17 | Rhode Island | ~2K | 1.03× | |
| 18 | Alaska | ~1K | 1.03× | |
| 19 | Hawaii | ~3K | 1.01× | |
| 20 | Colorado | ~10K | 0.99× | |
| 21 | Minnesota | ~9K | 0.99× | |
| 22 | Nevada | ~6K | 0.99× | |
| 23 | North Dakota | ~1K | 0.99× | |
| 24 | Utah | ~6K | 0.98× | |
| 25 | North Carolina | ~20K | 0.97× | |
| 26 | New Mexico | ~3K | 0.97× | |
| 27 | South Dakota | ~1K | 0.97× | |
| 28 | Michigan | ~20K | 0.96× | |
| 29 | Kentucky | ~8K | 0.96× | |
| 30 | New Hampshire | ~2K | 0.96× | |
| 31 | Montana | ~2K | 0.96× | |
| 32 | Delaware | ~2K | 0.96× | |
| 33 | Indiana | ~10K | 0.95× | |
| 34 | Ohio | ~20K | 0.94× | |
| 35 | Idaho | ~3K | 0.94× | |
| 36 | Louisiana | ~8K | 0.93× | |
| 37 | Arkansas | ~5K | 0.93× | |
| 38 | Kansas | ~5K | 0.93× | |
| 39 | Florida | ~40K | 0.92× | |
| 40 | Wisconsin | ~9K | 0.92× | |
| 41 | Oklahoma | ~7K | 0.92× | |
| 42 | West Virginia | ~3K | 0.92× | |
| 43 | Georgia | ~20K | 0.91× | |
| 44 | Tennessee | ~10K | 0.91× | |
| 45 | Nebraska | ~3K | 0.91× | |
| 46 | Missouri | ~9K | 0.89× | |
| 47 | South Carolina | ~9K | 0.89× | |
| 48 | Iowa | ~5K | 0.89× | |
| 49 | Mississippi | ~5K | 0.88× | |
| 50 | Alabama | ~8K | 0.86× |
The strongest cross-interests of the Dream pop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Siri | Technology & Electronics | 57.48× | ||
| 02 | Phase 10 | Games | 54.41× | ||
| 03 | The xx | Music & Radio | 43.48× | ||
| 04 | Trip hop | Music & Radio | 40.69× | ||
| 05 | Jeff Beck | Music & Radio | 29.96× | ||
| 06 | Gender studies | Politics & Society | 21.87× | ||
| 07 | Haribo | Food & Beverages | 17.68× | ||
| 08 | Anthony Mackie | Movies & TV | 17.13× | ||
| 09 | Rick and Morty | Movies & TV | 16.91× | ||
| 10 | Cyberpunk 2077 | Games | 16.05× | ||
| 11 | Doctor Strange | Literature | 15.86× | ||
| 12 | The Smiths | Music & Radio | 14.98× | ||
| 13 | Dungeons & Dragons | Games | 13.89× | ||
| 14 | Guardians of the Galaxy (film) | Movies & TV | 13.78× | ||
| 15 | Toyota Supra | Cars & Mobility | 13.04× | ||
| 16 | Pergola | Home & Garden | 8.96× | ||
| 17 | Clothing | Fashion & Accessoires | 2.82× | ||
| 18 | Cosmetics | Beauty & Wellness | 2.67× | ||
| 19 | Consumer electronics | Technology & Electronics | 2.57× | ||
| 20 | Video games | Games | 2.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.79× | |
| Sustainability | BALANCE | 2.03× | |
| Urban Lifestyle | OPEN | 1.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.41× | |
| Spirituality | BALANCE | 0.50× | |
| Quality Awareness | PREMIUM | 0.60× |
Dream pop has an estimated audience of 649,707 people in United States, concentrated in California and Texas.
64.1% of Dream pop fans are female, 35.9% are male, with an average age of 27.3 years.
Dream pop fans show strongest brand affinity for Rick and Morty (16.91×), Siri (57.48×), and Trip hop (40.69×) over the country average.
Dream pop fans in United States are most concentrated in California (reach ~100K), Texas (reach ~60K), and New York (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Dream pop itself, the audience over-indexes on Siri (57.48×), Trip hop (40.69×), Gender studies (21.87×), and Dungeons & Dragons (13.89×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Dream pop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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