Rascasse Audience Intelligence

Phase 10 Audience in United States

A data profile of the people who buy, follow and care about Phase 10 in United States — modelled from more than twelve digital signal sources. Phase 10 has an estimated audience of 469,037 people in United States.

#517among Video / Board Game in United States#843in Games

The average Phase 10 fan in United States is 34.8 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Spades Plus, Kari Traa, Computer History Museum, with strongest over-indexing on Spades Plus (541.46× the country average).

Demographically, the Phase 10 audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Spirituality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Phase 10 fan in United States is more female, around 34.8 years old, with strong Spirituality tendencies and a notable affinity for Spades Plus.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Phase 10 profile in United States.

Audience size
469K
in United States
Gender
69.0%♀
31.0% male
Age
34.8
average years
Country rank
#38038
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Phase 10 fans

69.0% are female, 31.0% are male, average age 34.8.

Fig. 02

Gender split

69.0%
Female
31.0%
Male
Demographic split for Phase 10 audience in United States
MetricValue
Female69.0%
Male31.0%
Average age34.8
Estimated audience size469,037
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Phase 10 audience in United States
Age bracketShare%
16-1929%
20-2922%
30-3922%
40-4918%
50+10%
Fig. 04

Worldwide distribution

43.7%

of the worldwide Phase 10 audience comes from United States.

Worldwide audience distribution share by country for Phase 10
CountryShare
United States43.7%
Germany12.0%
India2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Phase 10 audience in United States is strongest.

Fig. 05

Top regions by affinity

Phase 10 fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~7K1.90×
02Arkansas~6K1.61×
03Louisiana~9K1.48×
04Alabama~9K1.43×
05Kentucky~8K1.38×
06Tennessee~10K1.31×
07Oklahoma~7K1.29×
08West Virginia~3K1.29×
09Missouri~10K1.26×
10Utah~5K1.24×
11Georgia~20K1.22×
12South Carolina~8K1.20×
13North Carolina~20K1.18×
14Kansas~4K1.13×
15Idaho~3K1.13×
16Texas~40K1.11×
17Iowa~4K1.11×
18Indiana~9K1.10×
19Alaska~1K1.08×
20Maine~2K1.07×
21South Dakota~1K1.04×
22Virginia~10K1.03×
23North Dakota<1K1.02×
24Ohio~10K1.00×
25Nebraska~2K0.98×
26Michigan~10K0.96×
27Montana~1K0.95×
28Delaware~1K0.95×
29Maryland~7K0.89×
30Minnesota~6K0.88×
31Pennsylvania~10K0.87×
32Wisconsin~6K0.86×
33Vermont<1K0.86×
34Colorado~6K0.84×
35Oregon~5K0.84×
36New Hampshire~2K0.84×
37Florida~30K0.83×
38Nevada~4K0.83×
39Arizona~8K0.82×
40Washington~8K0.82×
41Washington, District of Columbia~1K0.81×
42New Mexico~2K0.79×
43Hawaii~2K0.75×
44Illinois~10K0.74×
45Rhode Island~1K0.69×
46Connecticut~3K0.63×
47New York~20K0.60×
48New Jersey~7K0.58×
49Massachusetts~5K0.57×
50California~30K0.56×
Fig. 06

Affinity by region

Affinity by region — Phase 10, United States
0.56×1.00×1.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Phase 10 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Phase 10 audience
#·InterestCategoryAffinity×
01Spades PlusGames541.46×
02Kari TraaSports505.24×
03Computer History MuseumArts & Culture472.88×
04Strasburg Rail RoadTravel & Leisure370.26×
05Faculty of Management StudiesBusiness & Career369.21×
06VigoTravel & Leisure194.49×
07Thapar UniversityBusiness & Career176.62×
08Japanese role-playing gameGames90.24×
09Skip-BoGames89.78×
10ZyngaGames84.40×
11Indian Super LeagueSports74.30×
12Spider (solitaire)Games70.37×
13World Series of Poker (video game)Video / Board Game66.65×
14Tri PeaksGames65.16×
15Harvard University PressBusiness & Career61.80×
16Dream popMusic & Radio54.41×
17Scott Pilgrim vs. the WorldMovies & TV47.38×
18Dragon (2011 film)Movies & TV42.75×
19Gin rummyGames40.75×
20AAA (band)Music & Radio19.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Phase 10 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Phase 10 audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.54×
Luxury OrientationPREMIUM1.43×
Career OrientationPOWER1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Phase 10 audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.79×
DIY MentalityTHRILL0.81×
Social Media UsageJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Phase 10 have in United States?

Phase 10 has an estimated audience of 469,037 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Phase 10 fans?

69.0% of Phase 10 fans are female, 31.0% are male, with an average age of 34.8 years.

03

Which brands do Phase 10 fans like most?

Phase 10 fans show strongest brand affinity for Spades Plus (541.46×), Kari Traa (505.24×), and Computer History Museum (472.88×) over the country average.

04

Where do Phase 10 fans live in United States?

Phase 10 fans in United States are most concentrated in Texas (reach ~40K), California (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Phase 10 fans also like?

Beyond Phase 10 itself, the audience over-indexes on Kari Traa (505.24×), Computer History Museum (472.88×), Strasburg Rail Road (370.26×), and Vigo (194.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Phase 10 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Phase 10. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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