Zynga Audience in United States

Zynga has an estimated audience of 455,348 people in United States. 42.8% are female, 57.2% are male, average age 36.3. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Phase 10, Diabetes mellitus awareness, Bomberman, Microblogging.

The average Zynga fan in United States is 36.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Phase 10, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Zynga audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Website / Newspaper / Magazine · Subtype: Online game

Demographics of Zynga fans

Demographic split for Zynga audience in United States
MetricValue
Female42.8%
Male57.2%
Average age36.3
Estimated audience size455,348

Audience persona

The typical Zynga fan in United States is more male, around 36.3 years old, with strong Risk Appetite tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Zynga in United States
RegionReachAffinity
California79,3471.58×
Texas38,5990.99×
Florida29,5650.96×
New York28,6841.13×
Illinois15,9901.05×
Ohio15,5401.11×
Georgia14,9031.06×
North Carolina14,4331.05×
Pennsylvania13,3190.87×
Virginia12,4221.12×
Washington10,5401.15×
Michigan10,3270.87×
Massachusetts9,1721.02×
New Jersey9,0100.78×
Wisconsin8,9761.31×
West Virginia8,2073.87×
Indiana8,0020.96×
Tennessee6,8100.75×
Arizona6,6960.72×
Maryland6,6300.85×
Kansas6,3691.77×
Missouri6,1090.83×
Colorado5,7890.81×
Oregon5,7781.11×
Oklahoma5,5571.1×
Kentucky5,5040.96×
Minnesota5,0280.77×
South Carolina4,9910.73×
Alabama4,4340.7×
Connecticut4,1590.91×
Arkansas3,9271.05×
Louisiana3,6400.62×
Nevada3,6060.82×
Utah3,2210.79×
Mississippi3,0150.8×
Idaho2,7801.22×
Iowa2,7720.74×
New Mexico2,1870.96×
Maine1,9391.19×
New Hampshire1,8981.06×
Hawaii1,8690.95×
Nebraska1,4250.62×
Delaware1,3181.05×
Washington, District of Columbia1,1770.86×
Rhode Island9900.68×
South Dakota8810.84×
Alaska8390.86×
Montana8340.66×
Wyoming7071.05×
North Dakota5620.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zynga audience
BrandAffinityCategory
Autism Awareness19.03×Health
Phase 1085.89×Games
Diabetes mellitus awareness12.48×Health
Bomberman158.05×Games
Microblogging12.67×Technology & Electronics
Square Enix31.95×Games
Singer-songwriter5.51×Music & Radio
Horoscope12.44×Health
Staples (Canada)6.31×Business & Career
Roulette17.79×Games
Income tax13.19×Business & Career
EA Sports21.05×Games
Day trading12.17×Business & Career
Aerospace engineering10.94×Business & Career
Blended whiskey10×Food & Beverages
Indianapolis Motor Speedway10.17×Sports
Charles, Prince of Wales18.87×Politics & Society
Critical illness insurance13.76×Business & Career
World Series of Poker13.47×Games
Candy Crush Soda Saga18.81×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zynga audience
TraitClusterScore
Risk AppetiteTHRILL2.34
Early Adopter MentalityPOWER1.61
Luxury OrientationPREMIUM1.45
Family OrientationCONSERVATISM1.27
LGBTQ+ IdentityOPEN1.25
Social Media UsageJOY1.12

Worldwide distribution

Worldwide audience distribution share by country for Zynga
CountryShare
United States24.7%
India6.9%
United Kingdom4.8%

See Zynga audiences in other countries

More Online game audiences in United States

Frequently asked questions

How many fans does Zynga have in United States?

Zynga has an estimated audience of 455,348 people in United States, concentrated in California and Texas.

What is the gender split and age of Zynga fans?

42.8% of Zynga fans are female, 57.2% are male, with an average age of 36.3 years.

Which brands do Zynga fans like most?

Zynga fans show strongest brand affinity for Autism Awareness (19.03×), Phase 10 (85.89×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Zynga fans live in United States?

Zynga fans in United States are most concentrated in California (reach 79,347), Texas (reach 38,599), and Florida (reach 29,565). These three regions account for the largest share of the active audience.

What other brands do Zynga fans also like?

Beyond Zynga itself, the audience over-indexes on Phase 10 (85.89×), Diabetes mellitus awareness (12.48×), Bomberman (158.05×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zynga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.