Zynga Audience in United States
Zynga has an estimated audience of 455,348 people in United States. 42.8% are female, 57.2% are male, average age 36.3. Top regions: California, Texas, Florida. Top brand affinities: Grinch, Jaws, Monogram, Israel, Vocal harmony.
The average Zynga fan in United States is 36.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Grinch, Jaws, Monogram, with strongest over-indexing on Grinch (4.97× the country average). Demographically, the Zynga audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: Website / Newspaper / Magazine · Subtype: Online game
Demographics of Zynga fans
| Metric | Value |
|---|---|
| Female | 42.8% |
| Male | 57.2% |
| Average age | 36.3 |
| Estimated audience size | 455,348 |
Audience persona
The typical Zynga fan in United States is more male, around 36.3 years old, with strong Risk Appetite tendencies and a notable affinity for Grinch.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 79,347 | 1.58× |
| Texas | 38,599 | 0.99× |
| Florida | 29,565 | 0.96× |
| New York | 28,684 | 1.13× |
| Illinois | 15,990 | 1.05× |
| Ohio | 15,540 | 1.11× |
| Georgia | 14,903 | 1.06× |
| North Carolina | 14,433 | 1.05× |
| Pennsylvania | 13,319 | 0.87× |
| Virginia | 12,422 | 1.12× |
| Washington | 10,540 | 1.15× |
| Michigan | 10,327 | 0.87× |
| Massachusetts | 9,172 | 1.02× |
| New Jersey | 9,010 | 0.78× |
| Wisconsin | 8,976 | 1.31× |
| West Virginia | 8,207 | 3.87× |
| Indiana | 8,002 | 0.96× |
| Tennessee | 6,810 | 0.75× |
| Arizona | 6,696 | 0.72× |
| Maryland | 6,630 | 0.85× |
| Kansas | 6,369 | 1.77× |
| Missouri | 6,109 | 0.83× |
| Colorado | 5,789 | 0.81× |
| Oregon | 5,778 | 1.11× |
| Oklahoma | 5,557 | 1.1× |
| Kentucky | 5,504 | 0.96× |
| Minnesota | 5,028 | 0.77× |
| South Carolina | 4,991 | 0.73× |
| Alabama | 4,434 | 0.7× |
| Connecticut | 4,159 | 0.91× |
| Arkansas | 3,927 | 1.05× |
| Louisiana | 3,640 | 0.62× |
| Nevada | 3,606 | 0.82× |
| Utah | 3,221 | 0.79× |
| Mississippi | 3,015 | 0.8× |
| Idaho | 2,780 | 1.22× |
| Iowa | 2,772 | 0.74× |
| New Mexico | 2,187 | 0.96× |
| Maine | 1,939 | 1.19× |
| New Hampshire | 1,898 | 1.06× |
| Hawaii | 1,869 | 0.95× |
| Nebraska | 1,425 | 0.62× |
| Delaware | 1,318 | 1.05× |
| Washington, District of Columbia | 1,177 | 0.86× |
| Rhode Island | 990 | 0.68× |
| South Dakota | 881 | 0.84× |
| Alaska | 839 | 0.86× |
| Montana | 834 | 0.66× |
| Wyoming | 707 | 1.05× |
| North Dakota | 562 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Grinch | 4.97× | Movies & TV |
| Jaws | 6.74× | Movies & TV |
| Monogram | 4.68× | Home & Garden |
| Israel | 2.53× | Travel & Leisure |
| Vocal harmony | 4.94× | Music & Radio |
| Home staging | 5.26× | Home & Garden |
| Elsword | 14.32× | Games |
| Jeep Grand Cherokee (WJ) | 4.97× | Cars & Mobility |
| Nebraska Cornhuskers | 6.51× | Sports |
| Historic site | 2.92× | Arts & Culture |
| Hope For Paws | 13.96× | Pets & Animals |
| Captain America (1990 film) | 2.9× | Movies & TV |
| Pot roast | 5.98× | Food & Beverages |
| Jeep Wagoneer | 3.18× | Cars & Mobility |
| Sears | 2.28× | Shopping |
| Noodle (Gorillaz) | 1.9× | Music & Radio |
| TeachHUB | 2.02× | Business & Career |
| Jezebel (film) | 3.44× | Movies & TV |
| The Wallflower (manga) | 8.31× | Literature |
| La Jolla | 4.08× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.34 |
| Early Adopter Mentality | POWER | 1.61 |
| Luxury Orientation | PREMIUM | 1.45 |
| Family Orientation | CONSERVATISM | 1.27 |
| LGBTQ+ Identity | OPEN | 1.25 |
| Social Media Usage | JOY | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.7% |
| India | 6.9% |
| United Kingdom | 4.8% |
See Zynga audiences in other countries
More Online game audiences in United States
- League of Legends (14,407,907)
- Knight Online (178,912)
- Neverwinter (video game) (168,795)
- Vindictus (139,736)
- AdventureQuest Worlds (134,131)
Frequently asked questions
How many fans does Zynga have in United States?
Zynga has an estimated audience of 455,348 people in United States, concentrated in California and Texas.
What is the gender split and age of Zynga fans?
42.8% of Zynga fans are female, 57.2% are male, with an average age of 36.3 years.
Which brands do Zynga fans like most?
Zynga fans show strongest brand affinity for Grinch (4.97×), Jaws (6.74×), and Monogram (4.68×) over the country average.
Where do Zynga fans live in United States?
Zynga fans in United States are most concentrated in California (reach 79,347), Texas (reach 38,599), and Florida (reach 29,565). These three regions account for the largest share of the active audience.
What other brands do Zynga fans also like?
Beyond Zynga itself, the audience over-indexes on Jaws (6.74×), Monogram (4.68×), Israel (2.53×), and Vocal harmony (4.94×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Zynga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.