Rascasse Audience Intelligence

Zynga Audience in United States

A data profile of the people who buy, follow and care about Zynga in United States — modelled from more than twelve digital signal sources. Zynga has an estimated audience of 456,190 people in United States.

#2among Online game in United States#1244among Website / Newspaper / Magazine in United States#862in Games

The average Zynga fan in United States is 36.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Phase 10, EA Sports, Square Enix, with strongest over-indexing on Phase 10 (84.4× the country average).

Demographically, the Zynga audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zynga fan in United States is more male, around 36.3 years old, with strong Family Orientation tendencies and a notable affinity for Phase 10.

Category: Games · Type: Website / Newspaper / Magazine · Subtype: Online game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zynga profile in United States.

Audience size
456K
in United States
Gender
42.8%♀
57.2% male
Age
36.3
average years
Country rank
#38659
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Zynga

42.8% are female, 57.2% are male, average age 36.3.

Fig. 02

Gender split

42.8%
Female
57.2%
Male
Demographic split for Zynga audience in United States
MetricValue
Female42.8%
Male57.2%
Average age36.3
Estimated audience size456,190
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Zynga audience in United States
Age bracketShare%
16-1936%
20-2914%
30-3913%
40-4916%
50+21%
Fig. 04

Worldwide distribution

24.6%

of the worldwide Zynga audience comes from United States.

Worldwide audience distribution share by country for Zynga
CountryShare
United States24.6%
India6.7%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zynga audience in United States is strongest.

Fig. 05

Top regions by affinity

Zynga fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~7K3.20×
02California~80K1.60×
03Kansas~5K1.42×
04South Dakota~1K1.42×
05Wisconsin~9K1.25×
06Idaho~3K1.24×
07New Hampshire~2K1.21×
08Kentucky~7K1.18×
09Ohio~20K1.14×
10Illinois~20K1.10×
11Washington~10K1.10×
12Virginia~10K1.09×
13Mississippi~4K1.08×
14Maine~2K1.08×
15New York~30K1.06×
16Oregon~6K1.06×
17Oklahoma~5K1.04×
18Delaware~1K1.04×
19Massachusetts~9K1.03×
20Arkansas~4K1.02×
21New Mexico~2K0.98×
22North Carolina~10K0.96×
23Georgia~10K0.95×
24Rhode Island~1K0.95×
25Pennsylvania~10K0.94×
26Alaska<1K0.94×
27Texas~40K0.92×
28Hawaii~2K0.92×
29Michigan~10K0.90×
30Indiana~7K0.90×
31Vermont<1K0.90×
32Florida~30K0.89×
33Connecticut~4K0.89×
34Washington, District of Columbia~1K0.88×
35Missouri~6K0.87×
36Nevada~4K0.87×
37Maryland~7K0.86×
38Iowa~3K0.86×
39North Dakota<1K0.86×
40Montana~1K0.84×
41Colorado~6K0.81×
42Minnesota~5K0.80×
43Alabama~5K0.79×
44Louisiana~5K0.79×
45New Jersey~9K0.78×
46Arizona~7K0.78×
47Tennessee~7K0.78×
48Utah~3K0.78×
49South Carolina~5K0.76×
50Nebraska~2K0.75×
Fig. 06

Affinity by region

Affinity by region — Zynga, United States
0.75×1.00×3.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zynga audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zynga audience
#·InterestCategoryAffinity×
01Phase 10Games84.40×
02Square EnixGames24.87×
03EA SportsGames24.75×
04World Series of PokerGames15.25×
05Eva GreenMovies & TV13.04×
06ScrabbleGames12.95×
07Aerospace engineeringBusiness & Career11.97×
08Electronic engineeringBusiness & Career10.87×
09Systems engineeringBusiness & Career8.62×
10LotteryGames5.79×
11QVCMovies & TV5.37×
12Weather forecastingHome & Garden5.02×
13FedExBusiness & Career4.49×
14Renewable energyBusiness & Career3.77×
15Vehicle insuranceCars & Mobility3.74×
16Mortgage loansBusiness & Career3.26×
17SubwayFood & Beverages3.06×
18Pizza HutFood & Beverages2.75×
19PinterestInternet & Social Media2.56×
20McDonald'sFood & Beverages2.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zynga audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zynga audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.27×
Convenience OrientationPREMIUM2.08×
Early Adopter MentalityPOWER1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zynga audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.64×
Healthy LifestyleBALANCE0.74×
Luxury OrientationPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zynga have in United States?

Zynga has an estimated audience of 456,190 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Zynga fans?

42.8% of Zynga fans are female, 57.2% are male, with an average age of 36.3 years.

03

Which brands do Zynga fans like most?

Zynga fans show strongest brand affinity for Phase 10 (84.4×), EA Sports (24.75×), and Square Enix (24.87×) over the country average.

04

Where do Zynga fans live in United States?

Zynga fans in United States are most concentrated in California (reach ~80K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Zynga fans also like?

Beyond Zynga itself, the audience over-indexes on EA Sports (24.75×), Square Enix (24.87×), Systems engineering (8.62×), and Aerospace engineering (11.97×) compared to the United States average.

Appendix

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See Zynga audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Zynga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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