EA Sports Audience in United States

EA Sports logo

EA Sports has an estimated audience of 2,368,621 people in United States. 17.9% are female, 82.1% are male, average age 29.8. Top regions: California, Texas, Florida. Top brand affinities: Standard Chartered, FIFA (video game series), Avengers (band), Citibank, Solitaire.

The average EA Sports fan in United States is 29.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Standard Chartered, FIFA (video game series), Avengers (band), with strongest over-indexing on Standard Chartered (72.14× the country average). Demographically, the EA Sports audience skews more male with an average age of 29.8, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand

Demographics of EA Sports fans

Demographic split for EA Sports audience in United States
MetricValue
Female17.9%
Male82.1%
Average age29.8
Estimated audience size2,368,621

Audience persona

The typical EA Sports fan in United States is more male, around 29.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Standard Chartered.

Top regions in United States

Top regions ranked by reach for EA Sports in United States
RegionReachAffinity
California234,6830.9×
Texas232,8761.14×
Florida195,6841.22×
New York120,7320.91×
Georgia98,0961.34×
Ohio92,1761.26×
North Carolina83,5611.17×
Pennsylvania81,2611.02×
Illinois80,2051.02×
Michigan71,0491.15×
Virginia61,2241.06×
New Jersey59,8160.99×
Tennessee57,6201.21×
Alabama55,5451.68×
South Carolina46,9341.32×
Maryland44,6721.1×
Indiana44,2501.02×
Massachusetts40,5860.87×
Louisiana40,5771.33×
Arizona40,4330.84×
Missouri39,3851.03×
Washington38,2680.81×
Kentucky35,2911.19×
Wisconsin32,8580.92×
Oklahoma32,2641.23×
Colorado31,5170.84×
Minnesota28,0060.83×
Mississippi24,3841.25×
Arkansas23,0871.18×
Iowa22,2401.14×
Oregon22,0260.81×
Connecticut21,7220.91×
Nevada21,6460.94×
Kansas21,6361.16×
Utah16,5780.78×
Nebraska15,4721.3×
West Virginia12,3431.12×
Idaho10,3750.87×
New Mexico9,0920.77×
New Hampshire7,9130.85×
Rhode Island6,8080.9×
Hawaii6,4620.63×
Maine6,4610.76×
Delaware5,9870.92×
Washington, District of Columbia5,7960.81×
South Dakota5,1540.94×
Montana4,7660.73×
North Dakota4,2980.88×
Alaska3,1950.63×
Vermont2,6010.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for EA Sports audience
BrandAffinityCategory
Standard Chartered72.14×Business & Career
FIFA (video game series)16.3×Games
Avengers (band)21.52×Music & Radio
Citibank9.16×Business & Career
Solitaire8.83×Games
Fox News Channel2.94×Movies & TV
Epic Games8.52×Games
Venom (band)14.95×Music & Radio
Ben McLemore37.38×Sports
Xbox6.92×Games
Gregg Popovich24.33×Sports
GameStop4.76×Games
The Ring (magazine)23.21×Sports
Call of Duty9.46×Games
Hajime no Ippo29.92×Literature
HSBC22.79×Business & Career
FIFA World Cup2.98×Sports
League of Legends6.05×Games
World of Warcraft6.02×Games
Diablo (series)10.86×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by EA Sports audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.32
Early Adopter MentalityPOWER1.46
Convenience OrientationPREMIUM1.44
Family OrientationCONSERVATISM1.34
Social Media UsageJOY1.16
Luxury OrientationPREMIUM1.05

Worldwide distribution

Worldwide audience distribution share by country for EA Sports
CountryShare
United States21.8%
Germany6.6%
Brazil5.5%

See EA Sports audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does EA Sports have in United States?

EA Sports has an estimated audience of 2,368,621 people in United States, concentrated in California and Texas.

What is the gender split and age of EA Sports fans?

17.9% of EA Sports fans are female, 82.1% are male, with an average age of 29.8 years.

Which brands do EA Sports fans like most?

EA Sports fans show strongest brand affinity for Standard Chartered (72.14×), FIFA (video game series) (16.3×), and Avengers (band) (21.52×) over the country average.

Where do EA Sports fans live in United States?

EA Sports fans in United States are most concentrated in California (reach 234,683), Texas (reach 232,876), and Florida (reach 195,684). These three regions account for the largest share of the active audience.

What other brands do EA Sports fans also like?

Beyond EA Sports itself, the audience over-indexes on FIFA (video game series) (16.3×), Avengers (band) (21.52×), Citibank (9.16×), and Solitaire (8.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for EA Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.