Rascasse Audience Intelligence

EA Sports Target Market in United States

A data profile of the people who buy, follow and care about EA Sports in United States — modelled from more than twelve digital signal sources. EA Sports has an estimated audience of 2,365,354 people in United States.

#1253among Brand in United States#254in Games

The average EA Sports fan in United States is 29.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FIFA (video game series), Standard Chartered, Citibank, with strongest over-indexing on FIFA (video game series) (16.3× the country average).

Demographically, the EA Sports audience skews more male with an average age of 29.8, and over-indexes on personality traits such as Social Media Usage, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical EA Sports fan in United States is more male, around 29.8 years old, with strong Social Media Usage tendencies and a notable affinity for FIFA (video game series).

Category: Games · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the EA Sports profile in United States.

Audience size
2.4M
in United States
Gender
17.9%♀
82.1% male
Age
29.8
average years
Country rank
#12458
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of EA Sports

17.9% are female, 82.1% are male, average age 29.8.

Fig. 02

Gender split

17.9%
Female
82.1%
Male
Demographic split for EA Sports audience in United States
MetricValue
Female17.9%
Male82.1%
Average age29.8
Estimated audience size2,365,354
Fig. 03

Age distribution

Ø 29.8
average years
Age distribution of the EA Sports audience in United States
Age bracketShare%
16-1945%
20-2924%
30-3915%
40-4910%
50+6%
Fig. 04

Worldwide distribution

21.6%

of the worldwide EA Sports audience comes from United States.

Worldwide audience distribution share by country for EA Sports
CountryShare
United States21.6%
Germany6.6%
Brazil5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the EA Sports audience in United States is strongest.

Fig. 05

Top regions by affinity

EA Sports customers by region in United States
#RegionReachAffinity×
01Alabama~50K1.57×
02Georgia~90K1.28×
03Louisiana~40K1.27×
04South Carolina~40K1.26×
05Mississippi~20K1.23×
06Nebraska~10K1.22×
07Ohio~90K1.20×
08Florida~200K1.19×
09Oklahoma~30K1.17×
10Tennessee~50K1.15×
11North Carolina~80K1.14×
12Kentucky~30K1.14×
13West Virginia~10K1.14×
14Arkansas~20K1.13×
15Michigan~70K1.12×
16Kansas~20K1.12×
17Texas~200K1.10×
18Iowa~20K1.10×
19Maryland~40K1.08×
20Indiana~50K1.05×
21Pennsylvania~80K1.03×
22Virginia~60K1.03×
23Missouri~40K1.02×
24New Jersey~60K1.01×
25North Dakota~5K1.01×
26Delaware~7K1.00×
27Illinois~80K0.99×
28South Dakota~5K0.98×
29Rhode Island~7K0.97×
30Connecticut~20K0.96×
31Nevada~20K0.95×
32New York~100K0.93×
33Wisconsin~30K0.93×
34Massachusetts~40K0.91×
35New Hampshire~9K0.91×
36California~200K0.89×
37Idaho~10K0.88×
38New Mexico~10K0.88×
39Washington, District of Columbia~6K0.86×
40Minnesota~30K0.85×
41Arizona~40K0.84×
42Washington~40K0.83×
43Colorado~30K0.83×
44Utah~20K0.82×
45Maine~7K0.82×
46Alaska~4K0.81×
47Oregon~20K0.80×
48Montana~5K0.80×
49Vermont~3K0.77×
50Hawaii~7K0.72×
Fig. 06

Affinity by region

Affinity by region — EA Sports, United States
0.72×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the EA Sports audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for EA Sports audience
#·InterestCategoryAffinity×
01Standard CharteredBusiness & Career72.14×
02Ben McLemoreSports37.38×
03Hajime no IppoLiterature29.92×
04Gregg PopovichSports24.33×
05The Ring (magazine)Sports23.21×
06Harrison BarnesSports22.96×
07HSBCBusiness & Career22.79×
08Tobias HarrisSports22.50×
09Avengers (band)Music & Radio21.52×
10FIFA (video game series)Games16.30×
11Venom (band)Music & Radio14.95×
12Legends (comics)Literature12.56×
13Call of DutyGames9.46×
14CitibankBusiness & Career9.16×
15SolitaireGames8.83×
16Epic GamesGames8.52×
17XboxGames6.92×
18GameStopGames4.76×
19FIFA World CupSports2.98×
20FIFA World Cup 2026Sports2.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the EA Sports audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by EA Sports audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.65×
PatriotismCONSERVATISM1.37×
SpiritualityBALANCE1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by EA Sports audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.79×
CreativityOPEN0.83×
Community OrientationOPEN0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is EA Sports's target market in United States?

EA Sports's target market in United States covers an estimated 2,365,354 people, concentrated in California and Texas.

02

What is the gender split and age of EA Sports customers?

17.9% of the EA Sports audience are female, 82.1% are male, with an average age of 29.8 years.

03

Which brands do EA Sports fans like most?

EA Sports fans show strongest brand affinity for FIFA (video game series) (16.3×), Standard Chartered (72.14×), and Citibank (9.16×) over the country average.

04

Where do EA Sports fans live in United States?

EA Sports fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do EA Sports fans also like?

Beyond EA Sports itself, the audience over-indexes on Standard Chartered (72.14×), Citibank (9.16×), Avengers (band) (21.52×), and FIFA World Cup 2026 (2.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See EA Sports audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for EA Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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